Over three years leading strategy, content creation, community management, and influencer marketing across 10+ accounts in healthcare, beauty, and fashion. Drove 21% YoY community growth and 22% lift in new customer purchases through video-first, creator-led campaigns and always-on engagement.…

Silvia Reid

Over three years leading strategy, content creation, community management, and influencer marketing across 10+ accounts in healthcare, beauty, and fashion. Drove 21% YoY community growth and 22% lift in new customer purchases through video-first, creator-led campaigns and always-on engagement.…

Next availability:
June 18, 2026

Over three years leading strategy, content creation, community management, and influencer marketing across 10+ accounts in healthcare, beauty, and fashion. Drove 21% YoY community growth and 22% lift in new customer purchases through video-first, creator-led campaigns and always-on engagement.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Social Media Manager & Content Creator at Tri Valley Plastic Surgery | The Med Spa
June 1, 2025 - Present
In my role, I focused on growing the Instagram follower base by 18% and improving the average engagement rate from 3.2% to 5.7%. I implemented a weekly content calendar and produced viral short-form videos that generated over 1.5 million organic views. Managing community engagement across multiple platforms was key, allowing me to respond to followers daily and enhance brand loyalty.
Social Media Manager at Luxe by Julianna - Fashion Consignment
January 1, 2025 - June 1, 2025
I scheduled and published content across Instagram, TikTok, and Pinterest, aligning with product drops and weekly campaigns. I sourced and evaluated content creators to maximize user-generated content, which drove community engagement significantly, especially during pop-up events and specials.
Social Media Manager & Content Creator at Freelance
October 1, 2023 - Present
I collaborated with clients in fashion, beauty, and local restaurants to create multimedia content tailored to marketing campaigns. I managed paid social campaigns and analyzed metrics to optimize performance and enhance client visibility in a competitive landscape.

Education

Bachelor of Arts at Open University of Catalonia
January 11, 2030 - January 1, 2025

Qualifications

Google Digital Marketing and E-Commerce Professional Certificate
January 11, 2030 - June 4, 2026
Meta Social Media Marketing Professional Certificate
January 11, 2030 - June 4, 2026

Industry Experience

Healthcare