Available to hire
I’m a committed and curious senior product designer with 15 years of experience, proficient in Figma and user-centered design. I’ve led design projects for mobile apps and web platforms, focusing on product strategy and high-fidelity UI and prototypes.
I enjoy storytelling through motion design, conducting user testing, and collaborating across teams to create accessible, scalable design systems and governance for successful products.
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Selected clients: Assa Abloy, IKEA, Sony Mobile, E.On
Experience Level
Language
English
Fluent
Swedish
Fluent
Italian
Fluent
Work Experience
Senior Product Designer at Yale Home app, Yale (Assa Abloy)
September 1, 2025 - October 15, 2025• Concepted, designed, and collaborated with the development team to implement surveillance and alarm functions, improving user experience with native iOS and Android patterns.
• Led the exploration of a new design system, driving designOps, accessibility, and governance to support successful products.
• Created and tested high-fidelity prototypes in Figma for seamless integration with development.
Senior Product Designer at Case management, IKEA
January 1, 2024 - October 15, 2025Conducted user research blending qualitative and quantitative data; led workshops to translate insights into design. Facilitated design sprints to boost cross-team collaboration. Set the vision for the coworker tool aligned with user-centered design principles; produced high-fidelity prototypes for testing and stakeholder reviews. Led MVP design for a customer-facing claims solution and contributed to service design and usability improvements.
Senior Product Designer at Case management, IKEA
January 1, 2022 - October 15, 2025Did user research, blending qualitative and quantitative testing, and led workshops to build on user insights. Facilitated design sprints to increase cross-team collaboration. Scripted, illustrated, and animated a full-motion video pitch for stakeholders, securing project buy-in. Set up the vision and foundation for the coworker tool, ensuring alignment with user-centered design principles. Crafted high-fidelity prototypes for user testing and presentations. Led the design of the MVP for a customer-facing claim solution in line with company strategy. Conducted strategic conversations about the Case product, contributing to service design, design sprints, and user testing, improving usability and stakeholder buy-in.
Senior Product Designer at Customer Returns, IKEA
January 1, 2022 - October 15, 2025Led the design of a Returns online application, streamlining and automating the return process to improve efficiency and reduce customer support wait times. Collaborated with Product Owner and tech team to ensure a user-centered product. Conducted user testing and incorporated feedback to enhance the experience.
Senior Product Designer at Order management, IKEA
March 1, 2019 - March 31, 2020• Spearheaded the design and rollout of the order management web app, aligning with IKEA's new digital design system, making the user experience smoother.
• Worked closely with cross-functional teams to incorporate user feedback, making the app more user-friendly and cutting down system runtime.
• Boosted user satisfaction through ongoing testing and iteration.
Senior Product Designer at Booking and requests, IKEA
March 1, 2019 - March 31, 2020• Designed a coworker-facing appointment booking tool to help admins plan team members calendars based on customer bookings, improving efficiency and supporting the increased use of remote bookings during the pandemic.
• Designed a spare parts online ordering tool and store events listing, increasing customer engagement and reducing contacts to customer support.
Senior product designer at IKEA Store app, IKEA
February 1, 2017 - February 28, 2019• Designed interactions, UI, and animations for iOS and Android apps, enhancing user experience and lifting the overall app quality.
• Collaborated with product and tech team to define and implement the best possible user experience within the set scope.
• Led the switch to Figma within the team to align with the rest of the organization and allow for better design governance.
Senior product designer at Skånetrafiken App, Skånetrafiken
January 1, 2016 - January 31, 2017• Led interaction design for the local public transport application in Scania, enhancing user experience by conducting user testing on every sprint.
• Collaborated with backend and frontend iOS and Android developers, ensuring implementation of the design and overall experience.
• Managed stakeholder presentations and feedback, driving project alignment and collaboration.
Senior product designer at Sony Mobile
September 1, 2013 - May 31, 2015• Designed the experience for one Sony's flagship app, Sony Messaging.
• Designed the experience for the Xperia Transfer Mobile, a tool to transfer data from an old smartphone to a new Sony Xperia device.
• Animated onboarding videos for new mobile and tablet users
Education
Bachelor of Arts in Industrial Design at ISIA Rome
November 1, 2009 - February 28, 2011Master of Science in Interaction design at Malmö University
September 1, 2009 - June 1, 2011Qualifications
Industry Experience
Retail, Software & Internet, Computers & Electronics, Consumer Goods
Experience Level
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