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I'm a travel writer, content creator, and founder producing editorial stories and high-performing social content for global audiences. After building a successful career in health care leadership and philanthropy, I made a bold shift to pursue my passion for travel storytelling full time, co-founding JetsetPetersons.com and JetSetClub.co to share immersive destination guides, budget-savvy travel tips, and flight-deal strategies. I'm featured in Travel + Leisure, Business Insider, She Buys Travel, Matador Network, and HuffPost Personal, and I collaborate with tourism boards, airlines, hotels, and lifestyle brands to craft engaging, story-driven content.…I'm a travel writer, content creator, and founder producing editorial stories and high-performing social content for global audiences. After building a successful career in health care leadership and philanthropy, I made a bold shift to pursue my passion for travel storytelling full time, co-founding JetsetPetersons.com and JetSetClub.co to share immersive destination guides, budget-savvy travel tips, and flight-deal strategies. I'm featured in Travel + Leisure, Business Insider, She Buys Travel, Matador Network, and HuffPost Personal, and I collaborate with tourism boards, airlines, hotels, and lifestyle brands to craft engaging, story-driven content.

Shelly Peterson

Content Creator, Writer, Creative Producer

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I'm a travel writer, content creator, and founder producing editorial stories and high-performing social content for global audiences. After building a successful career in health care leadership and philanthropy, I made a bold shift to pursue my passion for travel storytelling full time, co-founding JetsetPetersons.com and JetSetClub.co to share immersive destination guides, budget-savvy travel tips, and flight-deal strategies. I'm featured in Travel + Leisure, Business Insider, She Buys Travel, Matador Network, and HuffPost Personal, and I collaborate with tourism boards, airlines, hotels, and lifestyle brands to craft engaging, story-driven content.…I'm a travel writer, content creator, and founder producing editorial stories and high-performing social content for global audiences. After building a successful career in health care leadership and philanthropy, I made a bold shift to pursue my passion for travel storytelling full time, co-founding JetsetPetersons.com and JetSetClub.co to share immersive destination guides, budget-savvy travel tips, and flight-deal strategies. I'm featured in Travel + Leisure, Business Insider, She Buys Travel, Matador Network, and HuffPost Personal, and I collaborate with tourism boards, airlines, hotels, and lifestyle brands to craft engaging, story-driven content.

Available to hire

I’m a travel writer, content creator, and founder producing editorial stories and high-performing social content for global audiences. After building a successful career in health care leadership and philanthropy, I made a bold shift to pursue my passion for travel storytelling full time, co-founding JetsetPetersons.com and JetSetClub.co to share immersive destination guides, budget-savvy travel tips, and flight-deal strategies.

I’m featured in Travel + Leisure, Business Insider, She Buys Travel, Matador Network, and HuffPost Personal, and I collaborate with tourism boards, airlines, hotels, and lifestyle brands to craft engaging, story-driven content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Co-Founder | Travel Writer & Content Creator at JetsetPetersons.com & JetSetClub.co

January 1, 2021 - Present

Built and scaled a travel media brand and flight-deal platform with an engaged audience across Instagram, blog, and email newsletter. Authored travel pieces for Travel + Leisure, Business Insider, HuffPost Personal covering immersive travel, budget hacks, and destination storytelling. Partnered with tourism boards, airlines, hotels, and brands to develop content; produced high-performing editorial features and short-form videos; grew Instagram to 20K+ with above-benchmark engagement through authentic storytelling and strong editing. Led JetSetClub.co flight-deal membership growth via SEO, social strategy, and conversion-focused content.

Community Development Officer at Tru West Credit Union

January 1, 2016 - December 31, 2021

Led community development and strategic partnerships with major nonprofit organizations, driving philanthropic impact and engagement. Pioneered financial literacy outreach programs, educating and empowering local residents by presenting hundreds of classes to elementary-high schools, after-school programs, colleges, low-income housing projects, job training programs, and other Credit Union-sponsored community events. Managed outreach and produced digital content to increase brand visibility and participation.

Chief Operating Officer at Legacy Home Health care

January 1, 2007 - December 31, 2015

Scaled a startup into a multi-state agency with 5 locations and 300+ employees; owned operations, budgets, and corporate financial responsibility, ensuring achievement of financial targets and effective management of budgets. Collaborated with legal, accounting, and other professional teams to review and maintain compliance with regulations. Drove strategic growth and negotiations with providers, insurers, and hospitals to expand services and revenue.