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I’m Shifhana, a Senior Product Designer with 4+ years of experience shaping end-to-end product experiences for 0→1 startups, B2B SaaS, and data-intensive platforms. I thrive in ambiguity, owning scope from discovery to delivery, and partnering with founders and engineers to define MVPs and design core workflow systems that improve visibility and decision-making. Beyond delivering polished products, I enjoy turning complex processes into intuitive interfaces, creating scalable design systems, and collaborating across disciplines to drive impact. I’m excited to explore opportunities to lead design for multi-site platforms and ambitious product teams.…I’m Shifhana, a Senior Product Designer with 4+ years of experience shaping end-to-end product experiences for 0→1 startups, B2B SaaS, and data-intensive platforms. I thrive in ambiguity, owning scope from discovery to delivery, and partnering with founders and engineers to define MVPs and design core workflow systems that improve visibility and decision-making. Beyond delivering polished products, I enjoy turning complex processes into intuitive interfaces, creating scalable design systems, and collaborating across disciplines to drive impact. I’m excited to explore opportunities to lead design for multi-site platforms and ambitious product teams.

Shifhana A.

Product Designer, Designer, UI Designer, +2

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I’m Shifhana, a Senior Product Designer with 4+ years of experience shaping end-to-end product experiences for 0→1 startups, B2B SaaS, and data-intensive platforms. I thrive in ambiguity, owning scope from discovery to delivery, and partnering with founders and engineers to define MVPs and design core workflow systems that improve visibility and decision-making. Beyond delivering polished products, I enjoy turning complex processes into intuitive interfaces, creating scalable design systems, and collaborating across disciplines to drive impact. I’m excited to explore opportunities to lead design for multi-site platforms and ambitious product teams.…I’m Shifhana, a Senior Product Designer with 4+ years of experience shaping end-to-end product experiences for 0→1 startups, B2B SaaS, and data-intensive platforms. I thrive in ambiguity, owning scope from discovery to delivery, and partnering with founders and engineers to define MVPs and design core workflow systems that improve visibility and decision-making. Beyond delivering polished products, I enjoy turning complex processes into intuitive interfaces, creating scalable design systems, and collaborating across disciplines to drive impact. I’m excited to explore opportunities to lead design for multi-site platforms and ambitious product teams.

Available to hire

I’m Shifhana, a Senior Product Designer with 4+ years of experience shaping end-to-end product experiences for 0→1 startups, B2B SaaS, and data-intensive platforms. I thrive in ambiguity, owning scope from discovery to delivery, and partnering with founders and engineers to define MVPs and design core workflow systems that improve visibility and decision-making.

Beyond delivering polished products, I enjoy turning complex processes into intuitive interfaces, creating scalable design systems, and collaborating across disciplines to drive impact. I’m excited to explore opportunities to lead design for multi-site platforms and ambitious product teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

AI Product Designer

September 1, 2024 - September 1, 2025

Own end-to-end product design for a B2B SaaS platform supporting multi-site construction workflows. Designed and shipped core systems, improving operational visibility and decision-making across live construction workflows. Partnered with founders and engineers to define MVP scope and make critical 0→1 product trade-offs.

Founder & Designer at Preloaded Toys

September 1, 2025 - December 1, 2025

Founded and designed a consumer marketplace for pre-loved toys. Led user discovery and defined product scope and core flows independently. Closed the product after validation, showing limited scalability and weak product-market fit.

SPAG Graduate Designer

August 1, 2022 - July 1, 2024

Delivered industry-collaborated digital product projects in partnership with external stakeholders. Led research, UX flows, prototyping and usability testing for real-world problems. Owned design direction in team settings under tight timelines.

Freelance Designer

January 1, 2020 - January 1, 2021

Delivered product design and brand systems for early-stage clients across digital and physical contexts. Led discovery to understand user needs and translate requirements into clear design solutions.

Architect / Project Architect

January 1, 2018 - January 1, 2020

Wore multiple hats across architecture and design firms on medium to large-scale projects, coordinating with stakeholders and navigating complex constraints. Built strong foundations in systems thinking, structured problem solving and design communication.