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Hi, I’m Siew Bee Lee, a product leader with eight years of experience guiding cross-functional teams to build AI-enabled, B2B solutions that customers love and businesses rely on. I’ve led loyalty programs, migrations, and multi-brand product strategies that delivered measurable impact, including a 25% lift in engagement and a 75% cost reduction for clients. I’m passionate about turning user insights into clear roadmaps and scalable products. I thrive in collaborative environments and am excited to bring my strategic thinking, hands-on delivery, and cross-functional leadership to drive innovation and organizational success.…Hi, I’m Siew Bee Lee, a product leader with eight years of experience guiding cross-functional teams to build AI-enabled, B2B solutions that customers love and businesses rely on. I’ve led loyalty programs, migrations, and multi-brand product strategies that delivered measurable impact, including a 25% lift in engagement and a 75% cost reduction for clients. I’m passionate about turning user insights into clear roadmaps and scalable products. I thrive in collaborative environments and am excited to bring my strategic thinking, hands-on delivery, and cross-functional leadership to drive innovation and organizational success.

Siew Bee Lee

Project Manager, Product Designer, UX Designer, +1

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Hi, I’m Siew Bee Lee, a product leader with eight years of experience guiding cross-functional teams to build AI-enabled, B2B solutions that customers love and businesses rely on. I’ve led loyalty programs, migrations, and multi-brand product strategies that delivered measurable impact, including a 25% lift in engagement and a 75% cost reduction for clients. I’m passionate about turning user insights into clear roadmaps and scalable products. I thrive in collaborative environments and am excited to bring my strategic thinking, hands-on delivery, and cross-functional leadership to drive innovation and organizational success.…Hi, I’m Siew Bee Lee, a product leader with eight years of experience guiding cross-functional teams to build AI-enabled, B2B solutions that customers love and businesses rely on. I’ve led loyalty programs, migrations, and multi-brand product strategies that delivered measurable impact, including a 25% lift in engagement and a 75% cost reduction for clients. I’m passionate about turning user insights into clear roadmaps and scalable products. I thrive in collaborative environments and am excited to bring my strategic thinking, hands-on delivery, and cross-functional leadership to drive innovation and organizational success.

Available to hire

Hi, I’m Siew Bee Lee, a product leader with eight years of experience guiding cross-functional teams to build AI-enabled, B2B solutions that customers love and businesses rely on. I’ve led loyalty programs, migrations, and multi-brand product strategies that delivered measurable impact, including a 25% lift in engagement and a 75% cost reduction for clients.

I’m passionate about turning user insights into clear roadmaps and scalable products. I thrive in collaborative environments and am excited to bring my strategic thinking, hands-on delivery, and cross-functional leadership to drive innovation and organizational success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Senior Product Manager at Duotech Pte Ltd (Vantage Markets)

February 28, 2025 - February 28, 2025

Led the development of the Loyalty Program, driving a 25% increase in customer engagement and retention within 6 months. Orchestrated a major migration initiative achieving a 75% cost reduction for a client and scaled a B2B AI product delivering $60M+ in annual customer value. Managed a cross-functional team from concept to multiple launches and iterations.

Senior Product Manager at Incomlend Pte Ltd

February 28, 2022 - February 28, 2022

Analyzed internal processes and identified opportunities to reduce funding time by 33% within the first 3 months. Guided the product direction for the revamp of the entire suite, coordinating with a 15-engineer team to hit milestones; led design thinking, wireframes, and usability testing with investors and funders.

Senior Product Manager at Incomlend Pte Ltd

February 1, 2022 - February 1, 2022

Led the development of the Loyalty Program, driving increased customer engagement and retention by 25% within 6 months. Guided cross-functional teams across engineering, marketing, and sales to preserve $60M+ in annual customer value, ensuring alignment of strategies and objectives. Orchestrated a major migration initiative resulting in a remarkable 75% cost reduction for clients. Spearheaded product strategy across multiple brands and modules, including Promotions, Payments, and Onboarding for a complex trading and CRM system.

Business Support Lead at Softcheck Singapore Pte Ltd

January 1, 2021 - January 1, 2021

Supported business operations and cross-functional initiatives, contributing to process improvements and stakeholder alignment across teams.

Senior Product Manager at Ocean Freight Exchange

December 31, 2019 - December 31, 2019

Curated ideas from initiation and led product development through to Minimal Viable Product; secured more than $350,000 in funding within 6 months.

Product Owner at Ocean Freight Exchange

December 1, 2019 - December 1, 2019

Curated ideas from initiation and led product development through to Minimal Viable Product, securing more than $350,000 in investment within 6 months. Catalyzed growth of a Machine Learning B2B product from inception to 500+ users within 2 years. Managed a cross-functional team of 7 from product conception through launch and multiple iterations. Accelerated marketing activities across online and offline channels, increasing engagement by over 200%. Led the championing of over 100 teams in Smart Port Challenge 2018 hosted by the Port Authority.

Management Associate at M3 Marine Group

January 1, 2017 - January 1, 2017

Rotational management program spanning core business operations, strategy development, and cross-functional collaboration to drive efficiency and growth.