Shreeya Bhat

Own end-to-end social and content direction across Instagram, LinkedIn and YouTube; build and govern the annual editorial calendar; lead end-to-end content delivery with agency and in-house creative teams; develop briefs, shot lists and approval flows; produce and repurpose content; optimize platform-native copy and messaging; manage community engagement and escalation; track organic performance and translate insights into future planning; provide real-time social coverage of events and coordinate with PR leadership for approvals.

Owned social and content direction across Instagram, LinkedIn and YouTube, aligning with Bentley's global brand guidelines while localising for UAE market priorities. Built and governed the annual editorial calendar and weekly publishing workflow, translating campaign goals into channel-specific storytelling and consistent execution. Led end-to-end content delivery with agency and in-house creative teams, developing briefs, shot lists and approval workflows and managing publishing timelines. Produced and repurposed content and optimized platform-native copy and messaging, ensuring a consistent tone of voice. Managed community engagement and escalation, ensuring brand-safe responses and timely issue resolution. Tracked and reported organic performance using platform analytics and Google Analytics, translating insights into optimization actions for future content planning. Provided real-time social coverage of events and coordinated with partners for long-form edits and PR assets. Collab