Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a senior digital marketing and eCommerce executive with 13+ years of experience leading digital transformation, performance marketing, and affiliate/creator ecosystems for wellness, lifestyle, and consumer brands. My work blends data-driven growth with AI-enabled insights to scale DTC and global brands across paid, owned, and earned channels. I’ve built and led cross-functional teams and partner programs that generate significant YoY growth while delivering measurable ROI. I enjoy optimizing websites (Shopify, WordPress, WooCommerce) and designing end-to-end campaigns that connect customer needs with powerful brand storytelling. I’ve designed multi-channel digital strategies for global clients, launched full-funnel campaigns, and built partner ecosystems that drive measurable business results. My strengths include AI-driven workflows, analytics, and cross-channel performance optimization that accelerates growth for wellness, lifestyle, and consumer brands on a global scale.…I am a senior digital marketing and eCommerce executive with 13+ years of experience leading digital transformation, performance marketing, and affiliate/creator ecosystems for wellness, lifestyle, and consumer brands. My work blends data-driven growth with AI-enabled insights to scale DTC and global brands across paid, owned, and earned channels. I’ve built and led cross-functional teams and partner programs that generate significant YoY growth while delivering measurable ROI. I enjoy optimizing websites (Shopify, WordPress, WooCommerce) and designing end-to-end campaigns that connect customer needs with powerful brand storytelling. I’ve designed multi-channel digital strategies for global clients, launched full-funnel campaigns, and built partner ecosystems that drive measurable business results. My strengths include AI-driven workflows, analytics, and cross-channel performance optimization that accelerates growth for wellness, lifestyle, and consumer brands on a global scale.

STEPHANIE STRIPAY

Growth Marketer, Marketing Strategist, Performance Marketer, +2





I am a senior digital marketing and eCommerce executive with 13+ years of experience leading digital transformation, performance marketing, and affiliate/creator ecosystems for wellness, lifestyle, and consumer brands. My work blends data-driven growth with AI-enabled insights to scale DTC and global brands across paid, owned, and earned channels. I’ve built and led cross-functional teams and partner programs that generate significant YoY growth while delivering measurable ROI. I enjoy optimizing websites (Shopify, WordPress, WooCommerce) and designing end-to-end campaigns that connect customer needs with powerful brand storytelling. I’ve designed multi-channel digital strategies for global clients, launched full-funnel campaigns, and built partner ecosystems that drive measurable business results. My strengths include AI-driven workflows, analytics, and cross-channel performance optimization that accelerates growth for wellness, lifestyle, and consumer brands on a global scale.…I am a senior digital marketing and eCommerce executive with 13+ years of experience leading digital transformation, performance marketing, and affiliate/creator ecosystems for wellness, lifestyle, and consumer brands. My work blends data-driven growth with AI-enabled insights to scale DTC and global brands across paid, owned, and earned channels. I’ve built and led cross-functional teams and partner programs that generate significant YoY growth while delivering measurable ROI. I enjoy optimizing websites (Shopify, WordPress, WooCommerce) and designing end-to-end campaigns that connect customer needs with powerful brand storytelling. I’ve designed multi-channel digital strategies for global clients, launched full-funnel campaigns, and built partner ecosystems that drive measurable business results. My strengths include AI-driven workflows, analytics, and cross-channel performance optimization that accelerates growth for wellness, lifestyle, and consumer brands on a global scale.

Available to hire

I am a senior digital marketing and eCommerce executive with 13+ years of experience leading digital transformation, performance marketing, and affiliate/creator ecosystems for wellness, lifestyle, and consumer brands. My work blends data-driven growth with AI-enabled insights to scale DTC and global brands across paid, owned, and earned channels. I’ve built and led cross-functional teams and partner programs that generate significant YoY growth while delivering measurable ROI. I enjoy optimizing websites (Shopify, WordPress, WooCommerce) and designing end-to-end campaigns that connect customer needs with powerful brand storytelling.

I’ve designed multi-channel digital strategies for global clients, launched full-funnel campaigns, and built partner ecosystems that drive measurable business results. My strengths include AI-driven workflows, analytics, and cross-channel performance optimization that accelerates growth for wellness, lifestyle, and consumer brands on a global scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Fractional Director at Dgtlmode

July 1, 2011 - Present

Designed and executed full-funnel digital strategies for small and mid-sized brands, leading to six-figure product launches, CTR growth >5%, and email list growth of 100K+ in 10 months. Owned and scaled affiliate and creator programs end-to-end, recruiting and activating hundreds of partners in wellness and consumer brands. Managed website builds, redesigns, and optimizations (Shopify, WordPress, WooCommerce, ShowIt) as primary project manager. Developed AI-driven marketing workflows to optimize partner performance, customer segmentation, and campaign ROI.

Regional Digital Director, LATAM at Iris Worldwide

January 1, 2009 - December 31, 2012

Established and scaled the digital department for LATAM, implementing multi-channel digital strategies for global clients including Sony, Diageo, and ShakirA; grew regional audience and delivered measurable sales uplift. Delivered analytics-driven reporting to optimize campaigns and exceed KPIs across digital channels.

Account Director, Digital Business Intelligence at Story Worldwide

January 1, 2007 - December 31, 2009

Led strategic digital planning and analytics for Unilever, Bayer, Lexus, and Coty. Created dashboards and actionable insights, achieving 80% client retention YoY and recommending pivots to campaigns based on performance metrics.

Marketing Manager at Latin 3

January 1, 2004 - December 31, 2005

Managed regional websites for LATAM brands, ensuring brand consistency and digital compliance across multiple markets. Orchestrated multi-country campaign rollouts and sponsor events, improving efficiency in digital content operations.