I'm a Senior Product Designer with 5+ years designing user-centered web and mobile SaaS/B2B experiences, focusing on interaction design, mobile-first UI and design systems. I work hands-on across discovery to delivery, leading mixed-methods user research, usability testing, production-ready prototypes and accessible (WCAG 2.2 AA) implementations. Based in Liverpool, UK, I drive strategic direction and governance of design systems, align cross-functional teams across Product, Marketing and Engineering while measuring outcomes like conversions, engagement and customer satisfaction. I enjoy mentoring colleagues and collaborating with product and engineering to elevate UX maturity and deliver high-quality experiences.

Shruthi Elza Tom

I'm a Senior Product Designer with 5+ years designing user-centered web and mobile SaaS/B2B experiences, focusing on interaction design, mobile-first UI and design systems. I work hands-on across discovery to delivery, leading mixed-methods user research, usability testing, production-ready prototypes and accessible (WCAG 2.2 AA) implementations. Based in Liverpool, UK, I drive strategic direction and governance of design systems, align cross-functional teams across Product, Marketing and Engineering while measuring outcomes like conversions, engagement and customer satisfaction. I enjoy mentoring colleagues and collaborating with product and engineering to elevate UX maturity and deliver high-quality experiences.

Available to hire

I’m a Senior Product Designer with 5+ years designing user-centered web and mobile SaaS/B2B experiences, focusing on interaction design, mobile-first UI and design systems. I work hands-on across discovery to delivery, leading mixed-methods user research, usability testing, production-ready prototypes and accessible (WCAG 2.2 AA) implementations.

Based in Liverpool, UK, I drive strategic direction and governance of design systems, align cross-functional teams across Product, Marketing and Engineering while measuring outcomes like conversions, engagement and customer satisfaction. I enjoy mentoring colleagues and collaborating with product and engineering to elevate UX maturity and deliver high-quality experiences.

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Language

English
Fluent

Work Experience

Senior UI/UX Designer at C-Suite Circle
January 1, 2021 - Present
Led end-to-end product design and research for SaaS platforms in the financial services sector, translating complex user and business requirements into intuitive user journeys and clear flows for web and mobile apps; established scalable design standards and documentation; optimized signup and onboarding flows and marketing assets; conducted contextual inquiry and moderated usability testing; collaborated with product, engineering, and marketing teams in an Agile environment.

Education

Bachelor's Degree at Mahatma Gandhi University
January 11, 2030 - January 1, 2019
High School at St George School
January 11, 2030 - January 1, 2015
Bachelor of Physics at Mahatma Gandhi University
January 11, 2030 - April 14, 2026

Qualifications

UX Design Fundamentals
January 1, 2023 - March 16, 2026
Advanced Prototyping with Figma
January 1, 2022 - March 16, 2026
Design Thinking
January 1, 2019 - March 16, 2026

Industry Experience

Software & Internet, Financial Services, Professional Services, Media & Entertainment, Retail