Digital marketing and content strategist with experience researching, writing, producing and optimising content across technology, property, hospitality, retail and non-profits. Both shoot content with my professional shooting kit and edit all content along with creating the creative direction for the content. Skilled in SEO-led content strategy, website copy, educational resources, landing pages and multi-platform campaigns to improve engagement, organic visibility and lead generation. Comfortable translating complex ideas into clear, accessible content while working independently across fast-paced projects. Hands-on with paid media and performance optimisation (Meta/Google), creative direction, reporting and full-funnel campaign building, from content to ads to conversion.

Sibéal Duggan

Digital marketing and content strategist with experience researching, writing, producing and optimising content across technology, property, hospitality, retail and non-profits. Both shoot content with my professional shooting kit and edit all content along with creating the creative direction for the content. Skilled in SEO-led content strategy, website copy, educational resources, landing pages and multi-platform campaigns to improve engagement, organic visibility and lead generation. Comfortable translating complex ideas into clear, accessible content while working independently across fast-paced projects. Hands-on with paid media and performance optimisation (Meta/Google), creative direction, reporting and full-funnel campaign building, from content to ads to conversion.

Available to hire

Digital marketing and content strategist with experience researching, writing, producing and optimising content across technology, property, hospitality, retail and non-profits. Both shoot content with my professional shooting kit and edit all content along with creating the creative direction for the content. Skilled in SEO-led content strategy, website copy, educational resources, landing pages and multi-platform campaigns to improve engagement, organic visibility and lead generation.

Comfortable translating complex ideas into clear, accessible content while working independently across fast-paced projects. Hands-on with paid media and performance optimisation (Meta/Google), creative direction, reporting and full-funnel campaign building, from content to ads to conversion.

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Experience Level

Expert
Expert
Expert
Intermediate

Work Experience

Freelance Digital Strategist & Content Creator
January 1, 2021 - Present
Partnered with businesses across technology, hospitality, property, retail and non-profit sectors to develop digital marketing strategies. Produced SEO-focused content, improved website performance and grew online visibility. Led end-to-end website redesign and digital rebranding, rewriting website copy to improve clarity, accessibility and user experience. Developed SEO strategy, keyword targeting and website structure, improving navigation and creating a consistent brand identity across the site. Supported digital campaigns through content strategy and paid advertising, producing landing page and website content designed to drive conversions.

Education

MSc Marketing Practice at University of Galway
January 1, 2019 - January 1, 2022

Qualifications

Bachelor of Science, Marketing
January 1, 2022 - January 1, 2023

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Real Estate & Construction, Retail, Software & Internet, Travel & Hospitality, Professional Services, Other