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I am a multimedia designer with a background in architecture and interior design, a foundation that shapes how I think about space, experience, flow, and storytelling in every project. I work across the full design process, from research and wireframing to prototyping, visual design, and stakeholder presentations, using Figma and the Adobe suite as my main tools, with AI folded into the workflow where it makes sense.\n\nAs the founder of QS PokeMart, I have applied design and communications skills in a real-world business context, managing brand identity, digital marketing, and community engagement. I’m used to coordinating across teams, translating design decisions for non-designers, and delivering work that’s as considered as it is functional.…I am a multimedia designer with a background in architecture and interior design, a foundation that shapes how I think about space, experience, flow, and storytelling in every project. I work across the full design process, from research and wireframing to prototyping, visual design, and stakeholder presentations, using Figma and the Adobe suite as my main tools, with AI folded into the workflow where it makes sense.\n\nAs the founder of QS PokeMart, I have applied design and communications skills in a real-world business context, managing brand identity, digital marketing, and community engagement. I’m used to coordinating across teams, translating design decisions for non-designers, and delivering work that’s as considered as it is functional.

Sherica Chua

UI Designer, UX Designer, Graphic Designer, +2

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I am a multimedia designer with a background in architecture and interior design, a foundation that shapes how I think about space, experience, flow, and storytelling in every project. I work across the full design process, from research and wireframing to prototyping, visual design, and stakeholder presentations, using Figma and the Adobe suite as my main tools, with AI folded into the workflow where it makes sense.\n\nAs the founder of QS PokeMart, I have applied design and communications skills in a real-world business context, managing brand identity, digital marketing, and community engagement. I’m used to coordinating across teams, translating design decisions for non-designers, and delivering work that’s as considered as it is functional.…I am a multimedia designer with a background in architecture and interior design, a foundation that shapes how I think about space, experience, flow, and storytelling in every project. I work across the full design process, from research and wireframing to prototyping, visual design, and stakeholder presentations, using Figma and the Adobe suite as my main tools, with AI folded into the workflow where it makes sense.\n\nAs the founder of QS PokeMart, I have applied design and communications skills in a real-world business context, managing brand identity, digital marketing, and community engagement. I’m used to coordinating across teams, translating design decisions for non-designers, and delivering work that’s as considered as it is functional.

Available to hire

I am a multimedia designer with a background in architecture and interior design, a foundation that shapes how I think about space, experience, flow, and storytelling in every project. I work across the full design process, from research and wireframing to prototyping, visual design, and stakeholder presentations, using Figma and the Adobe suite as my main tools, with AI folded into the workflow where it makes sense.\n\nAs the founder of QS PokeMart, I have applied design and communications skills in a real-world business context, managing brand identity, digital marketing, and community engagement. I’m used to coordinating across teams, translating design decisions for non-designers, and delivering work that’s as considered as it is functional.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

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Expert

Language

English

Fluent

Chinese

Advanced

Work Experience

Digital Experience Designer at Kingsmen Creatives (KR+D Division)

May 1, 2026 - July 1, 2026

Leveraged Figma to design UI layouts, user flows, and component systems for client-facing responsive and accessible digital products, enabling efficient design handoff and clear stakeholder presentation. Applied visual design and storytelling principles using Photoshop, Midjourney, and Magnific AI to produce large-scale exhibition visuals (7000mm × 3500mm) for the National Museum of Singapore. Coordinated deliverables across multiple project workstreams using Notion, maintaining team alignment and on-time delivery from pre-production through client review. Supported LLM training pipeline by producing 20-40+ structured AI image assets for a morphism visual effect, demonstrating adaptability to emerging design-tech workflows. Presented work to ~15 curators and stakeholders, communicating design rationale and responding to feedback in a professional client setting.

Founder & Creative Director at QS PokeMart

January 1, 2022 - Present

Founded and operate an online Pokemon TCG collectibles business, managing end-to-end operations including product sourcing, inventory planning, order fulfilment, and customer experience (E-Commerce). Designed all brand visuals, sales graphics, and promotional campaign materials using Photoshop, Illustrator, and Canva — applying visual design and storytelling principles to drive community engagement. Built and grew an active collector community via Telegram claim sales, managing customer relationships and delivering consistent purchasing experiences. Developed and executed digital marketing strategy across social platforms, creating content that communicates product value and sustains audience growth. Handled financial tracking, sales reporting, and pricing strategy, demonstrating business acumen, self-direction, and entrepreneurial initiative.

Interior Designer at Design Bureau Pte Ltd

January 1, 2021 - December 31, 2022

Translated client briefs into spatial layouts and 3D visualisations using AutoCAD, SketchUp, and Revit, applying user research and needs analysis to inform design decisions. Applied colour theory, information hierarchy, and space planning to create functional, visually coherent environments. Managed client communication and project timelines across multiple briefs, strengthening skills in stakeholder management and iterative design.