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I am a creative marketing professional with 3+ years driving brand engagement through strategic design. I specialize in visual storytelling, content strategy, and cross-functional collaboration to bring ideas to life across digital and print channels. I am currently pursuing an MFA in Graphic Design & Visual Experience at SCAD, after earning a B.A. in Fashion & Apparel Design from Xi'an Academy of Fine Arts. My work blends typography, illustration, and brand systems to craft memorable experiences for diverse audiences.…I am a creative marketing professional with 3+ years driving brand engagement through strategic design. I specialize in visual storytelling, content strategy, and cross-functional collaboration to bring ideas to life across digital and print channels. I am currently pursuing an MFA in Graphic Design & Visual Experience at SCAD, after earning a B.A. in Fashion & Apparel Design from Xi'an Academy of Fine Arts. My work blends typography, illustration, and brand systems to craft memorable experiences for diverse audiences.

Sichen Xin

Brand Designer, Illustrator, Book Cover Designer, +4

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I am a creative marketing professional with 3+ years driving brand engagement through strategic design. I specialize in visual storytelling, content strategy, and cross-functional collaboration to bring ideas to life across digital and print channels. I am currently pursuing an MFA in Graphic Design & Visual Experience at SCAD, after earning a B.A. in Fashion & Apparel Design from Xi'an Academy of Fine Arts. My work blends typography, illustration, and brand systems to craft memorable experiences for diverse audiences.…I am a creative marketing professional with 3+ years driving brand engagement through strategic design. I specialize in visual storytelling, content strategy, and cross-functional collaboration to bring ideas to life across digital and print channels. I am currently pursuing an MFA in Graphic Design & Visual Experience at SCAD, after earning a B.A. in Fashion & Apparel Design from Xi'an Academy of Fine Arts. My work blends typography, illustration, and brand systems to craft memorable experiences for diverse audiences.

Available to hire

I am a creative marketing professional with 3+ years driving brand engagement through strategic design. I specialize in visual storytelling, content strategy, and cross-functional collaboration to bring ideas to life across digital and print channels.

I am currently pursuing an MFA in Graphic Design & Visual Experience at SCAD, after earning a B.A. in Fashion & Apparel Design from Xi’an Academy of Fine Arts. My work blends typography, illustration, and brand systems to craft memorable experiences for diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Chinese

Fluent

Work Experience

Creative Marketing Specialist at Electracast Media

June 1, 2025 - September 1, 2025

Performing Creative Advertising tasks such as Graphic Design, Logo Design and Illustration. Also responsible for social media posts. Developed multi-channel campaigns achieving 45% increase in social media engagement and 30% audience growth.

Documentation Manager & Designer at SCADserve x Sweet Auburn

May 1, 2025 - March 1, 2025

Managed comprehensive digital asset library and documentation for community revitalization initiative. Designed wayfinding and ideation systems enhancing stakeholder communication. Organized meeting outputs and visual data archives for cross-functional team.

Communications Designer at Christian Church Atlanta

September 1, 2024 - Present

Redesigned website achieving 60% engagement improvement and 40% increase in event registrations. Created promotional materials, including posters, illustrations, business cards, and various design projects to enhance community engagement.

Production Assistant at SCAD Production Room

September 1, 2024 - November 1, 2025

Provide technical production support to 100+ students monthly including cutting, bookbinding, and material preparation. Ensure quality control for print and fabrication projects. Train students on equipment operation and production best practices.

Lead Brand Designer at Xi'an Lexue Music Culture

March 1, 2022 - January 1, 2023

Developed a cohesive brand visual system and led visual-driven event planning for Lexue Music Culture, aligning brand identity with audience engagement goals. Created campaign assets and event experiences that supported brand awareness and contributed to the acquisition of new students and participants.

Visual Creative Team Leader at SCADpro x Twilio

May 1, 2025 - March 1, 2025

Led team of designers developing brand visual systems for enterprise client. Produced UI library with 100+ elements, reducing development time by 35%. Presented strategic recommendations to stakeholders.