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Hi, I’m Shitikanth Srichandan Debata, a performance-driven B2B marketer who helps Fortune 500 and global enterprises scale demand generation across LinkedIn, Meta, Google, and ABM. I’ve delivered 650% YoY MQL growth, slashed CPL by 77%, and managed €1M+ budgets across multi-region campaigns (EMEA & NA). I excel at ICP definition, funnel design, and data-led creative testing. I’m adept at leading cross-functional projects and marketing innovations that accelerate growth and efficiency, and I enjoy turning insights into actionable campaigns and building strong collaboration across teams.…Hi, I’m Shitikanth Srichandan Debata, a performance-driven B2B marketer who helps Fortune 500 and global enterprises scale demand generation across LinkedIn, Meta, Google, and ABM. I’ve delivered 650% YoY MQL growth, slashed CPL by 77%, and managed €1M+ budgets across multi-region campaigns (EMEA & NA). I excel at ICP definition, funnel design, and data-led creative testing. I’m adept at leading cross-functional projects and marketing innovations that accelerate growth and efficiency, and I enjoy turning insights into actionable campaigns and building strong collaboration across teams.

Shitikanth Srichandan Debata

Marketer, ABM Marketer, Growth Marketer, +4

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Hi, I’m Shitikanth Srichandan Debata, a performance-driven B2B marketer who helps Fortune 500 and global enterprises scale demand generation across LinkedIn, Meta, Google, and ABM. I’ve delivered 650% YoY MQL growth, slashed CPL by 77%, and managed €1M+ budgets across multi-region campaigns (EMEA & NA). I excel at ICP definition, funnel design, and data-led creative testing. I’m adept at leading cross-functional projects and marketing innovations that accelerate growth and efficiency, and I enjoy turning insights into actionable campaigns and building strong collaboration across teams.…Hi, I’m Shitikanth Srichandan Debata, a performance-driven B2B marketer who helps Fortune 500 and global enterprises scale demand generation across LinkedIn, Meta, Google, and ABM. I’ve delivered 650% YoY MQL growth, slashed CPL by 77%, and managed €1M+ budgets across multi-region campaigns (EMEA & NA). I excel at ICP definition, funnel design, and data-led creative testing. I’m adept at leading cross-functional projects and marketing innovations that accelerate growth and efficiency, and I enjoy turning insights into actionable campaigns and building strong collaboration across teams.

Available to hire

Hi, I’m Shitikanth Srichandan Debata, a performance-driven B2B marketer who helps Fortune 500 and global enterprises scale demand generation across LinkedIn, Meta, Google, and ABM. I’ve delivered 650% YoY MQL growth, slashed CPL by 77%, and managed €1M+ budgets across multi-region campaigns (EMEA & NA).

I excel at ICP definition, funnel design, and data-led creative testing. I’m adept at leading cross-functional projects and marketing innovations that accelerate growth and efficiency, and I enjoy turning insights into actionable campaigns and building strong collaboration across teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Strategist Intern at Dublin PropTech

September 1, 2025 - Present

Designed digital marketing strategy for a property technology platform, aligned campaigns with growth objectives; conducted SEO/competitor analysis to identify positioning gaps and improve search visibility; collaborated with the founder to optimise go-to-market messaging and investor presentations.

Freelance Marketing Consultant (Contract) at Prospero Events Group

September 1, 2023 - January 1, 2024

Drove SEO/UX optimisation for high-traffic landing pages; delivered weekly SEO/UX audits, segmented email journeys, and dashboards; collaborated with operations and partner managers to streamline webinars and track channel spend.

Policy & Market Research Consultant at PECUC

June 1, 2023 - May 1, 2024

Led research on child rights, gender equality, and livelihood security for national policy advocacy; produced research reports for national-level submissions; awarded Research Impact Award 2023 for reports adopted by NCCR.

Enterprise Finance Technology Advisor at HighRadius Technology

December 1, 2022 - May 1, 2023

Led multi-channel campaign execution across LinkedIn, Google, and Meta for EMEA & NA; refined targeting and lead-routing workflows with SDRs, sales ops, and marketing teams; delivered scalable campaign frameworks, ABM plays, and Salesforce/HubSpot workflows. Earned Top Growth Driver in Q1 2023.

Associate Demand Generation Analyst at HighRadius Technology

July 1, 2021 - December 1, 2022

Progressed from campaign testing to full ownership of demand generation strategies; collaborated with creative teams and analysts to produce 50+ digital assets; delivered A/B test insights, ABM-aligned asset packages, and scaled targeting workflows; received Excellence in Demand Generation FY2022 for 650% YoY MQL growth and other KPIs.

Freelance Marketing Consultant at Prospero Events Group

September 1, 2023 - January 31, 2024

Drove SEO/UX optimisation for high-traffic landing pages and owned campaign performance reviews. Collaborated with operations and partner managers to streamline webinars and track channel spend. Delivered weekly SEO/UX audits, segmented email journeys, and ZoomInfo/HubSpot dashboards. Recognised as “Top Contributor - Q4 2023” for setting new performance benchmarks - achieved +18% organic CTR, –22% bounce rate, –30% webinar setup time, and +42% email CTR.

Policy & Market Research Consultant at People’s Cultural Centre (PECUC)

June 1, 2023 - May 1, 2024

Led research on child rights, gender equality, and livelihood security for national policy advocacy; partnered with senior researchers and advocacy officers supporting NCCR; produced research reports and documentation for national-level submissions.