10+ years in social media and marketing communications. Excel at building scalable content systems and leading cross-functional delivery with internal stakeholders and agency partners to deliver data-driven, community-first social across platforms.
From launching major campaigns to managing end-to-end content production, I create briefs, editorial calendars, and channel-specific storytelling. I own end-to-end content delivery, track organic performance with platform analytics and Google Analytics, maintain brand-safe communications, coordinate with PR, and work with creative partners for long-form edits and assets. I thrive in fast-paced environments, guiding in-house and agency teams to execute high-impact campaigns while maintaining a consistent tone of voice.
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