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I’m Ivan Efimov, a product designer based in Limassol with a hands-on background across fintech, blockchain, startups, and non-profit platforms. I focus on web and mobile interfaces that do their job quietly and reliably, and I enjoy building design systems that help teams move faster without losing consistency. Lately, I’ve been working as a sole designer end-to-end—from 0-to-1 research and UI design through developer handoff—taking an MVP donation product into an ecosystem of four products under one unified design system. I also integrate AI into my workflow to speed up research, ideation, and prototyping, so I can spend more time on the details that make products feel clear, trustworthy, and easy to use.…I’m Ivan Efimov, a product designer based in Limassol with a hands-on background across fintech, blockchain, startups, and non-profit platforms. I focus on web and mobile interfaces that do their job quietly and reliably, and I enjoy building design systems that help teams move faster without losing consistency. Lately, I’ve been working as a sole designer end-to-end—from 0-to-1 research and UI design through developer handoff—taking an MVP donation product into an ecosystem of four products under one unified design system. I also integrate AI into my workflow to speed up research, ideation, and prototyping, so I can spend more time on the details that make products feel clear, trustworthy, and easy to use.

Ivan Efimov

UI Designer, UX Designer, Product Designer, +4

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I’m Ivan Efimov, a product designer based in Limassol with a hands-on background across fintech, blockchain, startups, and non-profit platforms. I focus on web and mobile interfaces that do their job quietly and reliably, and I enjoy building design systems that help teams move faster without losing consistency. Lately, I’ve been working as a sole designer end-to-end—from 0-to-1 research and UI design through developer handoff—taking an MVP donation product into an ecosystem of four products under one unified design system. I also integrate AI into my workflow to speed up research, ideation, and prototyping, so I can spend more time on the details that make products feel clear, trustworthy, and easy to use.…I’m Ivan Efimov, a product designer based in Limassol with a hands-on background across fintech, blockchain, startups, and non-profit platforms. I focus on web and mobile interfaces that do their job quietly and reliably, and I enjoy building design systems that help teams move faster without losing consistency. Lately, I’ve been working as a sole designer end-to-end—from 0-to-1 research and UI design through developer handoff—taking an MVP donation product into an ecosystem of four products under one unified design system. I also integrate AI into my workflow to speed up research, ideation, and prototyping, so I can spend more time on the details that make products feel clear, trustworthy, and easy to use.

Available to hire

I’m Ivan Efimov, a product designer based in Limassol with a hands-on background across fintech, blockchain, startups, and non-profit platforms. I focus on web and mobile interfaces that do their job quietly and reliably, and I enjoy building design systems that help teams move faster without losing consistency.

Lately, I’ve been working as a sole designer end-to-end—from 0-to-1 research and UI design through developer handoff—taking an MVP donation product into an ecosystem of four products under one unified design system. I also integrate AI into my workflow to speed up research, ideation, and prototyping, so I can spend more time on the details that make products feel clear, trustworthy, and easy to use.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Product Designer at Benefi Global

April 1, 2024 - Present

Sole designer at an early-stage startup, owning end-to-end UX/UI design for a donation platform from 0-to-1. Designed and shipped a mobile app and web donation collection experience: research, wireframes, UI, and developer handoff. Built a unified design system that now powers four separate products, ensuring consistency and scalability. Integrated AI-assisted tools for illustration generation and design support to reduce production time and external dependencies, taking the product from a single MVP to an ecosystem of projects.

Senior Product Designer at Pulsup

July 1, 2023 - May 31, 2024

Designed an internal white-label B2B payment platform for gambling-industry clients. Created a rebrandable transaction-processing tool for business customers to manage payments across their own branded instances, with attention to compliance, security, and UX. Partnered with engineering to translate complex payment logic (transaction states, processing flows, multi-currency support) into clear interfaces. Designed and maintained UI components for transaction dashboards and merchant-facing back-office tools.

Product Designer at Haiku

November 1, 2021 - July 31, 2023

Generated ideas to improve product UX and translated user scenarios into interactive prototypes and high-load interface designs. Developed and maintained design systems. Reviewed and supported the integration of new interface components to ensure consistency and quality.

Art Director (RB) at BR Lab

September 1, 2020 - September 1, 2021

Invited to improve internal design processes and build a new design system for a large sports-projects holding company, improving product quality and reducing time-to-ship for new features. Built design team processes and aligned them with other departments. Defined design language for multiple flagship products. Developed component library and system architecture, formed and distributed tasks, and oversaw execution end to end. Mentored and grew a team of three designers.

Art Director (RB) at BR Lab (RB)

September 1, 2020 - September 1, 2021

Improved internal design processes and built a new design system for a sports-projects holding, raising product quality and reducing time-to-ship for new features. Built processes within the design team and coordinated integration with other departments. Defined design language for multiple flagship products, developed a component library/system architecture, and formed task execution plans. Mentored and grew a team of three designers.

Art Director at BR Lab (RB)

September 1, 2020 - September 1, 2021

Invited by a large sports-projects holding to improve internal design processes and build a new design system, improving product quality and reducing time-to-ship for new features. Built team processes and facilitated integration with other departments. Defined the design language for multiple flagship products, developed a component library and system architecture, and organized tasks and execution end to end. Mentored and grew a team of three designers.

Lead Product Designer at Soft2Bet

February 1, 2020 - September 30, 2020

Led product design within the company's Innovation Department, generating UX improvements, user scenarios, and prototypes. Developed high-load interface components and built internal web standards and pattern libraries. Reviewed and managed integration of new interface components to maintain quality and consistency.

Senior Product Designer at 404 Group

June 1, 2018 - December 1, 2019

Built and maintained a design system from scratch and used it to drive a full-scale redesign of the main product, reducing new feature development time by 20%. Designed information architecture and interactive prototypes for a high-load web application. Led a homepage redesign that increased conversion by 30% and a deposit-page redesign that added a further 15%. Conducted design reviews and initiated ongoing improvements to the design process.

Lead UI Designer at Wings DAO

April 1, 2017 - May 31, 2018

Joined an international blockchain crowdfunding platform and led a team of four (UI designers and illustrators). Set objectives and distributed workload across the team. Developed interactive prototypes, brand guidelines, and a UI kit. Designed platform interactions and UI for web and mobile, coordinating design/UX input across teams and reviewing implementation.

UI/UX Product Designer at PetrogradWeb

September 1, 2016 - April 30, 2017

Designed web solutions for agency clients, including Megaphone. Led the studio’s own corporate website redesign from scratch, which won the TAGLINE 2017 award for Best Design Agency.

Art Director at Skipo Develop

August 1, 2015 - August 1, 2016

Established internal design processes and led design direction for a team of two designers. Improved average product quality across client engagements by forming and distributing tasks and overseeing end-to-end execution.

Lead Web Designer at Avego+

April 1, 2013 - July 1, 2015

Designed websites, identity systems, and interfaces across multiple client projects.