Available to hire
Hi, I’m Shifra Elias, a creative professional with over 7 years of experience in graphic design, branding, and visual storytelling across multiple platforms. I love turning ideas into clear and compelling designs, and I enjoy collaborating with teams to meet goals and deadlines. Over the years, I’ve led design initiatives, mentored junior creatives, and managed multi-channel campaigns with a strong focus on detail and impact.
Currently, I’m transitioning into project coordination, where I bring my strong communication and organizational skills combined with a passion for blending creativity with strategic execution. I’m always excited to take on new challenges and continue growing in the design and creative management space.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Hindi
Advanced
Marathi (Marāṭhī)
Advanced
Work Experience
Senior Graphic Designer at KIC UnivAssist, Mumbai
August 1, 2021 - June 20, 2024Spearheaded the creation of unified visual guidelines to address inconsistent brand messaging across global marketing campaigns, leading and mentoring a team of 3 junior designers and improving brand consistency and visual quality by 50%. Collaborated with cross-functional teams to introduce a streamlined project tracking system that enhanced communication and reduced missed deadlines by 40%. Revamped stakeholder feedback process by conducting walkthrough presentations and early-stage reviews, reducing revisions by 35% and increasing stakeholder satisfaction by 20%. Oversaw design and execution of marketing materials across print, web, and digital channels, ensuring alignment with global education branding standards.
Freelance Graphic Designer at Freelance, Mumbai
January 1, 2021 - July 31, 2021Delivered complete branding solutions for over 15 small businesses and startups including logo design, visual identity systems, and social media toolkits tailored to diverse industries. Worked closely with clients to understand brand values and market positioning, resulting in 8 successful product or business launches and an average client satisfaction rating of 4.8/5. Managed multiple short-term projects maintaining quality and quick turnaround, building a strong client base through referrals and repeat work.
Graphic Designer at Pureplay Skin Sciences, Mumbai
June 1, 2019 - December 31, 2020Designed product packaging and digital marketing materials for skincare and beauty launches, aligning with brand tone and seasonal campaigns. Proactively delivered assets ahead of tight deadlines, enabling marketing team to launch campaign visuals on time. Maintained consistent design aesthetic across web banners, email creatives, and social media content to enhance brand visibility across channels.
Graphic Designer at Y Studio, Mumbai
October 1, 2018 - June 1, 2019Contributed to branding and identity projects by developing logos, layouts, and collateral designs tailored to client needs. Implemented feedback checkpoints in the creative process to reduce revision cycles by 35% and improve client satisfaction. Produced clear, on-brand design deliverables for digital and print platforms under tight deadlines.
Visualiser at Autumn Winter Communications, Mumbai
January 1, 2018 - September 30, 2018Supported brand development for 5+ clients by designing logos, signage, and campaign graphics tailored to brand identities and markets. Strengthened visual storytelling through layouts, typography, and presentation decks used in client pitches and activations. Delivered consistent, on-brand creative assets contributing to positive client feedback and repeat engagements.
Senior Graphic Designer at KIC UnivAssist, Mumbai
August 1, 2021 - June 21, 2024Spearheaded the creation of unified visual guidelines to address inconsistent brand messaging across global marketing campaigns. Successfully led and mentored a team of 3 junior designers, resulting in a 50% improvement in brand consistency and visual quality. Collaborated with cross-functional teams to introduce a streamlined project tracking system that improved communication and reduced missed deadlines by 40%. Revamped the stakeholder feedback process by conducting walkthrough presentations and introducing early-stage concept reviews. This led to a 35% reduction in revisions and increased stakeholder satisfaction by 20%. Oversaw the design and execution of marketing materials across print, web, and digital channels, ensuring alignment with global education branding standards.
Freelance Graphic Designer at Mumbai
January 1, 2021 - July 31, 2021Delivered complete branding solutions for 15+ small businesses and startups, including logo design, visual identity systems, and social media toolkits tailored to diverse industries. Worked closely with clients to understand their brand values and market positioning, resulting in 8 successful product or business launches and an average client satisfaction rating of 4.8/5. Balanced multiple short-term projects while maintaining quality and quick turnaround, building a strong client base through referrals and repeat work.
Graphic Designer at Pureplay Skin Sciences, Mumbai
June 1, 2019 - December 31, 2020Designed product packaging and digital marketing materials for skincare and beauty launches, working in close alignment with the brand’s tone and seasonal campaigns. Anticipated tight timelines and proactively delivered assets ahead of deadlines, helping the marketing team go live with 100% of campaign visuals on time. Maintained a consistent design aesthetic across web banners, email creatives, and social content, enhancing overall brand visibility across channels.
Graphic Designer at Y Studio, Mumbai
October 1, 2018 - June 30, 2019Contributed to branding and identity projects by developing logos, layouts, and collateral designs tailored to client needs. Implemented feedback checkpoints in the creative process, which reduced revision cycles by 35% and improved client satisfaction. Produced clear, on-brand design deliverables for both digital and print platforms under tight deadlines.
Visualiser at Autumn Winter Communications, Mumbai
January 1, 2018 - September 30, 2018Supported brand development for 5+ clients by designing logos, signage, and campaign graphics tailored to each brand’s core identity and market. Strengthened visual storytelling through layouts, typography, and presentation decks used in client pitches and activations. Delivered consistent, on-brand creative assets that contributed to positive client feedback and repeat engagements.
Senior Graphic Designer at KIC UnivAssist, Mumbai
August 1, 2021 - June 4, 2024Spearheaded the creation of unified visual guidelines to fix inconsistent brand messaging across global marketing campaigns. Led and mentored a team of 3 junior designers, improving brand consistency and visual quality by 50%. Collaborated with cross-functional teams to introduce a streamlined project tracking system that enhanced communication and cut missed deadlines by 40%. Revamped the stakeholder feedback process with walkthrough presentations and early-stage concept reviews, reducing revisions by 35% and raising stakeholder satisfaction by 20%. Oversaw design and execution of marketing materials across print, web, and digital channels, ensuring alignment with global education branding standards.
Freelance Graphic Designer at Freelance, Mumbai
January 1, 2021 - July 31, 2021Delivered comprehensive branding solutions for 15+ small businesses and startups, including logo design, visual identity systems, and social media toolkits for diverse industries. Worked closely with clients to capture brand values and market positioning, supporting 8 successful product or business launches. Maintained quality and quick turnaround across multiple short-term projects, building a strong client base through referrals and repeat work.
Graphic Designer at Pureplay Skin Sciences, Mumbai
June 1, 2019 - December 31, 2020Designed product packaging and digital marketing materials for skincare and beauty launches, aligning with brand tone and seasonal campaigns. Proactively delivered assets ahead of tight deadlines, enabling the marketing team to launch campaigns with 100% on-time visuals. Maintained a consistent design aesthetic across web banners, email creatives, and social content to boost brand visibility.
Graphic Designer at Y Studio, Mumbai
October 1, 2018 - June 30, 2019Contributed to branding and identity projects by creating logos, layouts, and collateral tailored to client needs. Established feedback checkpoints in the creative process reducing revisions by 35% and enhancing client satisfaction. Produced on-brand design deliverables for digital and print under tight deadlines.
Visualiser at Autumn Winter Communications, Mumbai
January 1, 2018 - September 30, 2018Supported brand development for 5+ clients by designing logos, signage, and campaign graphics aligned with brand identity and market. Strengthened visual storytelling with layouts, typography, and presentation decks used in client pitches and activations. Delivered consistent, on-brand assets contributing to positive feedback and repeat engagements.
Senior Graphic Designer at KIC UnivAssist
August 1, 2021 - June 27, 2024Spearheaded the creation of unified visual guidelines to address inconsistent brand messaging across global marketing campaigns. Successfully led and mentored a team of 3 junior designers, resulting in a 50% improvement in brand consistency and visual quality. Collaborated with cross-functional teams to introduce a streamlined project tracking system that improved communication and reduced missed deadlines by 40%. Revamped the stakeholder feedback process by conducting walkthrough presentations and introducing early-stage concept reviews, leading to a 35% reduction in revisions and increased stakeholder satisfaction by 20%. Oversaw the design and execution of marketing materials across print, web, and digital channels, ensuring alignment with global education branding standards.
Freelance Graphic Designer at Self-Employed
January 1, 2021 - July 31, 2021Delivered complete branding solutions for 15+ small businesses and startups, including logo design, visual identity systems, and social media toolkits tailored to diverse industries. Worked closely with clients to understand their brand values and market positioning, resulting in 8 successful product or business launches and an average client satisfaction rating of 4.8/5. Balanced multiple short-term projects while maintaining quality and quick turnaround, building a strong client base through referrals and repeat work.
Graphic Designer at Pureplay Skin Sciences
June 1, 2019 - December 31, 2020Designed product packaging and digital marketing materials for skincare and beauty launches, working closely with the brand’s tone and seasonal campaigns. Anticipated tight timelines and proactively delivered assets ahead of deadlines, helping the marketing team go live with 100% of campaign visuals on time. Maintained a consistent design aesthetic across web banners, email creatives, and social content, enhancing overall brand visibility across channels.
Graphic Designer at Y Studio
October 1, 2018 - June 30, 2019Contributed to branding and identity projects by developing logos, layouts, and collateral designs tailored to client needs. Implemented feedback checkpoints in the creative process, which reduced revision cycles by 35% and improved client satisfaction. Produced clear, on-brand design deliverables for both digital and print platforms under tight deadlines.
Visualiser at Autumn Winter Communications
January 1, 2018 - September 30, 2018Supported brand development for 5+ clients by designing logos, signage, and campaign graphics tailored to each brand’s core identity and market. Strengthened visual storytelling through layouts, typography, and presentation decks used in client pitches and activations. Delivered consistent, on-brand creative assets that contributed to positive client feedback and repeat engagements.
Education
Postgraduate at École Intuit Lab
January 1, 2017 - December 31, 2017Bachelor of Arts at SIES College
January 1, 2015 - December 31, 2015Postgraduate at École Intuit Lab
January 1, 2017 - December 31, 2017Bachelor of Arts at SIES College
January 1, 2015 - December 31, 2015Postgraduate at École Intuit Lab
January 1, 2017 - December 31, 2017Bachelor of Arts at SIES College
January 1, 2015 - December 31, 2015Postgraduate in Design & Communication at École Intuit Lab
January 1, 2017 - December 31, 2017Bachelor of Arts at SIES College
January 1, 2015 - December 31, 2015Qualifications
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May 1, 2025 - June 30, 2025Creative AI
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May 1, 2025 - June 30, 2025Generative AI for Everyone
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May 1, 2025 - May 31, 2025Innovation Through Design: Think, Make Break, Repeat
May 1, 2025 - June 30, 2025Industry Experience
Media & Entertainment, Education, Consumer Goods, Professional Services, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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