Sila Salma Salsabila
My name is Sila. 5 years of experience in content creation, creative direction, and social media marketing.
About
My name is Sila. I’m a creative and strategic social media specialist with over 5.5 years of experience in content creation, creative direction, and social media marketing. I’m adept at driving engagement, brand awareness, and digital growth through innovative content strategies, and I bring strong communication, adaptability, and teamwork to every project.
I’m passionate about turning ideas into measurable results. I thrive in collaborative environments and have a proven track record in planning and executing campaigns for internal and external brands while staying aligned with brand guidelines and campaign objectives.
- 6 years' experience
- Joined January 2026
Languages
- IndonesianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
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Work experience· 8 roles
Line Producer for a Telkom University student short movie project; responsible for coordinating pre-production through post-production, budgeting, scheduling, and on-set logistics; contributed to behind-the-scenes footage.
Act as Creative Director for every project, overseeing and planning the entire creative process from initial concept development through pre-production, shooting, and final content delivery for internal campaigns and external brand collaborations. Lead the creative production team and social media content; manage full production lifecycle for campaigns with internal and external brand partners; conceptualize and edit video content for internal projects and external brand campaigns; oversee social media marketing on Instagram, Facebook, and TikTok; coordinate a social media calendar and documentation; generate monthly engagement reports. Responsible for on-set and post-production coordination and ensuring alignment with brand guidelines.
Managed social media content calendars, produced content, wrote captions, and tracked engagement across platforms.
Education
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