Shelby Zoe Coley

Produced, shot, and edited platform-specific video content across branded, political, and advocacy campaigns for clients such as Alexandria Ocasio-Cortez for Congress and MediaJustice. Managed all production aspects including research, scheduling, and resource coordination to deliver accurate and timely videos. Captured live moments, interviews, and behind-the-scenes footage focusing on emotional and narrative clarity. Directed talent, managed technical equipment, and delivered polished edits under tight deadlines.

Collaborated with directors to shape narrative structure and thematic through-lines. Developed and refined voice-over scripts to enhance emotional and narrative clarity. Advised on integrating staged and vérité scenes to maintain tonal and narrative cohesion. Provided editorial feedback on cuts to strengthen pacing, clarity, and character development. Tracked story arcs and visual motifs throughout production.

Operated camera and lighting equipment to capture interviews, vérité scenes, and B-roll. Worked closely with director and director of photography to frame shots and plan lighting. Adjusted camera settings and movements in real-time to match tone and environment. Directed lighting crew and maintained safe, consistent setups across multiple locations. Troubleshot technical issues and managed media workflows efficiently.