Shermin Soo
I'm a versatile marketer with a proven track record in digital content creation and project marketing.
About
I’m a versatile marketer with a proven track record in digital content creation and project marketing. I’m skilled at optimising brand visibility, delivering 98K organic growth in six months through strategic branding for a top-tier hospitality company, coordinating cross-team and vendor collaboration, and driving growth in lifestyle, hospitality, and real estate sectors. I lead content planning, client relations, and influencer engagement; I’ve directed Asia-wide hotel social media initiatives, rebranded hotels, and managed on-site photo/video shoots and events that elevate brand presence and sales.
- 2 years' experience
- Joined February 2026
Skills· 9
Languages
- JapaneseBeginner
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Real Estate & Construction
- Professional Services
Work experience
Managed freelance digital marketing and content creation for Malaysia, Taiwan, and APAC clients; produced on-site photo and video shoots, social media campaigns, editorial content, and event assets; collaborated with hotels and serviced apartments to elevate brand visibility and drive bookings.
Led social media strategy and content planning for Asia-Pacific hospitality and real estate brands; directed branding and rebranding initiatives; managed on-site photo/video shoots, OOH campaigns, and translation projects; coordinated influencer engagement and client relations to grow brand presence and sales.
Education
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