Available to hire
I am a versatile digital marketing and e-commerce specialist with strong expertise in content creation, CRM systems (HubSpot, Salesforce), and inbound campaign execution. With a background in managing integrated marketing strategies, I excel in planning, designing, and optimising digital campaigns across platforms. I have hands-on experience with tools like Adobe Photoshop, InDesign, and marketing automation systems to drive brand awareness, generate leads, and grow prospect databases. Known for my organisational skills and creativity, I bring forward-thinking ideas to projects while meeting business objectives. I am reliable, self-driven, and adaptable—ideal for freelance roles requiring independence and digital execution excellence.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
e-Commerce Manager at Carrier Singapore Pte Ltd
July 31, 2024 - October 9, 2025Spearheaded performance marketing initiatives, optimized digital sales funnels, and increased conversions by 30%. Developed targeted campaigns for high-value customer segments, achieving a 20% reduction in cost-per-acquisition. Facilitated cross-functional collaboration between marketing and sales to align strategies and enhance lead generation.
Regional Digital Manager, Engagement & E-commerce at AkzoNobel Paints (S) Pte Ltd
April 30, 2023 - October 9, 2025Managed key marketplace platforms (Lazada, Amazon), driving a 500% YoY revenue increase. Implemented strategic content marketing initiatives that amplified social media engagement by 150%. Executed data-driven marketing automation strategies, boosting lead conversion rates by 25% through retargeting.
e-Commerce Manager at SOGOODK Pte Ltd
June 30, 2022 - October 9, 2025Conceptualized and launched a fully operational e-commerce store within one month. Cultivated Instagram growth from 0 to 10,000 followers in 9 months through a blend of organic and paid strategies.
Regional e-Commerce Manager, APAC & China at GN Audio Singapore Pte Ltd
December 31, 2019 - October 9, 2025Optimized digital ad spend and campaign strategies, culminating in a 119% increase in sales. Developed performance reports with actionable insights that contributed to a 218% revenue boost for slow-moving SKUs.
E-commerce Manager, APAC at Konecranes Pte Ltd
November 30, 2018 - October 9, 2025Directed performance marketing campaigns, elevating online sales by 30% within three months. Reduced cost-per-click (CPC) by 15% through meticulous ad optimization and precise audience segmentation.
Regional Digital Marketing Manager, Australia, Asia & Africa at Draeger Singapore Pte Ltd
July 31, 2017 - October 9, 2025Amplified website traffic in India by 30% through targeted digital marketing campaigns. Crafted lead generation campaigns that consistently surpassed KPI targets by 140%.
Senior Specialist, Online Communications at Borouge Pte Ltd
July 31, 2015 - October 9, 2025Managed online communications and digital initiatives to support regional campaigns and brand presence across online channels.
eCommerce Executive at element14 Pte Ltd
May 31, 2012 - October 9, 2025Supported e-commerce operations and cross-functional teams to optimize product listings, merchandising, and online sales.
Asia Senior Webmaster at RS Components Pte Ltd
August 31, 2008 - October 9, 2025Overseeing regional website and e-commerce initiatives to drive online sales and digital presence.
Commercial Systems Executive at SilkAir Pte Ltd
September 30, 2005 - October 9, 2025Managed promotional systems and information distribution to support commercial activities.
Manager, Information & Promotion at Ministry of Manpower Singapore
August 31, 2004 - October 9, 2025Led information and promotional activities to support public-facing initiatives and campaigns.
Freelance Digital Transformation & Marketing Consultant at QRA Pte Ltd
April 1, 2022 - PresentChampioned digital transformation initiatives, optimizing operations and streamlining processes to enhance efficiency. Implemented automation tools and data-driven strategies to elevate workflow management and decision-making. Devised and executed comprehensive digital marketing campaigns, boosting brand visibility and customer engagement. Integrated technology solutions to support business growth while delivering training to ensure seamless adoption.
e-Commerce Manager at Carrier Singapore Pte Ltd
July 31, 2024 - October 9, 2025Led performance marketing initiatives to optimize digital sales funnels, increasing conversions by 30%. Developed campaigns for high-value segments, achieving a 20% decrease in CPA. Coordinated cross-functional collaboration between marketing and sales to strengthen lead generation.
Regional Digital Manager, Engagement & E-commerce at AkzoNobel Paints (S) Pte Ltd
April 30, 2023 - October 9, 2025Managed Lazada and Amazon on a regional scale, driving 500% YoY revenue growth. Implemented content marketing that boosted social media engagement by 150% and deployed data-driven marketing automation increasing lead conversions by 25% via retargeting.
e-Commerce Manager at SOGOODK Pte Ltd
June 30, 2022 - October 9, 2025Conceptualized and launched a fully operational e-commerce store within one month. Built Instagram following from 0 to 10,000 in 9 months through a blend of organic and paid strategies.
Regional e-Commerce Manager, APAC & China at GN Audio Singapore Pte Ltd
December 31, 2019 - October 9, 2025Optimized digital ad spend and campaign strategies, delivering a 119% increase in sales. Developed performance reports with actionable insights that contributed to a 218% revenue boost for slow-moving SKUs.
E-commerce Manager, APAC at Konecranes Pte Ltd
November 30, 2018 - October 9, 2025Directed performance marketing campaigns, elevating online sales by 30% within three months. Reduced cost-per-click (CPC) by 15% through meticulous ad optimization and precise audience segmentation.
Regional Digital Marketing Manager, Australia, Asia & Africa at Draeger Singapore Pte Ltd
July 31, 2017 - October 9, 2025Amplified website traffic in India by 30% through targeted digital marketing campaigns. Crafted lead generation campaigns that consistently surpassed KPI targets by 140%.
Senior Specialist, Online Communications at Borouge Pte Ltd
July 31, 2015 - October 9, 2025Led online communications initiatives to enhance brand presence and engagement across digital channels.
eCommerce Executive at element14 Pte Ltd
May 31, 2012 - October 9, 2025Managed e-commerce operations and campaigns, supporting regional growth and performance.
Asia Senior Webmaster at RS Components Pte Ltd
August 31, 2008 - October 9, 2025Oversaw website management and optimization for the Asia region, ensuring robust digital presence.
Commercial Systems Executive at SilkAir Pte Ltd
September 30, 2005 - October 9, 2025Supported information and promotion systems to enhance commercial communications and campaigns.
Manager, Information & Promotion at Ministry of Manpower
August 31, 2004 - October 9, 2025Managed information and promotional activities to support organizational communications.
Freelance Digital Transformation & Marketing Consultant at QRA Pte Ltd
April 1, 2022 - PresentChampioned digital transformation initiatives, optimized operations, and implemented automation tools. Drove comprehensive digital marketing campaigns to boost brand visibility and customer engagement, while delivering training for smooth adoption.
Education
MSc, Digital Marketing (Distance Learning) at University of Northumbria
July 1, 2023 - October 9, 2025Specialist Diploma, E-commerce Technology at Singapore Polytechnic
March 1, 2008 - April 1, 2009Postgraduate Diploma, Marketing at Chartered Institute of Marketing
July 1, 2002 - April 1, 2003BSc, Cell & Molecular Biology (2nd Class Upper Honours) at National University of Singapore
August 1, 1996 - April 1, 2000MSc, Digital Marketing (distance learning) at University of Northumbria
July 1, 2023 - October 9, 2025Specialist Diploma, E-commerce Technology at Singapore Polytechnic
March 1, 2008 - April 1, 2009Postgraduate Diploma, Marketing at Chartered Institute of Marketing
July 1, 2002 - April 1, 2003BSc, Cell & Molecular Biology at National University of Singapore
August 1, 1996 - April 1, 2000Qualifications
Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Other, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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