I'm a versatile marketer with a proven track record in digital content creation and project marketing. I'm skilled at optimising brand visibility, delivering 98K organic growth in six months through strategic branding for a top-tier hospitality company, coordinating cross-team and vendor collaboration, and driving growth in lifestyle, hospitality, and real estate sectors. I lead content planning, client relations, and influencer engagement; I've directed Asia-wide hotel social media initiatives, rebranded hotels, and managed on-site photo/video shoots and events that elevate brand presence and sales.

Shermin Soo

I'm a versatile marketer with a proven track record in digital content creation and project marketing. I'm skilled at optimising brand visibility, delivering 98K organic growth in six months through strategic branding for a top-tier hospitality company, coordinating cross-team and vendor collaboration, and driving growth in lifestyle, hospitality, and real estate sectors. I lead content planning, client relations, and influencer engagement; I've directed Asia-wide hotel social media initiatives, rebranded hotels, and managed on-site photo/video shoots and events that elevate brand presence and sales.

Available to hire

I’m a versatile marketer with a proven track record in digital content creation and project marketing. I’m skilled at optimising brand visibility, delivering 98K organic growth in six months through strategic branding for a top-tier hospitality company, coordinating cross-team and vendor collaboration, and driving growth in lifestyle, hospitality, and real estate sectors. I lead content planning, client relations, and influencer engagement; I’ve directed Asia-wide hotel social media initiatives, rebranded hotels, and managed on-site photo/video shoots and events that elevate brand presence and sales.

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Language

Japanese
Beginner

Work Experience

Senior Marketing Executive (On-site) at Vanke Property Agency Limited
June 1, 2024 - June 1, 2025
Led social media strategy and content planning for Asia-Pacific hospitality and real estate brands; directed branding and rebranding initiatives; managed on-site photo/video shoots, OOH campaigns, and translation projects; coordinated influencer engagement and client relations to grow brand presence and sales.
Freelance Marketing & Content Producer at Self-Employed / Freelance
July 1, 2025 - Present
Managed freelance digital marketing and content creation for Malaysia, Taiwan, and APAC clients; produced on-site photo and video shoots, social media campaigns, editorial content, and event assets; collaborated with hotels and serviced apartments to elevate brand visibility and drive bookings.

Education

Bachelor's degree in Chinese and Bilingual Studies at The Hong Kong Polytechnic University
September 1, 2017 - June 1, 2021
Academic Exchange at University of Southern Denmark
February 1, 2020 - June 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Real Estate & Construction, Professional Services