Shune Lei Nay Chi

Developed and executed monthly digital marketing strategies and integrated campaign plans across Facebook, Instagram, TikTok, Shopify, and Lazada to increase brand awareness, customer engagement, and sales performance. Managed and optimized content calendars, social media campaigns, short-form videos, and bilingual content (English & Burmese), ensuring consistent brand messaging across multiple digital channels. Coordinated with designers, content creators, influencers, photographers, and external partners to deliver high-quality marketing campaigns and timely content execution. Planned, launched, and optimized Meta Ads and TikTok Ads campaigns, monitoring KPIs including Reach, Engagement Rate, CTR, Conversion Rate, ROAS, and Customer Acquisition Cost to maximize campaign performance. Analyzed campaign performance, audience insights, and competitor activities to identify growth opportunities and provide data-driven recommendations for continuous marketing improvement. Managed e-commerc

Managed content calendars across Facebook, Instagram, LinkedIn, Pinterest, and website platforms to ensure consistent multi-channel publishing. Created and optimized SEO-friendly content for social media and websites to improve organic visibility and audience engagement. Executed paid social campaigns and influencer partnerships to support lead generation and conversion objectives. Monitored campaign performance metrics and prepared analytical reports to drive ongoing content and marketing strategy improvements. Repurposed content across multiple digital channels to maximize reach, engagement, and operational efficiency.

Executed and optimized Meta Ads campaigns to increase brand awareness and generate qualified leads. Designed social media visuals and managed digital advertising content that achieved strong engagement and audience reach. Tracked campaign performance metrics and prepared reports to optimize marketing effectiveness. Conducted market research and audience analysis to improve targeting strategies and lead generation efforts.