Available to hire
ROI-focused Performance Marketing Specialist with 4+ years of experience in PPC, paid social advertising, and media buying across B2B and B2C. Skilled in platform optimisation across Meta Ads, Google Ads, and TikTok Ads, with strong expertise in conversion tracking, funnel management, and cost-efficiency.
Certified in Meta Pixel implementation and Meta AI Performance Marketing, with a data-driven approach to A/B testing, audience targeting, and reporting. Adept at maximising growth through ROI analysis, CPC/CPA reduction, and full-funnel campaign strategies.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Part-Time Social Media Manager & Graphic Designer at JD Accounting Ltd
March 31, 2025 - July 22, 2025Managed social media accounts for an online accounting service firm. Designed marketing creatives and wrote content for cloud accounting, payslips, and bookkeeping services. Contributed to brand awareness campaigns and client communications.
Part-Time Social Media Manager & Graphic Designer at JD Accounting Ltd
March 1, 2025 - July 28, 2025Managed social media accounts for an online accounting service firm. Designed marketing creatives and wrote content for cloud accounting, payslips, and bookkeeping services. Contributed to brand awareness campaigns and client communications.
Retail Assistant at Shell Fuel Station & Spar Convenience store
March 1, 2024 - PresentAs a dedicated Retail Assistant at SPAR, I support daily store operations by assisting customers, managing stock levels, handling transactions, and ensuring a clean, organized shopping environment. I focus on delivering excellent customer service and maintaining efficient, smooth-running store activities.
Performance Marketing Specialist (Freelance) at Remote (Multi-Client Engagement)
January 1, 2024 - PresentManaged paid advertising campaigns across Meta Ads, Google Ads, and TikTok for B2B and B2C clients, driving measurable ROI improvements and sustainable growth. Developed and executed full-funnel marketing strategies, optimising audience targeting and budget allocation for efficiency.
Implemented Meta Pixel tracking with advanced conversion events to enable data-driven campaign optimisation and more accurate attribution. Leveraged Meta AI Performance Marketing tools to automate optimisation, enhance audience insights, and improve performance metrics.
Conducted continuous A/B testing on ad creative, copy, targeting parameters, and landing pages to improve conversion rates and reduce cost per acquisition. Analysed performance data and provided strategic recommendations to increase profitability and improve client retention.
Social Media Manager & Graphic Designer at JD Accounting Ltd
January 1, 2024 - March 1, 2025Managed social media accounts for an online accounting service firm; designed marketing creatives and wrote content for cloud accounting, payslips, and bookkeeping services; contributed to brand awareness campaigns and client communications.
Junior Media Buyer at Aspirebit Technolab
September 30, 2023 - July 22, 2025Developed and executed media buying strategies across digital platforms. Focused on audience targeting and digital revenue generation. Coordinated with the content and creative teams for campaign alignment.
Junior Media Buyer at Aspirebit Technolab
September 1, 2023 - July 28, 2025Developed and executed media buying strategies across digital platforms. Focused on audience targeting and digital revenue generation. Coordinated with content and creative teams to ensure campaign alignment.
Social Media Manager at i3 Corporation
July 31, 2023 - July 22, 2025Managed social media presence and boosted daily content. Coordinated with clients and supported lead generation. Gained cross-functional experience in SEO, HR, and finance. Involved in content writing, video projection, and strategy planning.
Digital Marketing Intern at Modak Group
July 31, 2023 - July 22, 2025Worked on real estate marketing projects. Created and scheduled social media campaigns. Assisted with performance tracking and lead generation.
Media Buyer (Performance Marketing Agency) at Aspirebit Technology LLC
July 1, 2023 - September 1, 2023Managed performance advertising campaigns across digital platforms focused on ROI optimisation, budget efficiency, and measurable conversion tracking. Conducted audience research and behavioural analysis to refine retargeting and improve campaign relevance across acquisition channels.
Analysed granular campaign metrics including CPA, ROAS, engagement rates, and attribution data to identify optimisation opportunities and scaling potential. Reallocated budget across high- and under-performing channels to improve overall efficiency and achieve cost savings.
Social Media Manager at i3 Corporation
July 1, 2023 - July 28, 2025Managed social media presence and boosted daily content. Coordinated with clients and supported lead generation. Gained cross-functional experience in SEO, HR, and finance. Involved in content writing, video projection, and strategy planning.
Digital Marketing Intern at Modak Group
July 1, 2023 - July 28, 2025Worked on real estate marketing projects. Created and scheduled social media campaigns. Assisted with performance tracking and lead generation.
Digital Manager at Modak Group
July 1, 2022 - July 1, 2023Supported digital marketing operations across multiple client accounts, executing social media strategy, paid campaigns, and content initiatives. Assisted user acquisition efforts through multi-channel marketing, tracked KPIs, and implemented data-driven optimisation measures.
Conducted market research and competitor analysis across diverse industries to inform strategic campaign planning and positioning.
Digital Marketing Intern at Modak Group
July 1, 2022 - July 1, 2023Worked on real estate marketing projects; created and scheduled social media campaigns; assisted with performance tracking and lead generation.
Social Media Manager at i3 Corporation
August 1, 2021 - July 1, 2023Managed social media presence and boosted daily content; coordinated with clients and supported lead generation; gained cross-functional experience in SEO, HR, and finance; involved in content writing, video projection, and strategy planning.
Education
MSc at University of Bolton
January 1, 2023 - December 31, 2024BBA at Vanita Vishram Women's College of Commerce
January 1, 2019 - December 31, 2022MSc International Management at University of Bolton
January 1, 2023 - January 1, 2024BBA at Vanita Vishram Women's College of Commerce
January 1, 2019 - December 31, 2022Master of Science in International Management at University of Greater Manchester, UK
September 1, 2023 - September 1, 2024Bachelor of Business Administration (BBA) at V anita Vishram Women's University, India
June 1, 2019 - May 1, 2022Qualifications
Digital Marketing Specialization
January 11, 2030 - July 22, 2025Student Head Coordinator, Placement Cell
January 11, 2030 - July 22, 2025Best Helping Employee
January 11, 2030 - July 22, 2025Recognized for Digital Marketing Specialization
January 11, 2030 - July 28, 2025Awarded Best Helping Employee
January 11, 2030 - July 28, 2025Meta Pixel Implementation & Tracking Certification
January 11, 2030 - August 3, 2026Meta AI Performance Marketing Certification
January 11, 2030 - August 3, 2026Social Media Marketing Foundations (LinkedIn Learning)
January 11, 2030 - August 3, 2026Building and Engaging with Your Online Following for Creators (LinkedIn Learning)
January 11, 2030 - August 3, 2026Introduction to Business Analysis (LinkedIn Learning)
January 11, 2030 - August 3, 2026Using Spreadsheets: Basics (LinkedIn Learning)
January 11, 2030 - August 3, 2026Successful Negotiation: Essential Strategies and Skills (LinkedIn Learning)
January 11, 2030 - August 3, 2026Negotiation Fundamentals (LinkedIn Learning)
January 11, 2030 - August 3, 2026Industry Experience
Real Estate & Construction, Professional Services, Financial Services, Retail, Media & Entertainment, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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