Available to hire
I am a fresh graduate with a Bachelor of Arts (Honours) in Advertising, passionate about graphic design, photography, and visual storytelling. I thrive in collaborative environments and love transforming ideas into impactful visual content through multimedia production and campaign execution.
I have hands-on experience developing creative concepts, scripts, and copy aligned with brand strategy, and I enjoy refining content to boost brand visibility and engagement across social platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Indonesian
Fluent
Chinese
Advanced
Malay
Advanced
Work Experience
Content Creator at Hyget - Community Service
September 1, 2023 - PresentContent creation, social media planning, and multimedia production; coordinated content and sales strategies to enhance brand visibility and conversion; managed TikTok Shop operations for three brands, including product uploads, campaign setup, and promotional activities.
Content Creator at Tech Talk Commerce Marketing Sdn Bhd (E-Commerce & Digital Marketing Agency)
October 1, 2023 - April 1, 2024Intern → Full-Time. Managed budgeting and ensured transparent financial documentation. Produced and edited short-form TikTok videos for multiple brand accounts (7–11 videos daily). Developed creative concepts, scripts, and persuasive copywriting aligned with brand strategy. Monitored content trends and optimized videos to improve engagement and performance. Managed TikTok Shop operations for 3 brands, including product uploads, campaign setup, and promotional activities. Coordinated content and sales strategies to enhance brand visibility and conversion performance.
Video Photographer & Publicity and Multimedia Department Member at Rotaract Club of Xiamen University Malaysia
October 1, 2023 - December 31, 2023Led video photography for community service events; designed event branding and visual materials for major club programs and campaigns; promoted Rotaract Olympics and MUN events through visual communications strategies; produced awareness videos and short film projects; handled event photography and videography documentation.
Content Creator (Intern → Full-Time) at Rotaract Club of Xiamen University Malaysia
October 1, 2023 - April 30, 2024Produced and edited short-form TikTok videos for multiple brand accounts (7–11 videos daily). Developed creative concepts, scripts, and persuasive copy aligned with brand strategy. Monitored content trends and optimized videos to improve engagement. Managed TikTok Shop operations for 3 brands, including product uploads, campaign setup, and promotional activities. Coordinated content and sales strategies to enhance brand visibility and conversion performance. Also involved in event photography and videography, and produced awareness videos and short films for community campaigns.
Education
Chinese Language at Xiamen University, China (High School)
January 1, 2018 - December 31, 2021Bachelor of Arts in Advertising (Honours) at Xiamen University Malaysia
January 1, 2021 - December 31, 2022Bachelor of Arts in Advertising (Honours) at Xiamen University Malaysia
January 1, 2022 - January 1, 2025Chinese Language at Xiamen University, China
January 1, 2021 - January 1, 2022Senior High School at Darma Yudha Seno Senior High School
January 1, 2018 - January 1, 2021Bachelor of Arts (Honours) in Advertising at Xiamen University Malaysia
January 1, 2022 - January 1, 2025Chinese Language at Xiamen University, China
January 1, 2021 - January 1, 2022Senior High School at Darma Yudha Senior High School
January 1, 2018 - January 1, 2021Qualifications
Merit Scholarship Award (2022-2025)
January 1, 2022 - December 31, 2025Rotaract Leadership Training
March 1, 2023 - March 9, 2026District Rotaract Training (APU) Leadership, service, and community impact
June 20, 2023 - March 9, 2026Merit Scholarship Award
January 1, 2022 - January 1, 2025Merit Scholarship Award
January 1, 2022 - January 1, 2025CGPA 3.475
January 1, 2022 - January 1, 2025Stellar Prize – Photography & Videography Workshop
October 1, 2023 - March 9, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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