Available to hire
I’m a healthcare-focused product designer with over 10 years of experience crafting digital products that enhance patient outcomes and drive business performance. I love collaborating with multidisciplinary teams to develop intuitive experiences that seamlessly blend product thinking with design leadership. In my spare time, I enjoy researching the latest trends in healthcare technology and exploring innovative design systems.
My passion lies in transforming complex healthcare requirements into user-centered solutions. From startups to established enterprises, I thrive in environments where I can leverage my expertise in UX strategy, service design, and clinical workflows to create impactful digital healthcare platforms. I’m always looking for opportunities to grow and learn in this rapidly evolving field.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
Work Experience
Head of Product Design at Product Earth Health
January 1, 2026 - PresentLed product design across patient journeys, clinical workflows, operational processes, brand identity and launch materials. Mapped clinical and operational paths for patient onboarding, eligibility, consultations, pharmacy delivery and follow-up care. Translated complex regulated service requirements into clear UX flows, patient-facing content, service diagrams and practical delivery documentation. Created documentation and visual systems to align teams around direction, service delivery, compliance considerations and launch priorities. Supported product, strategy and operations work across clinical, pharmacy and business stakeholders.
Head of Design at AllergyRhino
September 1, 2025 - December 1, 2025Led design strategy across product, brand, and service design. Developed the company visual identity and design system. Designed patient experiences across the website and digital products. Created marketing materials, presentations, and product assets. Supported business strategy and product growth.
Service Designer at AllergyRhino
October 1, 2024 - September 1, 2025Designed end-to-end allergy care service experiences. Conducted user research and mapped patient journeys. Improved digital and operational workflows. Collaborated with founders on product strategy. Produced UX, branding, and communication materials.
Head of Design / Service Designer at Allergy Rhino
October 1, 2024 - December 31, 2025Founded and led design across brand, product, website, patient communications, service workflows and launch assets. Developed the visual identity from ground up (logo, brand system, website direction, digital assets). Designed patient-facing journeys for allergy care, from online experience and educational content to operational communications and booking flows. Created UX flows, service documentation and operational materials to support clinic-style delivery and patient support processes. Produced launch assets for investor and partner decks, social media campaigns, white papers, pharma training materials, print collateral and trade show designs. Worked hands-on across strategy and execution, balancing design quality with the practical needs of an early-stage health care startup.
Head of Design at Research Smart
January 1, 2022 - June 1, 2024Responsible for product and brand direction, leading UX for healthcare research platforms and conducting user research for AI-supported product concepts.
Founding Product Designer at Research Smart
January 1, 2022 - June 1, 2024Owned product and brand direction. Led UX for web and mobile healthcare research platforms. Conducted user research, usability testing, and concept validation. Designed AI-supported product concepts and marketplace features. Built prototypes and design systems and created marketing assets. Collaborated with research, engineering, and business stakeholders.
Head of Design Research at Smart
January 1, 2022 - June 30, 2024Founding designer for a digital health research startup building web and mobile products to make research participation and study management more accessible. Led design direction for the product, brand, website presence and marketing assets. Developed patient-facing journeys for research participation, online experiences and operational communications, and created launch materials for investor decks and partner outreach. Collaborated with researchers, clinicians and product teams to translate business goals and health care constraints into usable digital solutions.
Senior Visual Designer at Huawei
September 1, 2020 - February 28, 2021Launched campaigns and product marketing assets for Huawei, including work for international teams and the German market. Created high-impact landing pages and visuals to support product launches and regional campaigns.
Marketing Designer at Marble Tree Design
April 1, 2019 - May 31, 2020Designed branding assets, logos, social media assets, websites for small businesses and creative projects. Built websites and online stores using WordPress and Shopify. Supported shop setup, print-on-demand publishing and marketing collateral development for freelance clients.
Lead Designer at Scopic Software
September 1, 2016 - December 31, 2018First lead designer at a remote software development company, managed a small design team and delivered end-to-end design projects across multiple industries. Recruited and led a team of 5–7 designers, supervised design quality, project direction, client communications and delivery across health care, education, media, finance, e‑commerce and manufacturing. Created user research plans, design documentation, wireframes, prototypes and design system handoff assets.
User Interface Designer at Scopic Software
July 1, 2013 - September 1, 2016Designed applications for Software as a Medical Device (SaMD) products while developing design systems.
UI Designer at Scopic Software
July 1, 2013 - September 1, 2016Designed web, desktop, and mobile applications. Worked on Software as a Medical Device (SaMD) products. Developed design systems, branding, and marketing materials. Collaborated with international clients across multiple industries.
Senior UI Designer at Scopic Software
July 1, 2013 - September 30, 2016Designed UI for software across international client projects, including medical device software in the radiology sector. Built brand identities, icons, print media and digital marketing assets. Developed mobile apps from scratch and refreshed existing interfaces; collaborated with US-based clients to translate business requirements into usable digital products.
Quality Assurance Specialist at Scopic Software
October 1, 2011 - July 31, 2013Drove software QA prior to design transition. Supported development teams with bug tracking, issue reporting and workflow coordination. Created early graphic design assets including logos, icons and ads for web, desktop and mobile applications.
Architectural Assistant at ProArhi Design
August 1, 2010 - March 1, 2011Produced architectural drawings using AutoCAD and Revit. Supported residential and industrial projects. Developed technical documentation and 3D models.
Architectural Assistant at Pro Arh i Design
August 1, 2010 - March 31, 20112D planning and 3D modeling for residential and industrial structures. Used AutoCAD and Revit for technical drawings and architectural documentation. Contributed to foundations in spatial systems, structural layout, technical accuracy and visual communication.
CAD Operator at Star Storage
March 1, 2010 - August 31, 2010Produced detailed 2D plans in AutoCAD. Conducted field measurements and translated them into accurate digital drawings. Supported the creation of a comprehensive digital archive of building blueprints.
Education
Master of Architecture, Architecture and Urbanism at Spiru Haret University of Architecture and Urbanism, Bucharest, Romania
January 1, 2004 - January 1, 2011Master of Architecture (MArch) at Universitatea de Arhitectură "Spiru Haret"
January 1, 2004 - January 1, 2011Master of Architecture (MArch) at Universitatea de Arhitectură "Spiru Haret"
January 1, 2004 - January 1, 2011Master of Architecture (MArch) at Universitatea de Arhitectură "Spiru Haret"
January 1, 2004 - January 1, 2011Qualifications
Leadership Communication for Maximum Impact AI Series
January 11, 2030 - May 12, 2026Introduction to Health care Generative AI Fundamentals
January 11, 2030 - May 12, 2026Comparative Health Systems
January 11, 2030 - May 12, 2026Medical Software Foundations for Digital Health, Devices and Diagnostics
January 11, 2030 - May 12, 2026AI Product Manager Specialization
January 11, 2030 - May 12, 2026Organizational Leadership: Diversity, Equity & Inclusion
January 11, 2030 - May 12, 2026Cybersecurity Fundamentals
January 11, 2030 - May 12, 2026ISC2 Certified in Cybersecurity (CC)
January 11, 2030 - July 15, 2026IBM AI Product Manager Specialization
January 11, 2030 - July 15, 2026IBM Generative AI Fundamentals Specialization
January 11, 2030 - July 15, 2026Yale University – Introduction to Medical Software
January 11, 2030 - July 15, 2026Stanford Medicine – AI in Healthcare
January 11, 2030 - July 15, 2026Johns Hopkins University – Design and Conduct of Clinical Trials
January 11, 2030 - July 15, 2026Google UX Design
January 11, 2030 - July 15, 2026ISC2 Certified in Cybersecurity (CC)
January 11, 2030 - July 15, 2026IBM AI Product Manager Specialization
January 11, 2030 - July 15, 2026IBM Generative AI Fundamentals Specialization
January 11, 2030 - July 15, 2026Yale University – Introduction to Medical Software
January 11, 2030 - July 15, 2026Stanford Medicine – AI in Healthcare
January 11, 2030 - July 15, 2026Johns Hopkins University – Design and Conduct of Clinical Trials
January 11, 2030 - July 15, 2026Google UX Design
January 11, 2030 - July 15, 2026Industry Experience
Healthcare, Software & Internet, Professional Services, Education, Media & Entertainment, Life Sciences
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