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With my expertise in paid media, I bring the combination of creative flair with analytical thinking. In my experience of managing paid media channels, I have scaled brands from scratch to achieving their highest ever revenue MoM without affecting the ROAS. I have deep expertise of using analytical tools like GA4 to measure the efficiency and customer journey for better optimization. I have personally handled accounts managing execution, optimization, client communication, creative strategy and suggest website. In the current AI scenario, I am well versed with using chat gpt and prompts to create scripts that actually convert and help to scale. With my capabilities and experience in managing paid media till now, I feel I am appropriate for this role. Hoping to become a part of your team and scaling brands together.…With my expertise in paid media, I bring the combination of creative flair with analytical thinking. In my experience of managing paid media channels, I have scaled brands from scratch to achieving their highest ever revenue MoM without affecting the ROAS. I have deep expertise of using analytical tools like GA4 to measure the efficiency and customer journey for better optimization. I have personally handled accounts managing execution, optimization, client communication, creative strategy and suggest website. In the current AI scenario, I am well versed with using chat gpt and prompts to create scripts that actually convert and help to scale. With my capabilities and experience in managing paid media till now, I feel I am appropriate for this role. Hoping to become a part of your team and scaling brands together.

Shubham Rai

Performance Marketer, Brand Strategist, Digital Marketer, +2

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With my expertise in paid media, I bring the combination of creative flair with analytical thinking. In my experience of managing paid media channels, I have scaled brands from scratch to achieving their highest ever revenue MoM without affecting the ROAS. I have deep expertise of using analytical tools like GA4 to measure the efficiency and customer journey for better optimization. I have personally handled accounts managing execution, optimization, client communication, creative strategy and suggest website. In the current AI scenario, I am well versed with using chat gpt and prompts to create scripts that actually convert and help to scale. With my capabilities and experience in managing paid media till now, I feel I am appropriate for this role. Hoping to become a part of your team and scaling brands together.…With my expertise in paid media, I bring the combination of creative flair with analytical thinking. In my experience of managing paid media channels, I have scaled brands from scratch to achieving their highest ever revenue MoM without affecting the ROAS. I have deep expertise of using analytical tools like GA4 to measure the efficiency and customer journey for better optimization. I have personally handled accounts managing execution, optimization, client communication, creative strategy and suggest website. In the current AI scenario, I am well versed with using chat gpt and prompts to create scripts that actually convert and help to scale. With my capabilities and experience in managing paid media till now, I feel I am appropriate for this role. Hoping to become a part of your team and scaling brands together.

Available to hire

With my expertise in paid media, I bring the combination of creative flair with analytical
thinking. In my experience of managing paid media channels, I have scaled brands from scratch
to achieving their highest ever revenue MoM without affecting the ROAS.
I have deep expertise of using analytical tools like GA4 to measure the efficiency and customer
journey for better optimization. I have personally handled accounts managing execution,
optimization, client communication, creative strategy and suggest website.
In the current AI scenario, I am well versed with using chat gpt and prompts to create scripts
that actually convert and help to scale.
With my capabilities and experience in managing paid media till now, I feel I am appropriate for
this role. Hoping to become a part of your team and scaling brands together.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Senior Media Buyer at Catalys

October 1, 2024 - Present

Creating brand strategy for multiple D2C ecommerce brands. In-depth data backed optimization of ad campaigns. Plan out scaling strategies on brand level to improve AOV and reduce CAC for better profitability. Creating creative strategy to curate scroll stopping ads that convert and generate revenue. Simultaneously overseeing end to end client communication. Deep dive analysis of ad spends using tools like Google Analytics, Shopify, and third-party checkout applications. Suggest website changes for conversion rate optimization (CRO).

Meta Media Buyer at Beyond Ads

July 1, 2023 - August 1, 2024

Managed multiple high spending D2C brands with average daily spends of USD 6000 and monthly spends averaging USD 180,000. Cross-industry experience with brands across skincare, apparel, health & nutrition, gaming, home décor. Specialized Meta Ads with in-depth optimization. Handling creative strategy, execution of ads, optimization, reporting, and end-to-end client communication. Developed in-depth experience of analytical tools like Google Analytics and Triple Whale. Took overall accountability of the process and fulfilled ROAS goals for clients.

Digital Marketing Operations Analyst at DeltaX

May 1, 2022 - May 1, 2023

Worked on on-page and off-page SEO, Meta Ads and Google Ads. Managed execution of paid social and paid search campaigns. Creating media plan and projections, assisting in optimization and market research. Hands-on experience of Meta Ads Manager and Google Ads.