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Hi, I’m Silva Berzina, a results-driven sales and marketing professional with extensive experience building and promoting cosmetics and wellness brands across Latvia. I specialize in localizing international marketing strategies, launching new products, and strengthening retailer partnerships, with a strong track record of leading social media initiatives and CRM-driven programs. My background spans end-to-end marketing, from market analysis to budget planning, education trainings, and impactful campaigns with eco shops, pharmacy chains, and beauty salons. I’m passionate about beauty, nature, and travel, and I bring curiosity, collaboration, and a hands-on, data-informed approach to every project. I thrive in cross-functional teams, enjoy organizing events and influencer days, and am committed to delivering clear, engaging campaigns that drive growth and brand loyalty.…Hi, I’m Silva Berzina, a results-driven sales and marketing professional with extensive experience building and promoting cosmetics and wellness brands across Latvia. I specialize in localizing international marketing strategies, launching new products, and strengthening retailer partnerships, with a strong track record of leading social media initiatives and CRM-driven programs. My background spans end-to-end marketing, from market analysis to budget planning, education trainings, and impactful campaigns with eco shops, pharmacy chains, and beauty salons. I’m passionate about beauty, nature, and travel, and I bring curiosity, collaboration, and a hands-on, data-informed approach to every project. I thrive in cross-functional teams, enjoy organizing events and influencer days, and am committed to delivering clear, engaging campaigns that drive growth and brand loyalty.

Silva Bērziņa

Social Media Manager, Brand Designer, Brand Strategist, +2

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Hi, I’m Silva Berzina, a results-driven sales and marketing professional with extensive experience building and promoting cosmetics and wellness brands across Latvia. I specialize in localizing international marketing strategies, launching new products, and strengthening retailer partnerships, with a strong track record of leading social media initiatives and CRM-driven programs. My background spans end-to-end marketing, from market analysis to budget planning, education trainings, and impactful campaigns with eco shops, pharmacy chains, and beauty salons. I’m passionate about beauty, nature, and travel, and I bring curiosity, collaboration, and a hands-on, data-informed approach to every project. I thrive in cross-functional teams, enjoy organizing events and influencer days, and am committed to delivering clear, engaging campaigns that drive growth and brand loyalty.…Hi, I’m Silva Berzina, a results-driven sales and marketing professional with extensive experience building and promoting cosmetics and wellness brands across Latvia. I specialize in localizing international marketing strategies, launching new products, and strengthening retailer partnerships, with a strong track record of leading social media initiatives and CRM-driven programs. My background spans end-to-end marketing, from market analysis to budget planning, education trainings, and impactful campaigns with eco shops, pharmacy chains, and beauty salons. I’m passionate about beauty, nature, and travel, and I bring curiosity, collaboration, and a hands-on, data-informed approach to every project. I thrive in cross-functional teams, enjoy organizing events and influencer days, and am committed to delivering clear, engaging campaigns that drive growth and brand loyalty.

Available to hire

Hi, I’m Silva Berzina, a results-driven sales and marketing professional with extensive experience building and promoting cosmetics and wellness brands across Latvia. I specialize in localizing international marketing strategies, launching new products, and strengthening retailer partnerships, with a strong track record of leading social media initiatives and CRM-driven programs. My background spans end-to-end marketing, from market analysis to budget planning, education trainings, and impactful campaigns with eco shops, pharmacy chains, and beauty salons.

I’m passionate about beauty, nature, and travel, and I bring curiosity, collaboration, and a hands-on, data-informed approach to every project. I thrive in cross-functional teams, enjoy organizing events and influencer days, and am committed to delivering clear, engaging campaigns that drive growth and brand loyalty.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Latvian

Fluent

English

Advanced

Russian

Advanced

Work Experience

Sales and Marketing Manager at Biomarket Latvia

June 1, 2014 - October 28, 2020

Setting and implementing operational marketing plans for Dr. Hauschka and Primavera brands in Latvia; adapting international marketing strategy and materials; launching new products; analyzing market and competitors; preparing sales forecasts; planning and supervising budget; working with eco shops, pharmacy chains, drug wholesalers, retail companies, and beauty salons; daily CRM management; new client acquisition; leading Latvian sales team; organizing press days for bloggers and journalists; organizing and leading education trainings; managing social channels (Instagram, Facebook, TikTok).

Sales and Marketing Manager at Urban Green

October 28, 2020 - October 30, 2024

Creating assortment; developing retail sales for brands such as Dr. Hauschka, Davines, Manucurist, Orgaid, Primavera, Dabba Organics, Ancient + Brave, VitaJuwel; scouting new cosmetics and supplements brands; acquiring wholesale clients in Baltics; analyzing market and competitors; preparing sales forecasts; planning and supervising budget; managing client relationships with eco shops, pharmacy chains, drug wholesalers, retail companies, beauty salons; collecting and analyzing sales and promotion results; developing company strategy and vision.

Business Developer at L’Oreal Baltics

May 15, 2012 - May 31, 2014

Setting and implementing operational marketing plan for L’Oréal Proffessional haircare in Latvia; adapting international marketing strategy and materials; developing country-specific promotional campaigns; launching new products; analyzing market and competitors; preparing sales forecasts; planning and supervising budget; conducting sales meetings; coordinating education programs and freelance activities; new client acquisition.

Sales and Marketing Manager at Cliffron Baltics

November 1, 2011 - May 7, 2012

Managing shop activities and operations; coordinating with media agencies; analyzing sales figures; developing advertising and presentation materials; leading and coordinating campaigns.

Wine Category Manager Assistant at SPI Distribution Latvia

March 28, 2011 - July 20, 2011

Working with media agencies; organizing wine brands’ activities; analyzing sales figures; developing advertising and presentation materials; coordinating tasks.

Brand Project Manager (Vichy, Cutrin, BabyCoccole and Zuccari) at Kruzas NCD Latvia

July 10, 2009 - January 3, 2011

Managing relationships with pharmacy chains, drug wholesalers, and retail companies; planning brand budgets and marketing activities; new client acquisition; developing advertising and presentation materials; coordinating with sales representatives and consultants.

Brand Project Manager (Vichy, Seaderm and Spaderm) at CFBC and Proficina

July 1, 2008 - July 1, 2009

Working with dermocosmetical brands; organizing brand activities; coordinating with media agencies; planning budgets and campaigns; developing advertising materials; new client acquisition.

Brand Project Manager (Seaderm and Spaderm) at CFBC and Proficina

June 15, 2007 - July 1, 2008

Similar responsibilities coordinating dermocosmetical brands, including Seaderm and Spaderm; creating marketing materials and campaigns; working with sales teams and media.

Vichy Brand Manager's Assistant at CFBC and Proficina

October 15, 2006 - June 15, 2007

Assisting brand management for Vichy; supporting brand activities; liaising with retailers such as Kolonna/Douglas and Stockmann; coordinating budgets and marketing activities.

Wholesale Manager at Aroma Studija

October 1, 2005 - September 15, 2006

Wholesale management responsibilities in cosmetics; coordinating with retailers and distributors; supporting product promotions and campaigns.

Consultant of Gatineau Cosmetics at UVB SKILLS

June 1, 2005 - August 31, 2005

Cosmetics consultancy; product knowledge and training support for retailers and customers.