IE

Ivan Efimov

Available to hire

I’m Ivan Efimov, a product designer based in Limassol with a hands-on background across fintech, blockchain, startups, and non-profit platforms.

About

I’m Ivan Efimov, a product designer based in Limassol with a hands-on background across fintech, blockchain, startups, and non-profit platforms. I focus on web and mobile interfaces that do their job quietly and reliably, and I enjoy building design systems that help teams move faster without losing consistency.

Lately, I’ve been working as a sole designer end-to-end—from 0-to-1 research and UI design through developer handoff—taking an MVP donation product into an ecosystem of four products under one unified design system. I also integrate AI into my workflow to speed up research, ideation, and prototyping, so I can spend more time on the details that make products feel clear, trustworthy, and easy to use.

  • 13 years' experience
  • Joined September 2026

Industry experience

  • Financial Services
  • Software & Internet
  • Gaming
  • Non-Profit Organization
  • Media & Entertainment
  • Other

Work experience· 12 roles

Product Designer · Benefi GlobalApr 2024 – Present · 2 yrs 8 mos

Sole designer at an early-stage startup, owning end-to-end UX/UI design for a donation platform from 0-to-1. Designed and shipped a mobile app and web donation collection experience: research, wireframes, UI, and developer handoff. Built a unified design system that now powers four separate products, ensuring consistency and scalability. Integrated AI-assisted tools for illustration generation and design support to reduce production time and external dependencies, taking the product from a single MVP to an ecosystem of projects.

Senior Product Designer · PulsupJul 2023 – May 2024 · 11 mos

Designed an internal white-label B2B payment platform for gambling-industry clients. Created a rebrandable transaction-processing tool for business customers to manage payments across their own branded instances, with attention to compliance, security, and UX. Partnered with engineering to translate complex payment logic (transaction states, processing flows, multi-currency support) into clear interfaces. Designed and maintained UI components for transaction dashboards and merchant-facing back-office tools.

Product Designer · HaikuNov 2021 – Jul 2023 · 1 yr 9 mos

Generated ideas to improve product UX and translated user scenarios into interactive prototypes and high-load interface designs. Developed and maintained design systems. Reviewed and supported the integration of new interface components to ensure consistency and quality.

Art Director (RB) · BR LabSep 2020 – Sep 2021 · 1 yr 1 mo
Art Director (RB) · BR Lab (RB)Sep 2020 – Sep 2021 · 1 yr 1 mo
Art Director · BR Lab (RB)Sep 2020 – Sep 2021 · 1 yr 1 mo
Lead Product Designer · Soft2BetFeb 2020 – Sep 2020 · 8 mos
Senior Product Designer · 404 GroupJun 2018 – Dec 2019 · 1 yr 7 mos

Education

Bachelor's degree, Graphic Design · European Institute of Design Experts (EIE) - Smolny RAO2006 – 2012

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