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I’m Sia - Berlin-based Brand Designer and Art Director with 9 years of experience in building visual identities, packaging, and brand systems. My strength lies in creating designs that are not only visually striking but also strategically grounded. I’ve led projects from concept to final execution for international brands. I combine a strong sense of aesthetics with a clear understanding of business goals — crafting brands that stand out, connect emotionally, and last.…I’m Sia - Berlin-based Brand Designer and Art Director with 9 years of experience in building visual identities, packaging, and brand systems. My strength lies in creating designs that are not only visually striking but also strategically grounded. I’ve led projects from concept to final execution for international brands. I combine a strong sense of aesthetics with a clear understanding of business goals — crafting brands that stand out, connect emotionally, and last.

Anastasiia Toropova

Art Director, Graphic Designer, Brand Designer, +2

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I’m Sia - Berlin-based Brand Designer and Art Director with 9 years of experience in building visual identities, packaging, and brand systems. My strength lies in creating designs that are not only visually striking but also strategically grounded. I’ve led projects from concept to final execution for international brands. I combine a strong sense of aesthetics with a clear understanding of business goals — crafting brands that stand out, connect emotionally, and last.…I’m Sia - Berlin-based Brand Designer and Art Director with 9 years of experience in building visual identities, packaging, and brand systems. My strength lies in creating designs that are not only visually striking but also strategically grounded. I’ve led projects from concept to final execution for international brands. I combine a strong sense of aesthetics with a clear understanding of business goals — crafting brands that stand out, connect emotionally, and last.

Available to hire

I’m Sia - Berlin-based Brand Designer and Art Director with 9 years of experience in building visual identities, packaging, and brand systems. My strength lies in creating designs that are not only visually striking but also strategically grounded. I’ve led projects from concept to final execution for international brands. I combine a strong sense of aesthetics with a clear understanding of business goals — crafting brands that stand out, connect emotionally, and last.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Ukrainian

Fluent

German

Advanced

Work Experience

Art-Director & Brand Graphic Designer at FREELANCE

January 1, 2023 - Present

Creating Images. Developed the full brand concept and identity for BeerʼliN, designed packaging for Tubble Amsterdam’s bath bomb line, and created packaging concepts for Splat’s shampoo line, combining strategic thinking with strong visual storytelling.

Junior Art-Director at WIN

June 1, 2022 - January 31, 2023

Designed packaging and product line visuals for leading European brands including Balea, Penny, Tetesept, and Warsteiner, ensuring consistency within each brand's visual identity while developing new product lines.

Art-Director & Graphic Designer at Yasno Agency

September 1, 2021 - February 24, 2022

Led creative direction for Galichina, overseeing packaging redesign and advertising campaigns. Developed packaging concept for a Cypriot beer brand, crafting a distinctive visual identity.

Junior Art-Director & Graphic Designer at MullenLowe Group

March 1, 2020 - August 31, 2021

Led creative development for advertising campaigns for national brands like Kyivstar and PUMB Bank, contributing to concept creation and visual storytelling.