I’m a Technical SEO specialist with 5 years of experience helping B2B SaaS and e-commerce teams improve crawlability, indexing, site health, and organic performance. I lead technical audits and remediation across pre-launch, post-launch, and migrations, working closely with engineering and content stakeholders to keep search maturity strong. I also focus on next-gen discovery by optimizing for AI Overviews and generative search, using entity/semantic SEO and structured data to help content get recognized more effectively. With hands-on experience across WordPress and Shopify (including headless setups), plus tools like GSC, GA4, Ahrefs, SEMrush, and Screaming Frog, I drive measurable reductions in technical errors and strong long-term SEO readiness.

Shubhi Arora

I’m a Technical SEO specialist with 5 years of experience helping B2B SaaS and e-commerce teams improve crawlability, indexing, site health, and organic performance. I lead technical audits and remediation across pre-launch, post-launch, and migrations, working closely with engineering and content stakeholders to keep search maturity strong. I also focus on next-gen discovery by optimizing for AI Overviews and generative search, using entity/semantic SEO and structured data to help content get recognized more effectively. With hands-on experience across WordPress and Shopify (including headless setups), plus tools like GSC, GA4, Ahrefs, SEMrush, and Screaming Frog, I drive measurable reductions in technical errors and strong long-term SEO readiness.

Available to hire

I’m a Technical SEO specialist with 5 years of experience helping B2B SaaS and e-commerce teams improve crawlability, indexing, site health, and organic performance. I lead technical audits and remediation across pre-launch, post-launch, and migrations, working closely with engineering and content stakeholders to keep search maturity strong.

I also focus on next-gen discovery by optimizing for AI Overviews and generative search, using entity/semantic SEO and structured data to help content get recognized more effectively. With hands-on experience across WordPress and Shopify (including headless setups), plus tools like GSC, GA4, Ahrefs, SEMrush, and Screaming Frog, I drive measurable reductions in technical errors and strong long-term SEO readiness.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Sr. Technical SEO Specialist at Tech builders LLC
March 1, 2025 - Present
Directed end-to-end technical SEO audits and remediation workflows, partnering with engineering and editorial teams to drive seamless execution. Led multi-stage SEO evaluations across pre-launch, post-launch, and migration phases to maintain strong site health and search maturity. Improved crawl efficiency and indexing depth, supporting better organic visibility and performance metrics. Defined search-focused SEO requirements for product feature rollouts and architectural changes so development stayed search-first.
Sr. SEO Executive at Auxilium Technology
July 1, 2023 - May 31, 2025
Performed comprehensive technical SEO audits across multiple client websites (primarily WordPress and Shopify), identifying and resolving issues related to crawlability, indexability, Core Web Vitals, and information architecture. Delivered end-to-end (360°) SEO analysis and execution to support ROI targets. Built a strong foundation in on-page and off-page SEO, onboarding new projects and managing client expectations. Stayed current with industry trends including Ask Engine Optimization (AEO) and major Google updates. Managed WordPress and Shopify backend panels and communicated status and achievements directly with clients.
SEO Executive at RVS Media
July 1, 2022 - June 30, 2023
Optimized website structure in collaboration with content creation teams. Stayed updated with the latest SEO trends and search engine algorithm changes.
SEO cum Content Writer at T & G Productions Ltd.
June 1, 2021 - June 30, 2022
Compiled and presented detailed monthly SEO reports across multiple simultaneous projects. Stayed up to date on both white-hat and black-hat SEO approaches (as referenced in the resume) while supporting ongoing SEO initiatives.

Education

B.Com (Honours) at GNIMT
March 1, 2019 - June 1, 2021
Senior Secondary Education at BCM School, Shastri Nagar, Ludhiana
January 1, 2018 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Professional Services, Healthcare, Manufacturing, Media & Entertainment, Education

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more