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I'm a versatile marketer with a proven track record in digital content creation and project marketing. I'm skilled at optimising brand visibility, delivering 98K organic growth in six months through strategic branding for a top-tier hospitality company, coordinating cross-team and vendor collaboration, and driving growth in lifestyle, hospitality, and real estate sectors. I lead content planning, client relations, and influencer engagement; I've directed Asia-wide hotel social media initiatives, rebranded hotels, and managed on-site photo/video shoots and events that elevate brand presence and sales.…I'm a versatile marketer with a proven track record in digital content creation and project marketing. I'm skilled at optimising brand visibility, delivering 98K organic growth in six months through strategic branding for a top-tier hospitality company, coordinating cross-team and vendor collaboration, and driving growth in lifestyle, hospitality, and real estate sectors. I lead content planning, client relations, and influencer engagement; I've directed Asia-wide hotel social media initiatives, rebranded hotels, and managed on-site photo/video shoots and events that elevate brand presence and sales.

Shermin Soo

Marketing Strategist, Brand Designer, Content Creator, +2

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I'm a versatile marketer with a proven track record in digital content creation and project marketing. I'm skilled at optimising brand visibility, delivering 98K organic growth in six months through strategic branding for a top-tier hospitality company, coordinating cross-team and vendor collaboration, and driving growth in lifestyle, hospitality, and real estate sectors. I lead content planning, client relations, and influencer engagement; I've directed Asia-wide hotel social media initiatives, rebranded hotels, and managed on-site photo/video shoots and events that elevate brand presence and sales.…I'm a versatile marketer with a proven track record in digital content creation and project marketing. I'm skilled at optimising brand visibility, delivering 98K organic growth in six months through strategic branding for a top-tier hospitality company, coordinating cross-team and vendor collaboration, and driving growth in lifestyle, hospitality, and real estate sectors. I lead content planning, client relations, and influencer engagement; I've directed Asia-wide hotel social media initiatives, rebranded hotels, and managed on-site photo/video shoots and events that elevate brand presence and sales.

Available to hire

I’m a versatile marketer with a proven track record in digital content creation and project marketing. I’m skilled at optimising brand visibility, delivering 98K organic growth in six months through strategic branding for a top-tier hospitality company, coordinating cross-team and vendor collaboration, and driving growth in lifestyle, hospitality, and real estate sectors. I lead content planning, client relations, and influencer engagement; I’ve directed Asia-wide hotel social media initiatives, rebranded hotels, and managed on-site photo/video shoots and events that elevate brand presence and sales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Japanese

Beginner

Work Experience

Senior Marketing Executive (On-site) at Vanke Property Agency Limited

June 1, 2024 - June 1, 2025

Led social media strategy and content planning for Asia-Pacific hospitality and real estate brands; directed branding and rebranding initiatives; managed on-site photo/video shoots, OOH campaigns, and translation projects; coordinated influencer engagement and client relations to grow brand presence and sales.

Freelance Marketing & Content Producer at Self-Employed / Freelance

July 1, 2025 - Present

Managed freelance digital marketing and content creation for Malaysia, Taiwan, and APAC clients; produced on-site photo and video shoots, social media campaigns, editorial content, and event assets; collaborated with hotels and serviced apartments to elevate brand visibility and drive bookings.