Silvia Gehrer

Led a team of 18 digital marketing professionals across EU, overseeing Prime Video’s owned and affiliated channels, responsible for channel optimization and cross-channel campaign delivery across 21 countries, delivering +15% session conversions YoY in 2024. Delivered 20+ tentpole releases on Amazon’s highest value properties across 6 countries. Promoted to leadership within 8 months of joining. Consistently achieved top-quartile team satisfaction. Spearheaded role transformation and process improvements, including offshoring and robotic process automation of >90% of manual tasks. Steered collaboration between scaled marketing, business intelligence, and marketing efficiency functions to articulate common goals, regular progress review, and reporting up to VP level.

Launched an in-house creative support pilot for Amazon Stores which outperformed dwell time vs. self-service Stores by +148% and attributed Orders by +127%. Developed a global program generating demand and providing design support via 10+ individuals across international locations, delivering 100+ stores designs in 6 months. Built a proposal to expand program based on ROI and gained approval for 32 incremental resources to support program. Owned a global goal to retire standalone campaign landing pages in favour of Stores in 2020, simplifying creative workflows between self-service and managed display campaigns, changing how advertising approached creative services.

Developed resource and capacity planning mechanism to manage design resource of 30+ individuals across 3 locations and built onboarding plan to reduce ramp-up period for new joiners from 3 months to 1 month. Led team of 5 producers and program managers across 3 time zones, optimizing workflow and project delivery. Headed business and annual review mechanisms for team of 50+ across 3 offices. Ideated and launched a creative innovation program, generating 15 new creative concepts in 8 months, with one of the first concepts launched generating in excess of $2M in revenue.