Shreya TK

Led end-to-end full-funnel campaign strategy across the funnel, delivering a ~25% QoQ improvement in lead-to-enrolment conversions. Planned and managed Brevo email and Traika WhatsApp campaigns for 10,000+ contacts with personalized, behavior-triggered messaging. Defined and tracked core KPIs (ROAS, CAC, CPL, CTR, funnel drop-off) to inform budget and channel decisions. Reduced CAC by ~15% in two quarters by refining audience segmentation and pruning underperforming channels. Conducted A/B tests across emails, WhatsApp, and landing page elements, boosting email CTR ~20% and improving mid-funnel engagement ~18%. Built real-time dashboards (Notion AI, LeadSquared) to monitor campaign health and ROI. Leveraged AI tools (ChatGPT, Notion AI) to accelerate content production and personalize messaging at scale. Engineered end-to-end automation using Zapier integrating LeadSquared CRM, Brevo, and Traika into a unified lead-nurturing pipeline. Collaborated with engineering/product on landing-pa

Ranked #1 in enrolment conversions across the sales cohort (Top Performer, Q4 2024–25). Managed a high-volume B2C consultative sales pipeline of 150+ active prospects, advising 2,000+ learners through full sales cycles from discovery to enrolment closure. Built performance dashboards to track call conversion rate, pipeline velocity and revenue contribution; insights contributed to a 15% team-wide conversion uplift. Maintained a client satisfaction score above 4.5/5 through personalised programme mapping and proactive communication.