shindachan

Available to hire

I am a versatile digital marketing and e-commerce specialist with strong expertise in content creation, CRM systems (HubSpot, Salesforce), and inbound campaign execution.

About

I am a versatile digital marketing and e-commerce specialist with strong expertise in content creation, CRM systems (HubSpot, Salesforce), and inbound campaign execution. With a background in managing integrated marketing strategies, I excel in planning, designing, and optimising digital campaigns across platforms. I have hands-on experience with tools like Adobe Photoshop, InDesign, and marketing automation systems to drive brand awareness, generate leads, and grow prospect databases. Known for my organisational skills and creativity, I bring forward-thinking ideas to projects while meeting business objectives. I am reliable, self-driven, and adaptable—ideal for freelance roles requiring independence and digital execution excellence.

  • 22 years' experience
  • Joined October 2025

Industry experience

  • Software & Internet
  • Retail
  • Professional Services
  • Media & Entertainment
  • Other
  • Education

Work experience· 24 roles

e-Commerce Manager · Carrier Singapore Pte LtdJul 2024 – Oct 2025 · 1 yr 4 mos

Led performance marketing initiatives to optimize digital sales funnels, increasing conversions by 30%. Developed campaigns for high-value segments, achieving a 20% decrease in CPA. Coordinated cross-functional collaboration between marketing and sales to strengthen lead generation.

e-Commerce Manager · Carrier Singapore Pte LtdJul 2024 – Oct 2025 · 1 yr 4 mos

Spearheaded performance marketing initiatives, optimized digital sales funnels, and increased conversions by 30%. Developed targeted campaigns for high-value customer segments, achieving a 20% reduction in cost-per-acquisition. Facilitated cross-functional collaboration between marketing and sales to align strategies and enhance lead generation.

Regional Digital Manager, Engagement & E-commerce · AkzoNobel Paints (S) Pte LtdApr 2023 – Oct 2025 · 2 yrs 7 mos

Managed Lazada and Amazon on a regional scale, driving 500% YoY revenue growth. Implemented content marketing that boosted social media engagement by 150% and deployed data-driven marketing automation increasing lead conversions by 25% via retargeting.

Regional Digital Manager, Engagement & E-commerce · AkzoNobel Paints (S) Pte LtdApr 2023 – Oct 2025 · 2 yrs 7 mos
e-Commerce Manager · SOGOODK Pte LtdJun 2022 – Oct 2025 · 3 yrs 5 mos
e-Commerce Manager · SOGOODK Pte LtdJun 2022 – Oct 2025 · 3 yrs 5 mos
Freelance Digital Transformation & Marketing Consultant · QRA Pte LtdApr 2022 – Present · 4 yrs 8 mos
Freelance Digital Transformation & Marketing Consultant · QRA Pte LtdApr 2022 – Present · 4 yrs 8 mos

Education· 8

MSc, Digital Marketing (Distance Learning) · University of Northumbria2023 – 2025
Specialist Diploma, E-commerce Technology · Singapore Polytechnic2008 – 2009
Postgraduate Diploma, Marketing · Chartered Institute of Marketing2002 – 2003
BSc, Cell & Molecular Biology (2nd Class Upper Honours) · National University of Singapore1996 – 2000

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