Sherica Chua

Leveraged Figma to design UI layouts, user flows, and component systems for client-facing responsive and accessible digital products, enabling efficient design handoff and clear stakeholder presentation. Applied visual design and storytelling principles using Photoshop, Midjourney, and Magnific AI to produce large-scale exhibition visuals (7000mm × 3500mm) for the National Museum of Singapore. Coordinated deliverables across multiple project workstreams using Notion, maintaining team alignment and on-time delivery from pre-production through client review. Supported LLM training pipeline by producing 20-40+ structured AI image assets for a morphism visual effect, demonstrating adaptability to emerging design-tech workflows. Presented work to ~15 curators and stakeholders, communicating design rationale and responding to feedback in a professional client setting.

Founded and operate an online Pokemon TCG collectibles business, managing end-to-end operations including product sourcing, inventory planning, order fulfilment, and customer experience (E-Commerce). Designed all brand visuals, sales graphics, and promotional campaign materials using Photoshop, Illustrator, and Canva — applying visual design and storytelling principles to drive community engagement. Built and grew an active collector community via Telegram claim sales, managing customer relationships and delivering consistent purchasing experiences. Developed and executed digital marketing strategy across social platforms, creating content that communicates product value and sustains audience growth. Handled financial tracking, sales reporting, and pricing strategy, demonstrating business acumen, self-direction, and entrepreneurial initiative.

Translated client briefs into spatial layouts and 3D visualisations using AutoCAD, SketchUp, and Revit, applying user research and needs analysis to inform design decisions. Applied colour theory, information hierarchy, and space planning to create functional, visually coherent environments. Managed client communication and project timelines across multiple briefs, strengthening skills in stakeholder management and iterative design.