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I’m an Art Director and Designer who builds brand identity systems and high-impact visual work from strategic brief to production-ready delivery. My experience spans corporate and consumer-facing clients, where I lead creative direction, develop brand style guides, and ensure visual consistency across every touchpoint—online, in print, and in campaign environments. I’ve also taught advanced brand design and visual communication at the university level, and I’ve guided multidisciplinary teams through packaging, digital campaigns, and integrated brand work. I’m drawn to turning complex business goals into clear, compelling design languages, and I enjoy mentoring designers while partnering cross-functionally to ship work that performs and feels distinctly on-brand.…I’m an Art Director and Designer who builds brand identity systems and high-impact visual work from strategic brief to production-ready delivery. My experience spans corporate and consumer-facing clients, where I lead creative direction, develop brand style guides, and ensure visual consistency across every touchpoint—online, in print, and in campaign environments. I’ve also taught advanced brand design and visual communication at the university level, and I’ve guided multidisciplinary teams through packaging, digital campaigns, and integrated brand work. I’m drawn to turning complex business goals into clear, compelling design languages, and I enjoy mentoring designers while partnering cross-functionally to ship work that performs and feels distinctly on-brand.

Shelly Fukushima

Art Director, Graphic Designer, Brand Designer, +1

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I’m an Art Director and Designer who builds brand identity systems and high-impact visual work from strategic brief to production-ready delivery. My experience spans corporate and consumer-facing clients, where I lead creative direction, develop brand style guides, and ensure visual consistency across every touchpoint—online, in print, and in campaign environments. I’ve also taught advanced brand design and visual communication at the university level, and I’ve guided multidisciplinary teams through packaging, digital campaigns, and integrated brand work. I’m drawn to turning complex business goals into clear, compelling design languages, and I enjoy mentoring designers while partnering cross-functionally to ship work that performs and feels distinctly on-brand.…I’m an Art Director and Designer who builds brand identity systems and high-impact visual work from strategic brief to production-ready delivery. My experience spans corporate and consumer-facing clients, where I lead creative direction, develop brand style guides, and ensure visual consistency across every touchpoint—online, in print, and in campaign environments. I’ve also taught advanced brand design and visual communication at the university level, and I’ve guided multidisciplinary teams through packaging, digital campaigns, and integrated brand work. I’m drawn to turning complex business goals into clear, compelling design languages, and I enjoy mentoring designers while partnering cross-functionally to ship work that performs and feels distinctly on-brand.

Available to hire

I’m an Art Director and Designer who builds brand identity systems and high-impact visual work from strategic brief to production-ready delivery. My experience spans corporate and consumer-facing clients, where I lead creative direction, develop brand style guides, and ensure visual consistency across every touchpoint—online, in print, and in campaign environments.

I’ve also taught advanced brand design and visual communication at the university level, and I’ve guided multidisciplinary teams through packaging, digital campaigns, and integrated brand work. I’m drawn to turning complex business goals into clear, compelling design languages, and I enjoy mentoring designers while partnering cross-functionally to ship work that performs and feels distinctly on-brand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Lecturer, Graphic Design (PT) at California State University, East Bay and Monterey Bay

January 1, 2026 - Present

Teach advanced brand design, typography, and visual communication at the undergraduate level.

Art Director + Designer at Design / Dept.

September 1, 2024 - Present

Lead brand identity, visual design, and art direction for corporate and consumer-facing clients. Oversee creative development from strategic brief through production-ready delivery. Direct photo and visual asset production, maintaining brand consistency across all touchpoints. Develop brand style guides and visual language systems for in-house teams.

Senior Digital Designer (Contract) at Aquent Studios

February 1, 2024 - October 1, 2024

Art directed and designed digital brand campaigns across display, paid social, and web channels. Partnered with marketing and strategy teams to align creative output with business objectives.

Senior Art Director at Beutler Ink

April 1, 2022 - November 1, 2023

Led concepting and execution of integrated brand campaigns for corporate clients. Managed creative workflow and quality across digital, social, and OOH deliverables. Mentored junior designers and established visual standards across client accounts.

Design Director at Penguin Random House

June 1, 2017 - April 1, 2022

Directed the creative team in the innovation division. Oversaw packaging and product design from concept through production-ready files. Established and maintained brand standards, style guides, and digital asset management protocols. Collaborated with marketing, sales, and product development leadership.

Design Director at Out of Print

January 1, 2015 - May 1, 2017

Directed all creative for a consumer retail brand with national distribution. Led packaging, retail display, eCommerce, and in-store merchandising design end-to-end. Built and scaled the brand’s visual identity system across physical and digital channels. Oversaw shopper marketing, retailer-specific creative, and CPG brand standards.

Art Director at Paramount (ViacomCBS)

March 1, 2007 - January 1, 2015

Developed advertising and campaign assets for traditional media and digital platforms. Designed and produced cross-platform creative assets for major Paramount campaigns and events, supporting brands such as Nickelodeon, Comedy Central, and VH1. Art directed projects across broadcast, print, and digital channels.