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I'm Simona Cristea, a senior product designer and design lead based in Bucharest, Romania, working remotely across Europe. I specialize in health care technology, digital health, AI-enabled products, B2B platforms, SaaS and service design, branding, and remote cross-functional delivery for startups, agencies and corporate teams. I navigate the full product lifecycle from strategy and research through UX architecture and prototyping to design systems and launch assets. I balance user needs, business goals, regulatory constraints, clinical safety and trust, often shaping the business model and operational delivery along the way.…I'm Simona Cristea, a senior product designer and design lead based in Bucharest, Romania, working remotely across Europe. I specialize in health care technology, digital health, AI-enabled products, B2B platforms, SaaS and service design, branding, and remote cross-functional delivery for startups, agencies and corporate teams. I navigate the full product lifecycle from strategy and research through UX architecture and prototyping to design systems and launch assets. I balance user needs, business goals, regulatory constraints, clinical safety and trust, often shaping the business model and operational delivery along the way.

Simona Cristea

Product Designer, UX Designer, UI Designer, +2

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I'm Simona Cristea, a senior product designer and design lead based in Bucharest, Romania, working remotely across Europe. I specialize in health care technology, digital health, AI-enabled products, B2B platforms, SaaS and service design, branding, and remote cross-functional delivery for startups, agencies and corporate teams. I navigate the full product lifecycle from strategy and research through UX architecture and prototyping to design systems and launch assets. I balance user needs, business goals, regulatory constraints, clinical safety and trust, often shaping the business model and operational delivery along the way.…I'm Simona Cristea, a senior product designer and design lead based in Bucharest, Romania, working remotely across Europe. I specialize in health care technology, digital health, AI-enabled products, B2B platforms, SaaS and service design, branding, and remote cross-functional delivery for startups, agencies and corporate teams. I navigate the full product lifecycle from strategy and research through UX architecture and prototyping to design systems and launch assets. I balance user needs, business goals, regulatory constraints, clinical safety and trust, often shaping the business model and operational delivery along the way.

Available to hire

I’m Simona Cristea, a senior product designer and design lead based in Bucharest, Romania, working remotely across Europe. I specialize in health care technology, digital health, AI-enabled products, B2B platforms, SaaS and service design, branding, and remote cross-functional delivery for startups, agencies and corporate teams.

I navigate the full product lifecycle from strategy and research through UX architecture and prototyping to design systems and launch assets. I balance user needs, business goals, regulatory constraints, clinical safety and trust, often shaping the business model and operational delivery along the way.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

Work Experience

Head of Product Design at Product Earth Health

January 1, 2026 - Present

Led product design across patient journeys, clinical workflows, operational processes, brand identity and launch materials. Mapped clinical and operational paths for patient onboarding, eligibility, consultations, pharmacy delivery and follow-up care. Translated complex regulated service requirements into clear UX flows, patient-facing content, service diagrams and practical delivery documentation. Created documentation and visual systems to align teams around direction, service delivery, compliance considerations and launch priorities. Supported product, strategy and operations work across clinical, pharmacy and business stakeholders.

Head of Design / Service Designer at Allergy Rhino

October 1, 2024 - December 31, 2025

Founded and led design across brand, product, website, patient communications, service workflows and launch assets. Developed the visual identity from ground up (logo, brand system, website direction, digital assets). Designed patient-facing journeys for allergy care, from online experience and educational content to operational communications and booking flows. Created UX flows, service documentation and operational materials to support clinic-style delivery and patient support processes. Produced launch assets for investor and partner decks, social media campaigns, white papers, pharma training materials, print collateral and trade show designs. Worked hands-on across strategy and execution, balancing design quality with the practical needs of an early-stage health care startup.

Head of Design Research at Smart

January 1, 2022 - June 30, 2024

Founding designer for a digital health research startup building web and mobile products to make research participation and study management more accessible. Led design direction for the product, brand, website presence and marketing assets. Developed patient-facing journeys for research participation, online experiences and operational communications, and created launch materials for investor decks and partner outreach. Collaborated with researchers, clinicians and product teams to translate business goals and health care constraints into usable digital solutions.

Senior Visual Designer at Huawei

September 1, 2020 - February 28, 2021

Launched campaigns and product marketing assets for Huawei, including work for international teams and the German market. Created high-impact landing pages and visuals to support product launches and regional campaigns.

Marketing Designer at Marble Tree Design

April 1, 2019 - May 31, 2020

Designed branding assets, logos, social media assets, websites for small businesses and creative projects. Built websites and online stores using WordPress and Shopify. Supported shop setup, print-on-demand publishing and marketing collateral development for freelance clients.

Lead Designer at Scopic Software

September 1, 2016 - December 31, 2018

First lead designer at a remote software development company, managed a small design team and delivered end-to-end design projects across multiple industries. Recruited and led a team of 5–7 designers, supervised design quality, project direction, client communications and delivery across health care, education, media, finance, e‑commerce and manufacturing. Created user research plans, design documentation, wireframes, prototypes and design system handoff assets.

Senior UI Designer at Scopic Software

July 1, 2013 - September 30, 2016

Designed UI for software across international client projects, including medical device software in the radiology sector. Built brand identities, icons, print media and digital marketing assets. Developed mobile apps from scratch and refreshed existing interfaces; collaborated with US-based clients to translate business requirements into usable digital products.

Quality Assurance Specialist at Scopic Software

October 1, 2011 - July 31, 2013

Drove software QA prior to design transition. Supported development teams with bug tracking, issue reporting and workflow coordination. Created early graphic design assets including logos, icons and ads for web, desktop and mobile applications.

Architectural Assistant at Pro Arh i Design

August 1, 2010 - March 31, 2011

2D planning and 3D modeling for residential and industrial structures. Used AutoCAD and Revit for technical drawings and architectural documentation. Contributed to foundations in spatial systems, structural layout, technical accuracy and visual communication.

CAD Operator at Star Storage

March 1, 2010 - August 31, 2010

Produced detailed 2D plans in AutoCAD. Conducted field measurements and translated them into accurate digital drawings. Supported the creation of a comprehensive digital archive of building blueprints.