Anastasiia Toropova
I’m Sia - Berlin-based Brand Designer and Art Director with 9 years of experience in building visual identities, packaging, and brand systems.
About
I’m Sia - Berlin-based Brand Designer and Art Director with 9 years of experience in building visual identities, packaging, and brand systems. My strength lies in creating designs that are not only visually striking but also strategically grounded. I’ve led projects from concept to final execution for international brands. I combine a strong sense of aesthetics with a clear understanding of business goals — crafting brands that stand out, connect emotionally, and last.
- 6 years' experience
- Joined April 2026
Languages
- EnglishAdvanced
- UkrainianFluent
- GermanAdvanced
Industry experience
- Media & Entertainment
- Consumer Goods
- Professional Services
Work experience· 4 roles
Creating Images. Developed the full brand concept and identity for BeerʼliN, designed packaging for Tubble Amsterdam’s bath bomb line, and created packaging concepts for Splat’s shampoo line, combining strategic thinking with strong visual storytelling.
Designed packaging and product line visuals for leading European brands including Balea, Penny, Tetesept, and Warsteiner, ensuring consistency within each brand's visual identity while developing new product lines.
Led creative direction for Galichina, overseeing packaging redesign and advertising campaigns. Developed packaging concept for a Cypriot beer brand, crafting a distinctive visual identity.
Education
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