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I’m an influencer and creator marketing strategist with 6+ years of experience across agency, in-house, and creator-side marketing. I build commercially focused influencer programs, creator partnerships, UGC systems, and social-first content strategies for eCommerce and consumer brands—combining end-to-end execution with creative direction and performance analysis. I lead campaigns from creator sourcing and selection through briefing, negotiation, contracting, and reporting, then translate insights into ongoing optimization. I also enable internal teams with scalable systems, process development, and training—plus long-term ambassador programs that drive both brand awareness and conversion.…I’m an influencer and creator marketing strategist with 6+ years of experience across agency, in-house, and creator-side marketing. I build commercially focused influencer programs, creator partnerships, UGC systems, and social-first content strategies for eCommerce and consumer brands—combining end-to-end execution with creative direction and performance analysis. I lead campaigns from creator sourcing and selection through briefing, negotiation, contracting, and reporting, then translate insights into ongoing optimization. I also enable internal teams with scalable systems, process development, and training—plus long-term ambassador programs that drive both brand awareness and conversion.

SIENNA QUINN

Marketing Strategist, Influencer Marketing Manager, Brand Strategist, +2

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I’m an influencer and creator marketing strategist with 6+ years of experience across agency, in-house, and creator-side marketing. I build commercially focused influencer programs, creator partnerships, UGC systems, and social-first content strategies for eCommerce and consumer brands—combining end-to-end execution with creative direction and performance analysis. I lead campaigns from creator sourcing and selection through briefing, negotiation, contracting, and reporting, then translate insights into ongoing optimization. I also enable internal teams with scalable systems, process development, and training—plus long-term ambassador programs that drive both brand awareness and conversion.…I’m an influencer and creator marketing strategist with 6+ years of experience across agency, in-house, and creator-side marketing. I build commercially focused influencer programs, creator partnerships, UGC systems, and social-first content strategies for eCommerce and consumer brands—combining end-to-end execution with creative direction and performance analysis. I lead campaigns from creator sourcing and selection through briefing, negotiation, contracting, and reporting, then translate insights into ongoing optimization. I also enable internal teams with scalable systems, process development, and training—plus long-term ambassador programs that drive both brand awareness and conversion.

Available to hire

I’m an influencer and creator marketing strategist with 6+ years of experience across agency, in-house, and creator-side marketing. I build commercially focused influencer programs, creator partnerships, UGC systems, and social-first content strategies for eCommerce and consumer brands—combining end-to-end execution with creative direction and performance analysis.

I lead campaigns from creator sourcing and selection through briefing, negotiation, contracting, and reporting, then translate insights into ongoing optimization. I also enable internal teams with scalable systems, process development, and training—plus long-term ambassador programs that drive both brand awareness and conversion.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Personal Brand Strategist & Content Marketing Manager at Future Fulfilment

May 1, 2026 - Present

Lead personal brand and social media strategy for the founder of a fast-growing Australian eCommerce fulfilment company, alongside broader company content strategy. Own positioning, content pillars, calendars, hooks, scripts, and creative concepts across Instagram, TikTok, LinkedIn, and YouTube. Manage content end-to-end from ideation and planning through publishing and optimization using performance insights to refine messaging and creative direction. Build repeatable content systems that increase output while maintaining consistent founder voice and supporting brand awareness and customer acquisition.

Fractional Influencer & Creator Marketing Lead at Freelance

May 1, 2026 - Present

Provide senior-level influencer and creator marketing strategy for brands building or improving creator programs without a full-time hire. Develop end-to-end programs across gifting, seeding, paid partnerships, and long-term creator relationships, including creator mix, sourcing, outreach, briefs, messaging, and reporting frameworks. Lead creator selection and rate/usage-right negotiations, campaign execution, creative direction, and performance analysis, then convert learnings into optimization. Build scalable systems and done-with-you campaign frameworks for internal team execution, including budgeting and timelines.

UGC Creator Coach at UGC Creator Academy

January 1, 2024 - October 1, 2025

Created and delivered a coaching program teaching aspiring creators how to produce high-quality UGC and work professionally with brands. Taught brief interpretation, concept development, hooks, scripts, video structure, portfolio positioning, pitching, brand communication, deliverables, revisions, and usage requirements. Provided creative feedback and coaching focused on balancing authentic creator delivery with brand and marketing objectives.

UGC Creator (Freelance)

October 1, 2020 - Present

Create social-first UGC for organic and paid channels, including talking-to-camera, product demonstration, testimonial, lifestyle, and educational content. Develop concepts, hooks, scripts, and messaging from brand briefs and translate campaign objectives into platform-native creative. Use hands-on creator experience to inform brand-side strategy and understand what drives commercially relevant content.

Senior Campaign Strategist / Influencer Marketing & Partnerships Manager at Hey Influencers

October 1, 2020 - May 1, 2026

Develop influencer marketing strategies and creator campaigns for leading eCommerce and consumer brands across TikTok, Instagram, YouTube, and other social platforms. Own end-to-end campaign strategy and execution including creator sourcing, outreach, negotiation, briefing, content approvals, budgets, timelines, deliverables, usage rights, and reporting. Build ambassador and long-term creator programs, using performance data to continuously refine creator selection, messaging, and investment. Partner with founders and marketing teams to integrate influencer marketing into wider brand awareness, UGC, and conversion strategies.