Silvia D’Andrea

Senior Advertising Consultant at Jakala SPA

Directed omnichannel campaign strategies across Google Ads, Meta, LinkedIn, TikTok, and affiliates. Led full-funnel campaign execution from strategy to optimization, aligning with client OKRs. Advised complex clients on digital transformation and change management initiatives. Analyzed performance metrics (CPA, ROAS, conversion rate) and delivered insights via dashboards such as Google Analytics and Data Studio. Collaborated with internal creative and tech teams to enhance campaign delivery and optimize customer journeys.

Account Manager, Digital Advertising at Amazon Online

Developed data-backed, performance-focused digital media plans using Amazon DSP and Sponsored Ads. Educated clients on KPIs, attribution models, and A/B testing frameworks to drive ROI. Collaborated across sales, tech, and analytics teams to expand account growth and improve client satisfaction.

Digital Marketing Strategist at Vaivoa (Startup)

Designed customer acquisition strategies using paid search, email marketing, and CRM automation. Led marketing automation efforts with CRM tools and analytics dashboards. Delivered measurable campaign performance growth by optimizing user funnels and touchpoints.

Account Manager at Hilti Italia SPA

Managed full sales cycle and client portfolio with focus on consultative selling and retention. Supported marketing localization and digital engagement efforts for field campaigns.

Marketing Analyst at Porta Italia

Interpreted marketing performance data and proposed new segmentation and targeting strategies.

Senior Advertising Consultant at Jakala SPA

Directed omnichannel campaign strategies across Google Ads, Meta, LinkedIn, TikTok, and affiliates. Led full-funnel campaign execution from strategy to optimization, aligning with client OKRs. Advised complex clients on digital transformation and change management initiatives. Analyzed performance metrics such as CPA, ROAS, and conversion rate and delivered insights via dashboards including Google Analytics and Data Studio. Partnered with internal creative and tech teams to enhance campaign delivery and optimize the customer journey.

Account Manager, Digital Advertising at Amazon Online

Developed data-backed, performance-focused digital media plans using Amazon DSP and Sponsored Ads. Educated clients on KPIs, attribution models, and A/B testing frameworks to drive ROI. Collaborated across sales, tech, and analytics teams to expand account growth and improve client satisfaction.

Digital Marketing Strategist at Vaivoa (Startup)

Designed customer acquisition strategies using paid search, email marketing, and CRM automation. Led marketing automation efforts with CRM tools and analytic dashboards. Delivered measurable campaign performance growth by optimizing user funnels and touchpoints.

Account Manager at Hilti Italia SPA

Managed full sales cycle and client portfolio with a focus on consultative selling and retention. Supported marketing localization and digital engagement efforts for field campaigns.

Marketing Analyst at Porta Italia

Interpreted marketing performance data and proposed new segmentation and targeting strategies.

Senior Consultant (Client Growth & Digital Media) at JAKALA SPA

Managed end-to-end digital advertising strategies across display, programmatic, paid social, and search channels for multiple clients across EMEA; oversaw annual media budgets ranging from €300K to €1.2M per client, ensuring alignment with business and revenue objectives. Drove +18% average YoY growth in client media investment through performance improvements, strategic planning, and upselling initiatives. Improved campaign performance with +15–22% ROAS uplift and reduced CPA by 12–18% through continuous optimization. Served as primary contact for 4–6 key accounts, building long-term partnerships and identifying growth opportunities. Collaborated with internal sales, ad operations, and analytics teams to deliver customized advertising solutions and drive client lifetime value. Developed data-driven insights using Google Analytics, Data Studio, and performance dashboards to influence strategic decisions. Advised clients on digital transformation, media strategy, and data-driv

Account Manager, Digital Advertising at AMAZON ONLINE

Managed a portfolio of advertisers with €500K–€1M annual ad spend, focusing on display and programmatic solutions (Amazon DSP). Drove +10–15% increase in client spend within 6 months through performance optimization and strategic upselling. Improved campaign ROI by +12–18% through advanced audience segmentation, bidding strategies, and A/B testing. Partnered with clients to develop data-driven media plans aligned with business goals and KPIs. Identified and executed upselling and cross-selling opportunities, contributing to revenue growth. Delivered performance reviews and strategic presentations to key decision-makers and stakeholders. Collaborated with sales, product, and analytics teams to ensure campaign success and scalability.

Digital Marketing Strategist at VAIVOA (Startup)

Designed and executed customer acquisition strategies across paid media, CRM, and email marketing. Managed budgets up to €150K, optimizing spend allocation across channels. Analyzed user journeys and campaign performance to identify growth opportunities.

Account Manager at HILTI ITALIA SPA

Managed a B2B client portfolio generating ~€700K annual revenue. Achieved ~105% of annual sales target, consistently meeting and exceeding KPIs. Developed new business opportunities through prospecting, client acquisition, and consultative selling. Built long-term relationships with clients, ensuring high retention and repeat business. Conducted sales presentations and negotiations with decision-makers.