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Growth Marketer with 7+ years scaling B2B & B2C revenue across France, Swiss, Germany, the UK and the USA. Proven track record of turning lean budgets into outsized results — 176.9% increase in B2B leads on $1K/month, 265% waitlist scale for a seed-stage AI startup. Comfortable owning full-funnel strategy while staying hands-on with campaigns, SEO, CRM, and conversion optimization.…

Shruti HEDAU

Digital Marketer, SEO Expert, Data Analyst, +5

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Growth Marketer with 7+ years scaling B2B & B2C revenue across France, Swiss, Germany, the UK and the USA. Proven track record of turning lean budgets into outsized results — 176.9% increase in B2B leads on $1K/month, 265% waitlist scale for a seed-stage AI startup. Comfortable owning full-funnel strategy while staying hands-on with campaigns, SEO, CRM, and conversion optimization.…

Next availability:

August 3, 2026

Paris, France

Growth Marketer with 7+ years scaling B2B & B2C revenue across France, Swiss, Germany, the UK and the USA. Proven track record of turning lean budgets into outsized results — 176.9% increase in B2B leads on $1K/month, 265% waitlist scale for a seed-stage AI startup. Comfortable owning full-funnel strategy while staying hands-on with campaigns, SEO, CRM, and conversion optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

German

Beginner

Work Experience

Growth Marketing & Demand Gen Manager at Kompanion Care - AI/Health Tech

March 1, 2025 - Present

Drove demand generation for seed fundraising by promoting an e-marked AI companion platform supporting cognitive well-being and dementia care, while managing a marketing budget of EUR 2k/month. Scaled waitlist acquisition campaigns by 265% across France and the UK and reduced CPL by 38% through campaign optimization. Led B2B outreach and partners development targeting dementia care providers across the UK and France, managing LinkedIn outreach, cold email workflows, and monthly newsletters to generate qualified demos and partnerships. Developed positioning focused on person-centered dementia care and improved CQ outcomes.

Growth Marketing Manager at Sleepiz AG - Health Tech

May 1, 2022 - February 1, 2025

Boosted B2C sales in Switzerland, increasing B2C sales by 22.76% while managing a monthly marketing budget of CHF 60k. Improved conversion rate by 36% and ROAS by 70% through strategic marketing. Optimized the website for user experience, resulting in an 11.38% increase in traffic. Expanded market reach via partnerships with sleep apps, pharmacies, and insurers.

Growth Marketing Manager at Influence 4 You - B2B SaaS

September 1, 2021 - May 1, 2022

Mission 1 (market presence & engagement): Increased organic traffic by 45% via SEO (keyword optimization, copywriting, guest posts, backlinks). Improved conversion rate by 30% with paid ads, leading to a 25% rise in qualified leads. Boosted email engagement by 50% (open rate +20%, CTR +15%). Mission 2 (B2B lead gen & conversion): Generated 200+ B2B leads/month on average, exceeding the target by 25%. Reduced CPL by 20% through paid ad optimization and maximized ROI and cost efficiency. Achieved a 35% increase in B2B conversion rate through targeted email and personalized outreach.