Hi, I'm Ishaq ZRD, also known as Chocky, a creative marketing and advertising leader with almost 20 years of experience in advertising, branding, and marketing. I specialize in integrated campaigns across TVC, digital, and print, and I lead cross-functional teams to deliver award-winning work.\n\nI thrive on turning ideas into strategic campaigns that connect brands with people, from ideation to production, and I enjoy mentoring teams to push creative boundaries.

ISHAQ ZRD

Hi, I'm Ishaq ZRD, also known as Chocky, a creative marketing and advertising leader with almost 20 years of experience in advertising, branding, and marketing. I specialize in integrated campaigns across TVC, digital, and print, and I lead cross-functional teams to deliver award-winning work.\n\nI thrive on turning ideas into strategic campaigns that connect brands with people, from ideation to production, and I enjoy mentoring teams to push creative boundaries.

Available to hire

Hi, I’m Ishaq ZRD, also known as Chocky, a creative marketing and advertising leader with almost 20 years of experience in advertising, branding, and marketing. I specialize in integrated campaigns across TVC, digital, and print, and I lead cross-functional teams to deliver award-winning work.\n\nI thrive on turning ideas into strategic campaigns that connect brands with people, from ideation to production, and I enjoy mentoring teams to push creative boundaries.

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Work Experience

Senior Officer, Deposit & Wholesale Banking Campaign Management at Bank Syariah Indonesia
January 1, 2019 - Present
Led marketing campaign strategy and content for nationwide marketing communications across deposit and wholesale banking.
Head of Creative & Content at rumah123.com
January 1, 2018 - January 1, 2019
Directed campaigns, managed content teams, and led brand communication for rumah123.com.
Creative Group Head at Dentsu Main Ad
January 1, 2014 - January 1, 2018
Managed creative teams and developed major FMCG and telco campaigns.
Creative Group Head at Dentsu Indonesia
January 1, 2012 - January 1, 2014
Led integrated campaigns for top Indonesian brands.
Senior Art Director at Cipta! Ad / The Drawing Squad
January 1, 2007 - January 1, 2011
Developed 360° creative concepts and supervised production.
Art Director/Designer at Various Agencies
January 1, 2003 - January 1, 2007
Worked across multiple agencies including Ideasphere CKGS, Atomz Indonesia, MIX Magazine, Avicom Airvertising, and Leo Burnett (Freelance).

Education

Bachelor of Arts at Institut Teknologi Bandung
January 11, 2030 - January 1, 2003

Qualifications

STARS at Dentsu CreativeLink Japan - TVC Kijang Innova ‘Photo Contest’
January 11, 2030 - March 3, 2026
Best Bronze - Beatools Radio Ad Campaign, Pinastika
January 1, 2011 - March 3, 2026
Best Bronze - PSA Pilkada ‘Pinokio’, Pinastika
January 1, 2011 - March 3, 2026
Best Commercial - TVC XL Prepaid ‘Fitting Room’, SCTV Award
January 1, 2008 - March 3, 2026
Best Silver - Warta Kota ‘Street Singer’, Pinasthika
January 1, 2007 - March 3, 2026
Best of Category - Bali Recovery Group Campaign, ADOI Advertising Awards
January 1, 2004 - March 3, 2026

Industry Experience

Consumer Goods, Financial Services, Telecommunications, Media & Entertainment, Retail, Professional Services