Available to hire
I am a results-driven digital marketing professional with experience across content marketing, SEO, social media strategy, customer engagement, and AI content evaluation. I develop SEO-focused content, support multi-channel campaigns, and use analytics to boost audience engagement and brand visibility. I have worked in fast-paced retail, agency, and digital environments, collaborating with diverse stakeholders and maintaining strong attention to detail.
Experience Level
Work Experience
Freelance Digital Marketing & Communications Consultant at Self-employed / Freelance (India)
January 1, 2015 - February 1, 2016Supported small businesses with SEO-focused content, social media planning, and digital marketing initiatives to improve online visibility and engagement. Conducted keyword research, audience analysis, and campaign coordination across Instagram and LinkedIn while creating branded marketing materials and content calendars. Managed remote client deliverables independently and strengthened expertise in AI-assisted content evaluation and modern digital marketing workflows.
AI Writing Evaluator at Outlier
March 1, 2024 - November 1, 2024Evaluated and refined AI-generated content for clarity, factual accuracy, tone consistency, and grammatical quality. Collaborated with cross-functional teams to improve content evaluation standards and optimize quality assurance processes. Strengthened expertise in AI-assisted content workflows, editorial review, and prompt-based content evaluation. Delivered detailed performance feedback to improve content relevance and user engagement.
Sales Advisor at H&M Group
January 1, 2023 - January 1, 2024Delivered customer-focused retail experiences while supporting in-store promotional campaigns and membership acquisition initiatives. Increased customer satisfaction by 15% through personalized product recommendations and engagement strategies. Successfully enrolled 200+ customers into the H&M loyalty programme through targeted customer communication. Managed high-volume order processing with 98% accuracy while supporting operational efficiency and inventory coordination.
Content Marketing and SEO Intern at Global Commerce Media
December 1, 2022 - February 1, 2023Implemented SEO optimization strategies that increased organic website traffic by 25%. Produced high-performing digital content contributing to 100+ lead conversions within two months. Conducted keyword research and competitor analysis to improve content visibility and search rankings. Collaborated with content teams to align messaging with audience engagement goals.
Operations Assistant at Pizzetta Republic
January 1, 2022 - June 1, 2022Delivered customer service support to over 1,000 customers while contributing to operational efficiency. Supported promotional activities and social media campaigns, increasing online engagement by 30%. Assisted with day-to-day coordination and customer experience improvements in a fast-paced environment.
Marketing Communication Intern at Sharma & Sons Pvt Ltd
August 1, 2020 - July 1, 2021Developed and executed B2B communication initiatives that improved operational communication efficiency by 25%. Increased website traffic by 40% through SEO optimization and digital content improvements. Maintained brand consistency across marketing communications, presentations, and client-facing materials. Supported customer relationship management by improving communication transparency and reducing client discrepancies.
Education
MSc Advanced Marketing Management at Lancaster University
January 11, 2030 - January 1, 2022PG Diploma in International Business Operations at Indira Gandhi National Open University
January 11, 2030 - January 1, 2021Bachelor of Business Administration (International Business) at Amity University
January 11, 2030 - January 1, 2017Qualifications
Google Analytics (Advanced) - GA4
January 11, 2030 - May 26, 2026The Fundamentals of Digital Marketing
January 11, 2030 - May 26, 2026Marketing Automation
January 11, 2030 - May 26, 2026Analytics for Business Intelligence
January 11, 2030 - May 26, 2026Graphic Design
January 11, 2030 - May 26, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Education
Experience Level
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