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I am a creative and results-driven Digital Marketing & Social Media Specialist with 6+ years of experience developing content strategies, managing social media channels, executing influencer collaborations, and growing brand communities across Southeast Asia. I love turning ideas into engaging campaigns that resonate with audiences and drive measurable results. I'm skilled at creating engaging visual content, short-form videos, and storytelling-driven campaigns for beauty, lifestyle, and consumer brands. I combine creative content development with data-driven optimization to increase engagement, brand awareness, and customer loyalty across Instagram, TikTok, and e-commerce platforms.…I am a creative and results-driven Digital Marketing & Social Media Specialist with 6+ years of experience developing content strategies, managing social media channels, executing influencer collaborations, and growing brand communities across Southeast Asia. I love turning ideas into engaging campaigns that resonate with audiences and drive measurable results. I'm skilled at creating engaging visual content, short-form videos, and storytelling-driven campaigns for beauty, lifestyle, and consumer brands. I combine creative content development with data-driven optimization to increase engagement, brand awareness, and customer loyalty across Instagram, TikTok, and e-commerce platforms.

Shune Lei Nay Chi

Content Creator, Social Media Manager, Content Strategist, +6

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I am a creative and results-driven Digital Marketing & Social Media Specialist with 6+ years of experience developing content strategies, managing social media channels, executing influencer collaborations, and growing brand communities across Southeast Asia. I love turning ideas into engaging campaigns that resonate with audiences and drive measurable results. I'm skilled at creating engaging visual content, short-form videos, and storytelling-driven campaigns for beauty, lifestyle, and consumer brands. I combine creative content development with data-driven optimization to increase engagement, brand awareness, and customer loyalty across Instagram, TikTok, and e-commerce platforms.…I am a creative and results-driven Digital Marketing & Social Media Specialist with 6+ years of experience developing content strategies, managing social media channels, executing influencer collaborations, and growing brand communities across Southeast Asia. I love turning ideas into engaging campaigns that resonate with audiences and drive measurable results. I'm skilled at creating engaging visual content, short-form videos, and storytelling-driven campaigns for beauty, lifestyle, and consumer brands. I combine creative content development with data-driven optimization to increase engagement, brand awareness, and customer loyalty across Instagram, TikTok, and e-commerce platforms.

Available to hire

I am a creative and results-driven Digital Marketing & Social Media Specialist with 6+ years of experience developing content strategies, managing social media channels, executing influencer collaborations, and growing brand communities across Southeast Asia. I love turning ideas into engaging campaigns that resonate with audiences and drive measurable results.

I’m skilled at creating engaging visual content, short-form videos, and storytelling-driven campaigns for beauty, lifestyle, and consumer brands. I combine creative content development with data-driven optimization to increase engagement, brand awareness, and customer loyalty across Instagram, TikTok, and e-commerce platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Burmese

Fluent

Work Experience

Senior Social Media Marketing Specialist at The Mix Co., Ltd (The Mix By Su & The Mix Essential)

January 1, 2023 - February 1, 2026

Developed and executed monthly digital marketing strategies and integrated campaign plans across Facebook, Instagram, TikTok, Shopify, and Lazada to increase brand awareness, customer engagement, and sales performance. Managed and optimized content calendars, social media campaigns, short-form videos, and bilingual content (English & Burmese), ensuring consistent brand messaging across multiple digital channels. Coordinated with designers, content creators, influencers, photographers, and external partners to deliver high-quality marketing campaigns and timely content execution. Planned, launched, and optimized Meta Ads and TikTok Ads campaigns, monitoring KPIs including Reach, Engagement Rate, CTR, Conversion Rate, ROAS, and Customer Acquisition Cost to maximize campaign performance. Analyzed campaign performance, audience insights, and competitor activities to identify growth opportunities and provide data-driven recommendations for continuous marketing improvement. Managed e-commerc

Freelance Digital Marketing Consultant at Self-Employed - Thailand & Myanmar

December 1, 2019 - Present

Developed and executed digital marketing strategies for SMEs, personal brands, beauty businesses, and F&B companies across Thailand and Myanmar. Managed Meta Ads campaigns focused on lead generation, customer acquisition, engagement growth, and sales performance. Produced UGC-style short-form videos, product photography, and social media content for paid and organic marketing campaigns. Supported clients with content strategy, campaign planning, audience targeting, performance optimization, and marketing consultations. Managed end-to-end social media marketing activities for 7–10 clients across industries including beauty, food & beverage, and personal branding. Analyzed campaign results and provided actionable recommendations to improve marketing effectiveness and ROI.

Digital Marketing Executive at Next Innovation — Japan Web & Media Company

January 1, 2021 - December 1, 2022

Managed content calendars across Facebook, Instagram, LinkedIn, Pinterest, and website platforms to ensure consistent multi-channel publishing. Created and optimized SEO-friendly content for social media and websites to improve organic visibility and audience engagement. Executed paid social campaigns and influencer partnerships to support lead generation and conversion objectives. Monitored campaign performance metrics and prepared analytical reports to drive ongoing content and marketing strategy improvements. Repurposed content across multiple digital channels to maximize reach, engagement, and operational efficiency.

Digital Marketing Assistant at Aung Myay Saytanar Real Estate Co., Ltd

March 1, 2020 - December 1, 2021

Executed and optimized Meta Ads campaigns to increase brand awareness and generate qualified leads. Designed social media visuals and managed digital advertising content that achieved strong engagement and audience reach. Tracked campaign performance metrics and prepared reports to optimize marketing effectiveness. Conducted market research and audience analysis to improve targeting strategies and lead generation efforts.

Media & Youth Outreach Member at UNICEF Myanmar — U-Report Media Group

January 1, 2018 - January 1, 2021

Created social media content, articles, and video campaigns focused on youth empowerment, education, and social awareness. Represented the media team at national events, including World Children's Day. Facilitated training sessions and outreach programs for youth communities across Myanmar. Supported awareness campaigns through digital content creation and community engagement initiatives.