Sidra Afzal
Hi, I’m Sidra Afzal, a social media and digital marketing professional based in Bahawalpur, Pakistan.
About
Hi, I’m Sidra Afzal, a social media and digital marketing professional based in Bahawalpur, Pakistan. I help brands build a consistent and engaging online presence through platform-focused content planning, content creation, audience engagement, and market research. I’m hands-on with everything from planning reels and posts to writing captions, coordinating creatives, and monitoring trends so the content stays relevant and effective.
I also bring a practical technical edge to my work: I use Canva and AI-assisted tools for content and video editing, manage scheduling, and support campaigns using Google Ads and WordPress. As the CEO & Social Media Strategist at Digitalize With Sidra, I lead digital brand positioning and creative execution—combining organized workflows with creative thinking to grow reach, improve engagement, and support business goals.
- 3 years' experience
- Joined October 2026
Skills· 11
Languages
- EnglishIntermediate
Industry experience
- Media & Entertainment
- Non-Profit Organization
- Professional Services
- Education
- Software & Internet
- Retail
Work experience· 4 roles
Led social media strategy and content planning for a consistent digital brand presence. Managed posts, reels, captions, and creative content across social platforms while developing audience-focused themes and platform-specific approaches. Researched trends, competitors, and content opportunities to guide planning and improve relevance over time.
Managed social media accounts, scheduled content, and supported audience engagement through day-to-day coordination. Conducted market research to support marketing activities and business development. Handled operational/admin tasks linked to marketing support and smooth account management.
Updated social media accounts and assisted with promotional content scheduling. Supported client communication and handled day-to-day coordination to ensure timely promotional and administrative follow-ups.
Education
Certifications and awards· 8
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