Shruthi Elsa Tom

Senior UX/UI Designer at Framer.app

Translated product analytics (Mixpanel), telemetry and predictive-analytics signals plus moderated usability testing into prioritized product-design fixes and A/B experiments that reduced drop-off and accelerated feature adoption in B2B SaaS workflows; balanced trade-offs with technical feasibility and ensured WCAG 2.2 AA accessibility. Led UI quality and visual consistency across responsive, CMS-driven web apps; integrated brand guidelines into component libraries and implemented dev handoffs to streamline release. Drove agile product thinking with cross-functional squads, defined success criteria, and documented user stories with noted acceptance criteria for smooth handoffs. Explored co-design workshops and journey-mapping sessions using Miro and FigJam, applying design thinking to de-risk decisions; embedded interactive prototyping and moderated usability testing into discovery to surface testable hypotheses. Built and maintained scalable design system and component library in Figm

Senior Product Designer at C-Suite Circle

Translated product analytics, telemetry and predictive-analytic signals into prioritized design fixes and experiments; championed UI quality and accessibility across responsive, CMS-driven web apps; built and maintained a practical, scalable design system in Figma with tokens, variants and auto-layout; aligned cross-functional teams (Product, Engineering, Growth and Marketing) to define success criteria and measure outcomes; led rapid prototyping, usability testing sessions and documented developer-facing handoffs.