SB

I'm a social media specialist and event-driven marketer with 3+ years of experience creating and managing content for small businesses, community initiatives, and early-stage brands across LinkedIn, Instagram, Facebook…

About

I’m a social media specialist and event-driven marketer with 3+ years of experience creating and managing content for small businesses, community initiatives, and early-stage brands across LinkedIn, Instagram, Facebook and other platforms.

I excel at building online communities, writing educational and story-driven posts, and running experiments to grow reach, engagement, and conversations. I work well independently in fully remote environments, handling strategy, scheduling, reporting, and continuous optimization.

  • 5 years' experience
  • Joined January 2026

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services
  • Non-Profit Organization
  • Software & Internet
  • Travel & Hospitality

Work experience· 5 roles

Social Media Coordinator · Wayside WaterlooNov 2025 – Present · 1 yr 1 mo

Promoted community programs and events through content planning, posting, and basic analytics tracking. Managed content calendars and scheduled posts across multiple platforms (primarily LinkedIn, Instagram, and Facebook), ensuring consistent brand voice and regular posting cadence.

Marketing & Events Volunteer · Toronto International Film FestivalSep 2024 – Oct 2024 · 2 mos

Contributed to client proposals and presentations by providing relevant data and insights; assisted in brand activation campaigns and experiential events in collaboration with partners.

Event Coordinator · Waterloo Region MuseumMay 2024 – Dec 2024 · 8 mos

Led end-to-end planning and delivery of cultural and wellness events (incl. Diwali), increasing attendance by 35% and achieving 95% satisfaction. Built event workback plans, checklists, and vendor/contract trackers to manage timelines, budgets, and documentation.

Marketing Coordinator · Conestoga CollegeOct 2022 – Apr 2024 · 1 yr 7 mos
Customer Success Manager · Byju’s (Education Tech)Aug 2019 – Feb 2022 · 2 yrs 7 mos

Education

Post Graduation Diploma in Strategic Marketing Communications · Conestoga College2030 – 2024
BE in Electrical & Electronics · Abdul Kalam Technical University2030 – 2026
Post Graduation Diploma in Strategic Marketing Communications · Conestoga College2030 – 2024
BE in Electrical & Electronics · Abdul Kalam Technical University2030 – 2026

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