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Hi, I’m Shinta Ayu Wardani—an entrepreneur and business operations leader based in Jakarta, with a strong focus on building brands and turning ideas into real growth. I currently develop and manage beauty and fashion businesses, blending operations, strategy, and customer experience while creating social media and content that connect with people and drive results. I also bring a solid corporate background in financial services management and audit/controls, which sharpened my analytical thinking and problem-solving. I enjoy improving processes, making data-driven decisions, and supporting teams through clear direction—always learning, staying curious, and staying close to what customers truly need.…Hi, I’m Shinta Ayu Wardani—an entrepreneur and business operations leader based in Jakarta, with a strong focus on building brands and turning ideas into real growth. I currently develop and manage beauty and fashion businesses, blending operations, strategy, and customer experience while creating social media and content that connect with people and drive results. I also bring a solid corporate background in financial services management and audit/controls, which sharpened my analytical thinking and problem-solving. I enjoy improving processes, making data-driven decisions, and supporting teams through clear direction—always learning, staying curious, and staying close to what customers truly need.

Shinta Ayu Wardani

Social Media Manager, Digital Marketer, Marketing Strategist, +1

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Hi, I’m Shinta Ayu Wardani—an entrepreneur and business operations leader based in Jakarta, with a strong focus on building brands and turning ideas into real growth. I currently develop and manage beauty and fashion businesses, blending operations, strategy, and customer experience while creating social media and content that connect with people and drive results. I also bring a solid corporate background in financial services management and audit/controls, which sharpened my analytical thinking and problem-solving. I enjoy improving processes, making data-driven decisions, and supporting teams through clear direction—always learning, staying curious, and staying close to what customers truly need.…Hi, I’m Shinta Ayu Wardani—an entrepreneur and business operations leader based in Jakarta, with a strong focus on building brands and turning ideas into real growth. I currently develop and manage beauty and fashion businesses, blending operations, strategy, and customer experience while creating social media and content that connect with people and drive results. I also bring a solid corporate background in financial services management and audit/controls, which sharpened my analytical thinking and problem-solving. I enjoy improving processes, making data-driven decisions, and supporting teams through clear direction—always learning, staying curious, and staying close to what customers truly need.

Available to hire

Hi, I’m Shinta Ayu Wardani—an entrepreneur and business operations leader based in Jakarta, with a strong focus on building brands and turning ideas into real growth. I currently develop and manage beauty and fashion businesses, blending operations, strategy, and customer experience while creating social media and content that connect with people and drive results.

I also bring a solid corporate background in financial services management and audit/controls, which sharpened my analytical thinking and problem-solving. I enjoy improving processes, making data-driven decisions, and supporting teams through clear direction—always learning, staying curious, and staying close to what customers truly need.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Business Owner | Brand & Digital Marketing

November 1, 2023 - Present

Founded and managed beauty and fashion businesses, overseeing brand development, marketing, and day-to-day operations. Developed and executed social media and content strategies across Instagram, TikTok, and e-commerce platforms. Managed brand positioning, content planning, promotional campaigns, and customer engagement to strengthen brand awareness and drive sales. Analyzed social media and e-commerce performance to identify audience behavior, content opportunities, and areas for improvement. Collaborated with creative and operational teams to maintain consistent brand identity and deliver marketing initiatives.

Internal Auditor at PT. BANK NEGARA INDONESIA (Persero) Tbk.

January 1, 2021 - March 31, 2023

Conducted internal audits to evaluate business processes, operational controls, and compliance with company policies. Analyzed business and operational data to identify risks, control gaps, and opportunities for process improvement. Prepared audit findings, reports, and recommendations for management review. Collaborated with business units to understand processes, assess risks, and support corrective actions. Strengthened analytical, problem-solving, and reporting skills through cross-functional exposure.

Financial Services Manager at Bank Mega

January 1, 2021 - Present

Responsible for achieving card approval business targets assigned to the team. Ensured team business activities followed established procedures and operational requirements.

Junior Internal Auditor at PT. Mitra Adiperkasa Tbk

September 1, 2019 - July 31, 2020

Assisted in conducting internal audits across business and operational processes. Reviewed transactions, documentation, and internal controls to identify potential risks and process gaps. Performed data analysis and testing to support audit procedures and business assessments. Prepared working papers, audit documentation, and reports for management review. Collaborated with different departments to understand business processes and follow up on audit findings.

Marketing Manager

January 1, 2019 - January 1, 2021

Developed and implemented marketing strategies to support business growth and customer acquisition. Planned and executed marketing campaigns and promotional activities aligned with business objectives and target audiences. Conducted market and customer analysis to identify opportunities and improve marketing effectiveness. Coordinated with internal teams and external partners to deliver marketing initiatives. Monitored campaign performance and provided insights for continuous improvement while ensuring consistency with company brand and objectives.

Team Lead at PT. Mitra Adiperkasa Tbk

September 1, 2018 - March 1, 2019

Supervised team members through training and mentoring. Assisted and presented products to company brand standards. Supported attendance and team performance. Owned team meetings and briefings, and shared business updates.

Team Lead at PT Mitra Adiperkasa Tbk

September 1, 2018 - March 31, 2019

Supervised team members by training and mentoring. Assisted and presented products to company brand standards. Supported absence coverage and monitored team performance. Took ownership of team meetings and briefings, and shared business updates.

SPV at PT Dana Insan Kreasi Andalan

January 1, 2018 - February 28, 2019