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I am a dynamic and results-oriented marketing, advertising, and client services professional with 15+ years of international experience. I specialize in campaign delivery, program management, and leadership across multiple functions to drive growth and improve customer experiences. I thrive on solving problems and building scalable, data-driven solutions. My work spans entertainment, telecommunications, consumer goods, and services, where I’ve consistently improved efficiency and delivered high-impact results through cross-functional collaboration, offshoring, and process automation.…I am a dynamic and results-oriented marketing, advertising, and client services professional with 15+ years of international experience. I specialize in campaign delivery, program management, and leadership across multiple functions to drive growth and improve customer experiences. I thrive on solving problems and building scalable, data-driven solutions. My work spans entertainment, telecommunications, consumer goods, and services, where I’ve consistently improved efficiency and delivered high-impact results through cross-functional collaboration, offshoring, and process automation.

Silvia Gehrer

Marketer, Digital Marketer, Marketing Strategist, +3

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I am a dynamic and results-oriented marketing, advertising, and client services professional with 15+ years of international experience. I specialize in campaign delivery, program management, and leadership across multiple functions to drive growth and improve customer experiences. I thrive on solving problems and building scalable, data-driven solutions. My work spans entertainment, telecommunications, consumer goods, and services, where I’ve consistently improved efficiency and delivered high-impact results through cross-functional collaboration, offshoring, and process automation.…I am a dynamic and results-oriented marketing, advertising, and client services professional with 15+ years of international experience. I specialize in campaign delivery, program management, and leadership across multiple functions to drive growth and improve customer experiences. I thrive on solving problems and building scalable, data-driven solutions. My work spans entertainment, telecommunications, consumer goods, and services, where I’ve consistently improved efficiency and delivered high-impact results through cross-functional collaboration, offshoring, and process automation.

Available to hire

I am a dynamic and results-oriented marketing, advertising, and client services professional with 15+ years of international experience. I specialize in campaign delivery, program management, and leadership across multiple functions to drive growth and improve customer experiences.

I thrive on solving problems and building scalable, data-driven solutions. My work spans entertainment, telecommunications, consumer goods, and services, where I’ve consistently improved efficiency and delivered high-impact results through cross-functional collaboration, offshoring, and process automation.

Skills

Canva

Language

English

Fluent

German

Fluent

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Head of Owned & Operated Marketing EU at Prime Video

September 1, 2020 - January 1, 2025

Led a team of 18 digital marketing professionals across EU, overseeing Prime Video’s owned and affiliated channels, responsible for channel optimization and cross-channel campaign delivery across 21 countries, delivering +15% session conversions YoY in 2024. Delivered 20+ tentpole releases on Amazon’s highest value properties across 6 countries. Promoted to leadership within 8 months of joining. Consistently achieved top-quartile team satisfaction. Spearheaded role transformation and process improvements, including offshoring and robotic process automation of >90% of manual tasks. Steered collaboration between scaled marketing, business intelligence, and marketing efficiency functions to articulate common goals, regular progress review, and reporting up to VP level.

Sr Program Manager Stores at Amazon Advertising

September 1, 2019 - August 1, 2020

Launched an in-house creative support pilot for Amazon Stores which outperformed dwell time vs. self-service Stores by +148% and attributed Orders by +127%. Developed a global program generating demand and providing design support via 10+ individuals across international locations, delivering 100+ stores designs in 6 months. Built a proposal to expand program based on ROI and gained approval for 32 incremental resources to support program. Owned a global goal to retire standalone campaign landing pages in favour of Stores in 2020, simplifying creative workflows between self-service and managed display campaigns, changing how advertising approached creative services.

Sr Program Manager Design at Amazon Advertising, USA

October 1, 2017 - August 1, 2019

Developed resource and capacity planning mechanism to manage design resource of 30+ individuals across 3 locations and built onboarding plan to reduce ramp-up period for new joiners from 3 months to 1 month. Led team of 5 producers and program managers across 3 time zones, optimizing workflow and project delivery. Headed business and annual review mechanisms for team of 50+ across 3 offices. Ideated and launched a creative innovation program, generating 15 new creative concepts in 8 months, with one of the first concepts launched generating in excess of $2M in revenue.

Head of Creative Production at Amazon Advertising, London, UK

March 1, 2016 - September 1, 2017

Led a 16-person team through a successful transition from ad-trafficking to creative project management, improving team satisfaction scores by 14% (+400 bps vs goal). Responsible for vision, goal setting, headcount planning, account allocation and stakeholder alignment. Streamlined requirements to unblock hiring challenge (3+ months with no applicants), generating 100+ applications within 2 weeks of relaunch, closing vacancies in 4 months. Implemented a new project management certification program, evolving team capabilities and creating career progression paths.

2 Key Account Manager at Newsnet (Tamedia), Zürich

January 1, 2015 - February 1, 2016

Managed accounts contributing over CHF5.5 M in revenue (40% of annual revenue) in 2015 for Newsnet, the online media publishing entity for 7 leading Swiss news sites. Owning the relationship with five of the largest agency accounts (OMD, Mediaschneider, Havas, PHD, Mediacom) and direct clients across industry sectors. Increased revenue of 4 clients by over 40%, while maintaining spend levels of others. Acquired 12 new clients, generating CHF440k in revenue vs target of 10 clients/CHF100k. Developed a new custom campaign offering for blog sponsorships, resulting in acquisition of two clients at launch.

Head of Account Management at Amazon Advertising, London, UK

May 1, 2012 - August 1, 2013

Scaled account management team from 3 to 12, improving operational excellence and campaign performance. Simplified campaign workflow and introduced tiered service levels to aid campaign volume scaling and developed best practice playbooks. Boosted campaign optimization rates from <10% in 2012 to >70% of campaigns YoY, contributing to revenue growth from £4 M to £18 M within 3 years.

Account Manager at Amazon Advertising, London, UK

December 1, 2009 - April 1, 2012

Executed and optimized digital campaigns across Amazon advertising properties for major clients including P&G, Panasonic, Philips, and Warner Brothers, including successful delivery of custom campaigns in excess of £500k. Implemented process improvements that enhanced reporting and campaign analysis efficiency across global teams. Awarded Account Manager of the year for 2011 for exceptional performance.

Multinational Account Manager at Microsoft Advertising, London, UK

February 1, 2007 - November 1, 2009

Promoted to Senior Account Manager in August 2008, taking supervision for 2 Junior Account Managers, leading hiring, and new starter training. Delivered multinational campaigns across 64 portals, 42 languages and products, optimizing ROI and performance for GroupM/MEC, Microsoft’s largest agency client. Managed a $ multi million annual deal for Paramount across 8 titles and developed a strong relationship with MEC who named Microsoft the easiest media-owner to work with. Launched the first multi-market mainstream media campaign for a major luxury brand in June 2007, their first move away from media dedicated to the luxury segment.

Marketing Communications Manager at Microsoft UK, Reading, UK

January 1, 2006 - January 1, 2007

Through the Graduate Program delivered marketing communications for Microsoft’s Independent Software Vendor (ISV) and Dynamics partner audiences, alongside 13 weeks of formal graduate program training. Owned 22 campaigns including events, direct mail, email, internal awareness, and marketing collateral. Successfully generated demand for a Partner Community Day driving 260+ attendees. Secured 85%+ attendance for a 3-day EMEA technical boot-camp (104% on day 1) vs target of 75%.