I am an experienced Research and Content Consultant with over 10 years of expertise in creating, managing, and optimising digital content. I specialise in product content development, data organisation, research, and cross-functional collaboration. I am proficient in writing customer-focused copy, managing imagery, and leveraging analytics to drive engagement and conversions. I thrive in fast-paced, multi-project environments with a keen eye for detail and a creative approach to content.

Shipra Sanganeria

I am an experienced Research and Content Consultant with over 10 years of expertise in creating, managing, and optimising digital content. I specialise in product content development, data organisation, research, and cross-functional collaboration. I am proficient in writing customer-focused copy, managing imagery, and leveraging analytics to drive engagement and conversions. I thrive in fast-paced, multi-project environments with a keen eye for detail and a creative approach to content.

Available to hire

I am an experienced Research and Content Consultant with over 10 years of expertise in creating, managing, and optimising digital content. I specialise in product content development, data organisation, research, and cross-functional collaboration.

I am proficient in writing customer-focused copy, managing imagery, and leveraging analytics to drive engagement and conversions. I thrive in fast-paced, multi-project environments with a keen eye for detail and a creative approach to content.

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Language

English
Fluent

Work Experience

Independent Consultant at Independent Consulting (Self-employed)
October 1, 2011 - October 30, 2025
Provided research and content support to clients in areas including reports & PowerPoint presentations (market & consumer insights), web content (landing pages, blogs, articles, brochures), proofreading & editing (reports, whitepapers, legal documents), and managed online research projects (vendor & client management).
Freelance QA Consultant at WizCase (Kape Technologies)
August 1, 2024 - August 1, 2024
Joined as Localization Editor; reviewed and refined content for accuracy and consistency; produced News & Software product writing.
QA Specialist at AlphaSights
March 1, 2022 - March 1, 2022
Reviewed and refined corporate transcriptions for quality and accuracy.
Communication Consultant at CMO Axis
October 1, 2015 - October 1, 2015
Developed and edited SEO content across web, brochures, newsletters, emailers, whitepapers, case studies. Proofread corporate reports, whitepapers, and legal documents. Ensured grammatical accuracy, consistency, and adherence to corporate and legal style guides. Worked with SMEs, CMOs, and marketing managers to ensure clarity and compliance with corporate messaging.
Research Analyst at ThoughtSpring Consultancy Private Ltd.
September 1, 2010 - September 1, 2010
Edited & contributed to the Global Innovation Index 2009-10 and Entrepreneurship and Innovation in India reports for CII, India. Interviewed industry experts and corporate leaders for whitepapers and articles.
Research Analyst at Koncept Analytics
November 1, 2009 - November 1, 2009
Developed industry reports, company profiles, and SWOT analysis. Designed research outlines, conducted qualitative and quantitative analysis.
Research Analyst at Springboard Research (Forrester Research)
August 1, 2008 - August 1, 2008
Conducted ICT company analysis, focusing on products, competitive positioning, and strategies. Designed surveys, analyzed data, and synthesized insights from primary and secondary research.
Senior Associate - Business Development at MindFire Solutions LLC
October 1, 2003 - October 1, 2003
Identified new markets, assessed needs, and prepared proposals to drive lead generation.
Independent Research & Content Consultant at Self-Employed / Independent
October 1, 2011 - Present
Developed and maintained high-quality content for clients across websites, blogs, and digital platforms; Researched products, competitors, and market trends to produce accurate, engaging, customer-focused copy; Managed multiple projects simultaneously to meet deadlines; Edited and formatted digital content, including images and web layouts; Applied SEO principles to improve visibility and engagement; Created templates, spreadsheets, and databases for content tracking and optimisation.
Freelance QA Consultant at WizCase (Kape Technologies)
August 1, 2020 - August 1, 2024
Reviewed and refined content for accuracy, consistency, and compliance; Audited and tracked website content updates using structured checklists; Produced news and software product articles tailored to online audiences.
Research Analyst at ThoughtSpring Consultancy Pvt. Ltd.
December 1, 2009 - September 1, 2010
Edited and contributed to the Global Innovation Index 2009-10 and Entrepreneurship and Innovation in India reports for CII, India; Conducted expert interviews and synthesized findings into data-backed reports and dashboards.
Research Analyst at Koncept Analytics
October 1, 2008 - November 1, 2009
Conducted industry research and developed structured reports; Created and maintained databases tracking market data.
Research Analyst at Springboard Research (Forrester Research)
September 1, 2006 - August 1, 2008
Collected, verified, and analysed ICT sector data to produce structured reports; Ensured accuracy and relevance of all information presented, providing actionable insights.
Senior Associate, Business Development at MindFire Solutions LLC
June 1, 2001 - October 1, 2003
Coordinated client communications and proposal documentation, ensuring consistency and accuracy; Supported marketing campaigns and data tracking initiatives.

Education

MBA (Marketing & HR) at KIIT Institute of Business Administration, Bhubaneshwar
January 1, 2004 - January 1, 2006
Bachelor of Arts in Economics & Psychology at Ravenshaw College, Utkal University
January 1, 2000 - January 1, 2000
Higher Secondary at Ravenshaw College, Utkal University
January 1, 1997 - January 1, 1997
High School at St. Joseph’s Girls High School, Cuttack
January 1, 1995 - January 1, 1995
MBA at KIIT Institute of Business Administration, Bhubaneshwar
January 11, 2030 - January 1, 2006
BA at Ravenshaw College, Utkal University
January 11, 2030 - January 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Education