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Shermin Soo

Available to hire

I'm a versatile marketer with a proven track record in digital content creation and project marketing.

About

I’m a versatile marketer with a proven track record in digital content creation and project marketing. I’m skilled at optimising brand visibility, delivering 98K organic growth in six months through strategic branding for a top-tier hospitality company, coordinating cross-team and vendor collaboration, and driving growth in lifestyle, hospitality, and real estate sectors. I lead content planning, client relations, and influencer engagement; I’ve directed Asia-wide hotel social media initiatives, rebranded hotels, and managed on-site photo/video shoots and events that elevate brand presence and sales.

  • 2 years' experience
  • Joined February 2026

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Real Estate & Construction
  • Professional Services

Work experience

Freelance Marketing & Content Producer · Self-Employed / FreelanceJul 2025 – Present · 1 yr 5 mos

Managed freelance digital marketing and content creation for Malaysia, Taiwan, and APAC clients; produced on-site photo and video shoots, social media campaigns, editorial content, and event assets; collaborated with hotels and serviced apartments to elevate brand visibility and drive bookings.

Senior Marketing Executive (On-site) · Vanke Property Agency LimitedJun 2024 – Jun 2025 · 1 yr 1 mo

Led social media strategy and content planning for Asia-Pacific hospitality and real estate brands; directed branding and rebranding initiatives; managed on-site photo/video shoots, OOH campaigns, and translation projects; coordinated influencer engagement and client relations to grow brand presence and sales.

Education

Bachelor's degree in Chinese and Bilingual Studies · The Hong Kong Polytechnic University2017 – 2021
Academic Exchange · University of Southern Denmark2020

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