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Hi there! I'm Shuting Hsu, a Taiwan-born, Shanghai-based events and marketing professional with 5+ years of experience delivering cross-border campaigns across Asia, Europe, and the Middle East. I thrive in fast-paced environments, planning and executing about 10+ events annually while collaborating with multi-disciplinary teams to craft engaging brand experiences that resonate across markets. I'm known for strong project management, cross-cultural coordination, and turning creative concepts into tangible results. I love building partnerships, optimizing campaigns with data, and helping brands grow through international, people-centered marketing initiatives.…Hi there! I'm Shuting Hsu, a Taiwan-born, Shanghai-based events and marketing professional with 5+ years of experience delivering cross-border campaigns across Asia, Europe, and the Middle East. I thrive in fast-paced environments, planning and executing about 10+ events annually while collaborating with multi-disciplinary teams to craft engaging brand experiences that resonate across markets. I'm known for strong project management, cross-cultural coordination, and turning creative concepts into tangible results. I love building partnerships, optimizing campaigns with data, and helping brands grow through international, people-centered marketing initiatives.

Shuting Hsu

Project Manager, Marketing Strategist, Brand Strategist, +7

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Hi there! I'm Shuting Hsu, a Taiwan-born, Shanghai-based events and marketing professional with 5+ years of experience delivering cross-border campaigns across Asia, Europe, and the Middle East. I thrive in fast-paced environments, planning and executing about 10+ events annually while collaborating with multi-disciplinary teams to craft engaging brand experiences that resonate across markets. I'm known for strong project management, cross-cultural coordination, and turning creative concepts into tangible results. I love building partnerships, optimizing campaigns with data, and helping brands grow through international, people-centered marketing initiatives.…Hi there! I'm Shuting Hsu, a Taiwan-born, Shanghai-based events and marketing professional with 5+ years of experience delivering cross-border campaigns across Asia, Europe, and the Middle East. I thrive in fast-paced environments, planning and executing about 10+ events annually while collaborating with multi-disciplinary teams to craft engaging brand experiences that resonate across markets. I'm known for strong project management, cross-cultural coordination, and turning creative concepts into tangible results. I love building partnerships, optimizing campaigns with data, and helping brands grow through international, people-centered marketing initiatives.

Available to hire

Hi there! I’m Shuting Hsu, a Taiwan-born, Shanghai-based events and marketing professional with 5+ years of experience delivering cross-border campaigns across Asia, Europe, and the Middle East. I thrive in fast-paced environments, planning and executing about 10+ events annually while collaborating with multi-disciplinary teams to craft engaging brand experiences that resonate across markets.

I’m known for strong project management, cross-cultural coordination, and turning creative concepts into tangible results. I love building partnerships, optimizing campaigns with data, and helping brands grow through international, people-centered marketing initiatives.

Skills

Branding

Email Marketing

Poster

Language

English

Fluent

Korean

Intermediate

Chinese

Fluent

Work Experience

Global Event Project Manager at Bureau Betak

March 1, 2024 - Present

Global Assistant Marketing Manager at W Korea

March 1, 2025 - September 30, 2025

● Developed and pitched customized marketing proposals for clients across Saudi Arabia, UK, Singapore, Korea, and India, aligning strategies with regional trends and cultural insights. ● Led end-to-end influencer collaborations, from talent sourcing to contract negotiation.. ● Planned and optimized content calendars for global campaigns, ensuring localized messaging on Linkedin, Instagram. ● Negotiated, sourced and managed strategic sponsorships with global brands, driving revenue growth and amplifying market reach through tailored cross-border campaigns

Assistant General Manager at BAO Marylebone

June 1, 2021 - April 30, 2024

● Assisting and leading a team of 20+ members to achieve operational goal and exceptional customer experience ● Analysing the historical sales data, then implementing labour cost control and improving scheduling practices ● Leading monthly beverage inventory counting and using spreadsheets to maintain adequate inventory level to meet the GP target 78-80% ● Developing and executing local marketing activities to boost the sales ● Managing job recruiting, hiring and training process ● Analysing guest feedback through Sevenrooms and Google and provide the recommendations ● Daily and weekly reporting to the operation team ● Creating engaging contents to increase the workplace interaction

Event Assistant Project Manager at 7sensevents

January 1, 2020 - April 30, 2021

● Coordinated the delivery of successful events including fashion show, pop up, exhibition, gala dinner and VIP events. ● Worked closely with team and stakeholders to develop and deliver comprehensive event plans and budget by using powerpoint and excel ● Created quotations for events in line with budget for clients ● Mastered contact negotiations with vendor for bringing events to completion under budget ● Conducted risk assessment and share with the team to reduce or minimise the impacts ● Strong problem solving and project management skill kept planning on track and completed before deadline ● Ability to stay focused on quality and results.

Event Project Executive at APAX

July 1, 2019 - December 31, 2019

● Fulfilled contractual obligations, including communication, vendor coordination and schedule creation ● Conducted site research and made recommendations on meeting and event locations. ● Oversee procurement purchasing and client service needs with regard to catering, audiovisual, security and rental needs for the event ● Accurately calculated and processed expenses during and after the event

Global Event Project Manager (Freelance) at BetaK

March 1, 2024 - Present

Developed and pitched customized marketing proposals for clients across Saudi Arabia, UK, Singapore, Korea, and India, aligning strategies with regional trends and cultural insights. Led end-to-end influencer collaborations, from talent sourcing to contract negotiation. Planned and optimized content calendars for global campaigns, ensuring locally resonant messaging on LinkedIn and Instagram. Negotiated, sourced, and managed sponsorships with global brands, driving revenue growth and extending market reach through tailored cross-border campaigns.

Global Assistant Marketing Manager at W Korea

September 1, 2025 - October 27, 2025

Developed and pitched customized marketing proposals for clients across Saudi Arabia, UK, Singapore, Korea, and India, aligning strategies with regional trends and cultural insights. Led end-to-end influencer collaborations, from talent sourcing to contract negotiation. Planned and optimized content calendars for global campaigns, ensuring localized messaging on LinkedIn and Instagram. Negotiated, sourced, and managed sponsorships with global brands, driving revenue growth and expanding market reach through tailored cross-border campaigns.

Assistant General Manager at BAO Marylebone

March 1, 2024 - October 27, 2025

Assisted and led a team of 20+ members to achieve operational goals and exceptional customer experience. Analyzed historical sales data; implemented labor cost control and improved scheduling practices. Led monthly beverage inventory counting with spreadsheets to maintain adequate stock and meet gross profit targets. Developed and executed local marketing activities to boost sales. Managed recruitment, hiring, and training processes. Analyzed guest feedback via Seven Rooms and Google, providing actionable recommendations. Reported daily and weekly results to the operations team. Created engaging content to enhance workplace interaction and events.

Event Project Executive at APAX

December 31, 2019 - October 27, 2025

Fulfilled contractual obligations including client communications, vendor coordination, and schedule creation. Conducted site research and provided recommendations on event locations. Oversaw procurement purchases and client service needs for catering, audiovisual, security, and rentals. Accurately calculated and processed expenses during and after events.

Event Assistant Project Manager

April 30, 2021 - October 27, 2025

Coordinated the delivery of successful events including fashion shows, pop-ups, exhibitions, gala dinners, and VIP events. Worked closely with teams and stakeholders to develop and deliver comprehensive event plans and budgets. Created event quotes aligned with budgets. Negotiated with vendors and managed risk assessments to minimize issues. Demonstrated strong problem-solving and project-management skills, keeping plans on track and focused on quality and results.