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I am a Paid Media Specialist with 7+ years of international experience across EM EA, US, UK, and APAC. I specialize in driving high-impact PPC and CRO-led performance strategies across Google, Bing, Meta, and LinkedIn, delivering measurable business outcomes. Currently, I freelance with SparkForce in Copenhagen, supporting Google Ads audits, restructuring, cluster analysis, and PPC landing-page optimization across multiple client accounts while gaining hands-on exposure to Danish work culture and agency processes. My approach combines data-driven analysis with collaborative cross-functional work to optimize campaigns, improve conversion rates, and generate scalable growth for B2B and B2C brands. I’m increasingly integrating GA4, landing page optimization, and performance reporting into multi-channel strategies to drive meaningful ROI.…I am a Paid Media Specialist with 7+ years of international experience across EM EA, US, UK, and APAC. I specialize in driving high-impact PPC and CRO-led performance strategies across Google, Bing, Meta, and LinkedIn, delivering measurable business outcomes. Currently, I freelance with SparkForce in Copenhagen, supporting Google Ads audits, restructuring, cluster analysis, and PPC landing-page optimization across multiple client accounts while gaining hands-on exposure to Danish work culture and agency processes. My approach combines data-driven analysis with collaborative cross-functional work to optimize campaigns, improve conversion rates, and generate scalable growth for B2B and B2C brands. I’m increasingly integrating GA4, landing page optimization, and performance reporting into multi-channel strategies to drive meaningful ROI.

Shilpa Seshadri

PPC Manager, Digital Marketer, Growth Marketer, +3

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I am a Paid Media Specialist with 7+ years of international experience across EM EA, US, UK, and APAC. I specialize in driving high-impact PPC and CRO-led performance strategies across Google, Bing, Meta, and LinkedIn, delivering measurable business outcomes. Currently, I freelance with SparkForce in Copenhagen, supporting Google Ads audits, restructuring, cluster analysis, and PPC landing-page optimization across multiple client accounts while gaining hands-on exposure to Danish work culture and agency processes. My approach combines data-driven analysis with collaborative cross-functional work to optimize campaigns, improve conversion rates, and generate scalable growth for B2B and B2C brands. I’m increasingly integrating GA4, landing page optimization, and performance reporting into multi-channel strategies to drive meaningful ROI.…I am a Paid Media Specialist with 7+ years of international experience across EM EA, US, UK, and APAC. I specialize in driving high-impact PPC and CRO-led performance strategies across Google, Bing, Meta, and LinkedIn, delivering measurable business outcomes. Currently, I freelance with SparkForce in Copenhagen, supporting Google Ads audits, restructuring, cluster analysis, and PPC landing-page optimization across multiple client accounts while gaining hands-on exposure to Danish work culture and agency processes. My approach combines data-driven analysis with collaborative cross-functional work to optimize campaigns, improve conversion rates, and generate scalable growth for B2B and B2C brands. I’m increasingly integrating GA4, landing page optimization, and performance reporting into multi-channel strategies to drive meaningful ROI.

Available to hire

I am a Paid Media Specialist with 7+ years of international experience across EM EA, US, UK, and APAC. I specialize in driving high-impact PPC and CRO-led performance strategies across Google, Bing, Meta, and LinkedIn, delivering measurable business outcomes. Currently, I freelance with SparkForce in Copenhagen, supporting Google Ads audits, restructuring, cluster analysis, and PPC landing-page optimization across multiple client accounts while gaining hands-on exposure to Danish work culture and agency processes.

My approach combines data-driven analysis with collaborative cross-functional work to optimize campaigns, improve conversion rates, and generate scalable growth for B2B and B2C brands. I’m increasingly integrating GA4, landing page optimization, and performance reporting into multi-channel strategies to drive meaningful ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Danish

Beginner

Hindi

Intermediate

Work Experience

Paid Search Freelance at SparkForce

October 1, 2025 - January 31, 2026

Performed PPC account and website audits for 7 client accounts; supported performance improvements through optimization, cluster analysis, account restructuring, and PPC landing-page builds; enhanced ads efficiency and website performance. Gained hands-on exposure to Danish work culture and agency processes.

SEM Manager at UpGrad KnowledgeHut

November 1, 2023 - July 31, 2024

Managed $360K/month in ad spend, achieving 72% ROI and 10K+ qualified leads. Scaled lead generation with 5K+ new enrollments via Google, Meta, and LinkedIn Ads; reduced CPL by 30%. Led a team of 5; improved conversion rates by 18% using GA4 insights and landing page optimization; optimized 100+ ad groups— boosting conversions by 20%, quality score by 15%, and increasing traffic by 150K+.

Campaign Manager at Search Engine People Inc. (Remote, Canada)

March 1, 2023 - August 31, 2023

Drove strategy across Google, Meta, and LinkedIn Ads; delivered 1,000+ B2B leads and 40% ROI improvement. Improved ad quality by 67% through A/B testing, audience segmentation, and creative refinement. Generated 300+ inquiries for a law firm and 200+ B2B leads for a battery manufacturer using GA4 insights to fine-tune targeting, landing pages, and funnel performance. Presented KPIs, monthly performance reviews, and recommendations via GA4 & Data Studio dashboards.

Paid Search Specialist at Kaplan India Pvt Ltd

December 1, 2021 - February 28, 2023

Generated 400+ qualified leads using bidding tactics and keyword refinement. Boosted engagement by 30% through campaign restructuring and Quality Score improvements. Built reports in GA4 and Data Studio to guide channel strategy and reallocation. Redesigned ad creatives and user flow, contributing to 25% revenue increase.

Performance Marketing Specialist at Full Creative

January 1, 2020 - December 31, 2021

Launched WELLRECEIVED during COVID-19, acquiring 1,000+ new customers. Audited PPC performance and improved engagement across search and display. Collaborated on website UX improvements, reducing bounce rate by 10%.

Paid Search Freelancer at SparkForce Copenhagen

October 1, 2025 - January 1, 2026

Performed PPC account and website audits for 7 client accounts, supporting performance improvements through insights and restructuring. Assisted with cluster analysis, account restructuring, and PPC landing page builds, helping enhance both ads efficiency and website performance.

Campaign Manager at Search Engine People Inc.

March 1, 2023 - August 31, 2023

Paid Search Freelance at Spark Force

October 1, 2025 - January 1, 2026

Performed PPC account audits, restructuring, cluster analysis, and PPC landing page optimization across multiple client accounts; gained hands-on exposure to Danish work culture and agency processes.

Education

Bachelor of Engineering at GSSS Institute of Engineering & Technology for Women, India

January 11, 2030 - May 1, 2017

Bachelor of Engineering (Electronics & Telecommunications) at GSSS Institute of Engineering & Technology for Women - India

January 11, 2030 - May 1, 2017

Bachelor of Engineering at GSSS Institute of Engineering & Technology for Women

January 11, 2030 - December 25, 2025

Bachelor of Engineering at GSSS Institute of Engineering & Technology for Women, India

January 11, 2030 - May 1, 2017

Bachelor of Engineering in Electronics & Telecommunications at GSSS Institute of Engineering & Technology for Women, India

January 11, 2030 - May 1, 2017

Bachelor of Engineering at GSSS Institute of Engineering & Technology for Women, India

January 11, 2030 - May 1, 2017

Bachelor of Engineering at GSSS Institute of Engineering & Technology for Women, India

January 11, 2030 - May 1, 2017