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I’m a marketing and communications leader who turns strategy into measurable growth—especially in performance marketing, digital growth, and integrated campaign execution. I also thrive building teams and modernizing how organizations operate, leading cross-functional launches across web, paid media, content, and OOH. Earlier in my career, I helped grow a brand from zero to 80,000+ engaged followers, scaled an emerging healthcare service vertical, and supported GTM launches and international expansion—always using data-driven decisions and clear stakeholder alignment to deliver outcomes.…I’m a marketing and communications leader who turns strategy into measurable growth—especially in performance marketing, digital growth, and integrated campaign execution. I also thrive building teams and modernizing how organizations operate, leading cross-functional launches across web, paid media, content, and OOH. Earlier in my career, I helped grow a brand from zero to 80,000+ engaged followers, scaled an emerging healthcare service vertical, and supported GTM launches and international expansion—always using data-driven decisions and clear stakeholder alignment to deliver outcomes.

Siham Sheikh

Digital Marketer, Marketing Automation Specialist, Marketing Consultant, +7

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I’m a marketing and communications leader who turns strategy into measurable growth—especially in performance marketing, digital growth, and integrated campaign execution. I also thrive building teams and modernizing how organizations operate, leading cross-functional launches across web, paid media, content, and OOH. Earlier in my career, I helped grow a brand from zero to 80,000+ engaged followers, scaled an emerging healthcare service vertical, and supported GTM launches and international expansion—always using data-driven decisions and clear stakeholder alignment to deliver outcomes.…I’m a marketing and communications leader who turns strategy into measurable growth—especially in performance marketing, digital growth, and integrated campaign execution. I also thrive building teams and modernizing how organizations operate, leading cross-functional launches across web, paid media, content, and OOH. Earlier in my career, I helped grow a brand from zero to 80,000+ engaged followers, scaled an emerging healthcare service vertical, and supported GTM launches and international expansion—always using data-driven decisions and clear stakeholder alignment to deliver outcomes.

Available to hire

I’m a marketing and communications leader who turns strategy into measurable growth—especially in performance marketing, digital growth, and integrated campaign execution.

I also thrive building teams and modernizing how organizations operate, leading cross-functional launches across web, paid media, content, and OOH. Earlier in my career, I helped grow a brand from zero to 80,000+ engaged followers, scaled an emerging healthcare service vertical, and supported GTM launches and international expansion—always using data-driven decisions and clear stakeholder alignment to deliver outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Director of Marketing & Communications at International Development & Relief Foundation

June 1, 2024 - June 1, 2026

Directed a $1.6M marketing budget across digital, paid, and content channels with measurable ROI targets. Improved paid media performance to achieve a 6.3x return on ad spend by rebuilding targeting and instituting systematic creative testing. Grew annual online fundraising revenue by ~9% through redesigned donor journeys and optimized digital campaign performance. Developed content strategy for emergency response and year-round fundraising, integrating rapid-turnaround crisis messaging with long-term donor storytelling. Led a cross-functional team of 5 across content, design, paid media, and web to deliver integrated multi-channel campaigns. Presented performance metrics and strategic recommendations to the CEO and senior leadership. Led website redesign and relaunch to enhance UX, storytelling, and conversion. Migrated organization-wide communications from Microsoft Teams to Slack for improved collaboration, and directed marketing for national events including creative, branding, AV

Director of Marketing at Edge

February 1, 2021 - May 1, 2024

Launched Edge’s social presence from zero to 80,000+ engaged followers via an original content and channel strategy. Powered 900+ hires through an employer brand and talent marketing engine aligned to hyper-growth headcount needs. Launched a healthcare clinics service vertical and scaled it to the company’s largest within 12 months by combining targeted acquisition campaigns, sales enablement, and Client Success partnership for retention and upsell. Owned go-to-market for Edge’s hiring software launch, shaping positioning, pricing input, and launch execution across Product, Sales, Finance, and executive teams. Launched two international talent markets (Lima and San José) scaling LATAM operations to 250+ staff. Continued to scale the marketing function from a team of one to 10 across content, design, paid media, social, RevOps, and web, including budget reallocation based on performance data to consistently exceed targets.

Marketing Manager at Edge

June 1, 2020 - February 1, 2021

Created Edge’s first marketing strategy from scratch, defining core messaging and channel priorities before functions existed. Directed branding initiatives that strengthened company identity and increased market awareness and employee engagement. Built internal and external communications programs to improve brand reputation and stakeholder engagement. Developed sales enablement materials including presentations, case studies, and collateral to improve deal conversion. Wrote and managed content across blogs, email, website copy, and marketing collateral to maintain consistent brand voice. Built foundational marketing workflows and collaboration processes that became the department operating model as the organization scaled.

Communications Executive at Communication Square

April 1, 2019 - May 1, 2020

Coordinated external communications and PR distribution while maintaining consistent brand positioning across media and public channels. Built social media strategy and content from the ground up, growing brand presence and engagement. Owned email marketing and automation end-to-end, creating promotional, re-engagement, lead nurturing, and newsletter flows. Developed sales enablement materials, presentations, case studies, and collateral to support conversion. Created and published SEO-friendly blog content and managed website updates to improve organic reach and storytelling.