Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Shruthi. I’m a Senior UI/UX Designer with 5+ years of experience shaping user-centered, conversion-focused B2B SaaS and e-commerce products. I blend user research, iterative design, and rapid prototyping with front-end implementation using Figma, HTML5, CSS3, and JavaScript to deliver prototypes customers love and to streamline handoffs to engineering. I thrive in cross-functional teams and enjoy turning complex problems into intuitive interfaces. I regularly run A/B tests, analyze metrics with Google Analytics, Hotjar, and Mixpanel to optimize funnels, and I share knowledge through workshops and AI-assisted prototyping to accelerate discovery and validation.…Hi, I’m Shruthi. I’m a Senior UI/UX Designer with 5+ years of experience shaping user-centered, conversion-focused B2B SaaS and e-commerce products. I blend user research, iterative design, and rapid prototyping with front-end implementation using Figma, HTML5, CSS3, and JavaScript to deliver prototypes customers love and to streamline handoffs to engineering. I thrive in cross-functional teams and enjoy turning complex problems into intuitive interfaces. I regularly run A/B tests, analyze metrics with Google Analytics, Hotjar, and Mixpanel to optimize funnels, and I share knowledge through workshops and AI-assisted prototyping to accelerate discovery and validation.

Shruthi Elza Tom

UI Designer, UX Designer, Product Designer, +4





Hi, I’m Shruthi. I’m a Senior UI/UX Designer with 5+ years of experience shaping user-centered, conversion-focused B2B SaaS and e-commerce products. I blend user research, iterative design, and rapid prototyping with front-end implementation using Figma, HTML5, CSS3, and JavaScript to deliver prototypes customers love and to streamline handoffs to engineering. I thrive in cross-functional teams and enjoy turning complex problems into intuitive interfaces. I regularly run A/B tests, analyze metrics with Google Analytics, Hotjar, and Mixpanel to optimize funnels, and I share knowledge through workshops and AI-assisted prototyping to accelerate discovery and validation.…Hi, I’m Shruthi. I’m a Senior UI/UX Designer with 5+ years of experience shaping user-centered, conversion-focused B2B SaaS and e-commerce products. I blend user research, iterative design, and rapid prototyping with front-end implementation using Figma, HTML5, CSS3, and JavaScript to deliver prototypes customers love and to streamline handoffs to engineering. I thrive in cross-functional teams and enjoy turning complex problems into intuitive interfaces. I regularly run A/B tests, analyze metrics with Google Analytics, Hotjar, and Mixpanel to optimize funnels, and I share knowledge through workshops and AI-assisted prototyping to accelerate discovery and validation.

Available to hire

Hi, I’m Shruthi. I’m a Senior UI/UX Designer with 5+ years of experience shaping user-centered, conversion-focused B2B SaaS and e-commerce products. I blend user research, iterative design, and rapid prototyping with front-end implementation using Figma, HTML5, CSS3, and JavaScript to deliver prototypes customers love and to streamline handoffs to engineering.

I thrive in cross-functional teams and enjoy turning complex problems into intuitive interfaces. I regularly run A/B tests, analyze metrics with Google Analytics, Hotjar, and Mixpanel to optimize funnels, and I share knowledge through workshops and AI-assisted prototyping to accelerate discovery and validation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior UI/UX Designer at C-Suite Circle

January 1, 2021 - Present

Led end-to-end product design and research for SaaS platforms in the financial services sector, translating complex user and business requirements into intuitive user journeys and clear flows for web and mobile apps; established scalable design standards and documentation; optimized signup and onboarding flows and marketing assets; conducted contextual inquiry and moderated usability testing; collaborated with product, engineering, and marketing teams in an Agile environment.