Available to hire
Hi, I’m Sibel Omerali. I’m a results-driven Events Manager with 6+ years of experience leading end-to-end event planning and execution in the FMCG sector. I’ve managed €2M+ budgets and delivered 100+ offline projects, including music festivals, experiential activations, brand experiences, and large-scale road shows.
I excel at cross-functional collaboration, vendor negotiation, and stakeholder management, building strong, trusted relationships with key partners and sponsors. I thrive in high-pressure environments and am passionate about turning creative concepts into on-brand, on-time events that drive engagement and business results.
Experience Level
Language
Romanian, Moldavian, Moldovan
Fluent
English
Fluent
Spanish; Castilian
Beginner
Work Experience
Events Manager at The Coca-Cola Company
May 1, 2023 - December 1, 2025Led end-to-end strategic planning and seamless execution of 100 offline projects in Coca-Cola’s portfolio: 8 music festivals (for Coca-Cola), small urban events (for Sprite), experiential brand activations (for Fanta – Haunted House in 2023 and 2024), Running & Sports competitions (for Dornа – local water brand), Schweppes social parties, Coca-Cola-owned & internal events & EU/RO 2024 campaign in Romania. Negotiated contracts for Coca-Cola at the biggest 3 music festivals in Romania and major events contracts with media and partners. Optimized budget allocation and financial performance across €2M+ event marketing investments.
Account Manager at Highlite Agency – Bucharest
June 1, 2022 - April 1, 2023Delivered comprehensive client relationship management across integrated marketing campaigns: point-of-sale activations, events & full-year experiential marketing campaigns. Maintained accurate financial records to drive profit for the agency. Collaborated with vendors and field teams to monitor project implementation in a high-pressure event environment. Key achievements included building strategic stakeholder relationships with high-value clients such as Pernod Ricard’s portfolio, Romanian Commercial Bank, and Global Logic, serving as primary account liaison and trusted advisor. Developed and produced on-site activation materials and budgets. Managed the end-to-end delivery of complex projects from brief to on-site execution.
Marketing Lead at SOLO – Bucharest
August 1, 2021 - July 1, 2022Led go-to-market campaigns across press, digital advertising and community engagement. Built and managed content for press releases, social media, and marketing assets.
Directed offline and online brand activation across multiple platforms and forged partnerships to maximize reach and impact.
Marketing Specialist at Coca-Cola Hellenic – Bucharest
November 1, 2017 - August 1, 2021Started as an Intern and progressed to Events & Trade Marketing Coordinator. Managed go-to-market activations, event materials, budgets, and cross-functional coordination with agencies and field teams to ensure successful on-site delivery of campaigns.
Education
Master’s degree in Entrepreneurship at Faculty of Entrepreneurship, Business Engineering and Management – Bucharest
June 1, 2019 - February 10, 2026Bachelor’s degree in Finance & Banking at Bucharest University of Economic Studies – Bucharest
June 1, 2016 - February 10, 2026Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Professional Services, Other
Experience Level
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