Marketing Coordinator at OY Ventures

Spearheaded multimedia campaigns across email, social, and digital platforms, driving a 20% increase in engagement. Produced high-quality content for video ads projects, ensuring compelling narratives and brand alignment. Led integrated marketing initiatives, enhancing cross-sales revenue through strategic web assets. Conducted market research to refine ad effectiveness and performance.

Founder / Creative Director at Sierra Madison Brown-Rodrigues

Oversee editorial direction, content strategy, and brand identity for a digital media brand. Act as Editor-in-Chief, editing and approving 100% of published content to maintain a cohesive tone and editorial standards across the platform. Manage day-to-day operations, including website maintenance, SEO optimization, and UX improvements to ensure a seamless user experience. Create and execute multi-platform social media strategies, scaling content reach to over 1M monthly impressions across Instagram, TikTok, and X. Develop a vibrant, engaged community from the ground up through consistent content branding, audience interaction, and mission-driven storytelling. Design the brand’s full visual identity, including logo, color palette, typography, and asset templates, ensuring a cohesive aesthetic across digital channels.