Available to hire
I am a highly driven creative strategist, brand & business development consultant with over 13 years of experience across fashion, beauty, lifestyle and digital industries. I started my career as a Social Media Manager and Content Creator, building an engaged international community and growing my own digital presence. I excel at bridging brand, product and customer through innovative campaigns and strategic collaborations.
Based in Paris with global experience across Milan, London, New York, Los Angeles, Spain and Portugal, I thrive in multicultural environments. I love developing partnerships, influencer programs, and multi-channel brand positioning, from concept to execution. I’m fluent in English and Portuguese, proficient in French and Spanish, and I continually invest in expanding my skillset through courses and hands-on projects.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Italian
Fluent
Portuguese
Fluent
French
Intermediate
Spanish; Castilian
Intermediate
Work Experience
Business Developer & Sales Partner at CLYTECH Istanbul
November 1, 2024 - PresentResponsible for driving Clytech’s expansion into the Italian and French markets by developing strategic partnerships and leading business development and sales initiatives. Key tasks include identifying new opportunities, advising clients on market positioning, managing partnerships and key accounts, driving revenue growth through sales initiatives, and monitoring market and competitor trends. Clytech is a multinational agency specializing in Digital Transformation, CGI & VFX, 3D Animation, AI Content, AR/VR/XR, Metaverse, Digital Twin, 3D Configuration and Production, collaborating with brands like Bioderma, Colgate, Fiat, Chanel, Milka, Audemars Piguet, and Pernod Ricard.
Community Manager at Freeda Media - Brands: AUTRY, GOOVI, LAVIKA
May 1, 2024 - September 2, 2025Collaborated with the Creative and Production teams for campaign shooting and events, monitored community feedback, communicated insights via reports, managed crisis communications, coordinated relationships between Sales and Creative teams, stayed updated on product developments, analyzed strategy performances through monthly reports, worked closely with online communities and retailers, responded to customer inquiries on social platforms, and employed creative approaches to boost user engagement.
Creative Content Manager & Influencer Marketing at Dress of Roses
January 1, 2012 - PresentCreated and executed innovative social media campaigns for brands including Zalando, Sephora, La Mer, L’Oreal, Shiseido, Estee Lauder, Mango, Salvatore Ferragamo, Calvin Klein, Whirlpool, Martini, Pandora, Levi’s, Samsonite, Missoni, Apple Music and more. Reviewed creative briefs ensuring timely delivery, built relationships with influencers and agencies, grew a highly engaged community to drive leads and sales, kept updated with emerging social media tools and trends, produced varied content such as reports, case studies and videos.
Social Media & Community Manager at Jennyfer, Paris
January 1, 2019 - September 2, 2025Created e-commerce content and managed still-life shooting production; designed and executed paid social media campaigns with detailed reporting; developed editorial planning to support brand awareness and sales; managed creative photoshoots; ensured brand tone consistency; managed paid social media budgets; coordinated relationships with influencers; maintained consistent brand presence and voice across social channels; developed and executed social media strategies, increasing engagement by 250% with a small budget; delivered KPIs for campaigns.
Social Media & Community Manager at Certilogo, Milano
July 1, 2016 - September 2, 2025Created and executed social media campaigns managing the campaign budget; assisted in SEO and PPC campaigns; developed brand strategy positioning for B2B and B2C audiences; collected and analyzed customer data and interactions for marketing strategy improvement; monitored web presence and content publishing to drive traffic and improve rankings; oversaw monitoring of firm’s profile and social media presence in conjunction with the Brand & Communications team.
Personal Shopper | Client Advisor at Rinascente, Milano
December 1, 2016 - September 2, 2025Facilitated customer interactions aligned with brand philosophy and service standards; achieved delegated store objectives individually and as part of a team; ensured merchandise display and organization; stayed updated on industry trends; delivered excellent customer service including managing queries and complaints; proactively developed strategies to increase store traffic and brand awareness.
Brand Manager at TIMSTEEL, Portugal
January 1, 2016 - September 2, 2025Ensured alignment of all assets with brand guidelines, maintaining consistent image and tone across communication; developed and implemented digital and e-commerce marketing strategies; conducted market research for trend spotting and revenue opportunities; built and maintained client relationships; analyzed and reported on marketing performance with actionable insights; developed brand strategy for B2B and B2C markets; collected and analyzed customer data to improve marketing strategies; enhanced web presence and improved Google rankings.
Business Developer & Sales Partner at CLYTECH
November 1, 2024 - PresentDriving Clytech’s expansion into the Italian and French markets by developing strategic partnerships and leading business development and sales initiatives. Responsibilities include identifying new opportunities for market growth, advising clients on market positioning, managing partnerships and stakeholder agreements, driving revenue growth, managing key accounts, and performing market and competitor analysis. Clytech specializes in Digital Transformation, CGI & VFX, 3D Animation, AI Content, AR/VR/XR, Metaverse, Digital Twin, and 3D Configuration and production, collaborating with global brands such as Bioderma, Colgate, Fiat, Chanel, Milka, Audemars Piguet, and Pernod Ricard.
Community Manager at FREEDA MEDIA - Brands: AUTRY, GOOVI, LAVIKA (Beauty)
May 1, 2024 - September 2, 2025Collaborated with Creative and Production Teams for campaign shootings and events. Responsibilities included trend hunting, community feedback monitoring and reporting, crisis management, coordinating between sales and creative teams, analyzing web campaign results according to KPIs, maintaining strong relationships with online communities and retailers, responding promptly to customer inquiries on social media, and employing creative approaches to boost user engagement.
Creative Content Manager & Influencer Marketing at DRESS OF ROSES
January 1, 2012 - PresentCreation and execution of innovative social media campaigns for notable brands such as Zalando, Sephora, La Mer, L’Oreal, Shiseido, Estee Lauder, Mango, Salvatore Ferragamo, Calvin Klein, Whirlpool, Martini, Pandora, Levi’s, Samsonite, Missoni, Apple Music, and more. Managed creative briefs and ensured timely project delivery. Built and maintained strong relationships with influencers, digital and PR agencies, and media. Led growth of engaged communities to drive leads, sales, and brand equity. Kept up-to-date with social media tools and best practices, conducted competitive research, and produced various content including reports, case studies, and videos.
Social Media & Community Manager at JENNYFER, Paris
January 31, 2019 - September 2, 2025Managed e-commerce content creation and still-life shoot production. Developed and executed paid social media campaigns with insightful reporting. Created and implemented editorial planning to support brand awareness and sales goals. Managed creative photo shoots for e-commerce and social media. Handled budget management ensuring best ROI for paid social boosting. Managed influencer relationships and maintained consistent brand presence and voice across social media. Improved engagement by 250% within six months with a small budget, delivered agreed campaign KPIs.
Social Media & Community Manager at CERTILOGO, Milano
July 31, 2016 - September 2, 2025Created and executed social media campaigns, managed campaign budgets, supported SEO and PPC campaigns to attract target audiences. Developed brand strategy for B2B and B2C communication. Collected and analyzed customer interaction data for reporting and strategy improvements. Monitored online presence and drove traffic to improve Google rankings. Collaborated with Brand & Communications teams to monitor firm profile across social media.
Personal Shopper | Client Advisor at RINASCENTE, Milano
December 31, 2016 - September 2, 2025Facilitated customer interactions aligned with store brand philosophy and service standards. Executed objectives delegated by Store Manager to contribute to store goals individually and as part of a team. Maintained merchandise aesthetics and stock organization. Provided excellent customer service, handled queries and complaints effectively. Proposed strategies to attract new customers, increase store traffic, and enhance brand awareness.
Brand Manager at TIMSTEEL, Portugal
January 31, 2016 - September 2, 2025Ensured brand consistency across all communications. Developed and implemented digital and e-commerce marketing strategies for company services, events, and sub-brands. Conducted market research to identify trends and opportunities for new revenue. Built and maintained client relationships. Analyzed marketing performance and provided actionable insights for improvement. Developed brand strategy for B2B and B2C audiences. Collected and analyzed customer data for marketing strategy enhancement and SEO improvement.
Founder & Content Creator at DRESS OF ROSES
January 1, 2012 - PresentCreation & Execution of innovative Social Media Campaigns for Brands such as Zalando, Sephora, La Mer, Shiseido, Estee Lauder, Mango, Salvatore Ferragamo, Calvin Klein, Whirlpool, Martini, Pandora, Samsonite, Missoni, Apple Music, and more; Built relationships with influencers colleagues, Digital & PR agencies, magazines, participated in Fashion week events.
Social Media & Community Manager at JENNYFER Paris
December 1, 2016 - January 1, 2019Creation and execution of Social Media paid Campaigns and producing insightful reports; Develop and Execute an Editorial Planning to support the Brand’s Awareness & Sales goals; Management of creative photo shoots for the e-commerce website and social media; Managing relationships with Influencers, raising awareness of the brand.
Social Media & Community Manager at CERTILOGO
January 1, 2016 - December 31, 2016Creating and executing social media campaigns; Collect customer data and analyses interactions and visits, plus use this information to create comprehensive reports and improve future Marketing strategies and campaigns; Monitor presence, publish content on the web and try to drive traffic back to the website to improve Google rankings
Personal Shopper | Client Advisor at RINASCENTE
January 1, 2016 - December 31, 2016Proactively proposed strategies to attract new customers, increase store traffic, and elevate brand awareness in the market.
Education
Master’s Degree in Marketing & Communication - Brand Management at IULM University of Milan
January 11, 2030 - September 2, 2025Master in Beauty & Fashion at Condè Nast Social Academy at SDA Bocconi & Condè Nast Social Academy
January 1, 2018 - January 1, 2019Bachelor of Economics & Business Administration at Università degli Studi Gabriele D’Annunzio
January 11, 2030 - September 2, 2025Course in Interior Styling for Photography and Advertising at Central Saint Martins, London
January 1, 2018 - January 1, 2018Continuing Course “Entrepreneur you become” at MIT Italy & Harvard Business School Consules | LUISS Rome University
January 1, 2012 - January 1, 2012Master's Degree in Marketing & Communication - Brand Management at IULM University of Milan
January 11, 2030 - September 2, 2025Master in Beauty & Fashion at Condè Nast Social Academy at SDA Bocconi & Condè Nast Social Academy, Milan
January 1, 2018 - January 1, 2019Bachelor of Economics & Business Administration at Università degli Studi Gabriele D’Annunzio, Pescara
January 11, 2030 - September 2, 2025Interior Styling for Photography and Advertising at Central Saint Martins, London
January 1, 2018 - January 1, 2018Entrepreneur You Become - Continuing Course at MIT Italy & Harvard Business School Consules | LUISS Rome University
January 1, 2012 - January 1, 2012Master’s Degree in Marketing & Communication - Brand Management at IULM University of Milan
January 11, 2030 - April 16, 2026Master in Beauty & Fashion (Content Creation for Vogue, Vanity Fair, GQ) at SDA Bocconi & Condè Nast Social Academy
January 11, 2030 - April 16, 2026Bachelor of Economics & Business Administration at Università degli Studi Gabriele D’Annunzio
January 11, 2030 - April 16, 2026Interior Styling for Photography and Advertising at Central Saint Martins, London
January 1, 2018 - April 16, 2026Entrepreneur You Become (Continuing Course) at MIT Italy & Harvard Business School Consules | LUISS Rome University
January 1, 2012 - April 16, 2026Qualifications
Beauty & Fashion Scholarship
January 1, 2018 - January 1, 2019Top 25 Italian Influencers
January 1, 2018 - September 2, 2025Top Calvin Klein Blogger
January 1, 2016 - September 2, 2025Entrepreneur You Become Scholarship
January 1, 2011 - January 1, 2012Beauty & Fashion Scholarship - SDA Bocconi and Condè Nast Social Academy
January 1, 2018 - January 1, 2019Top 25 Italian Influencers
January 1, 2018 - September 2, 2025Top Calvin Klein Blogger - Milan
January 1, 2016 - September 2, 2025Entrepreneur You Become Scholarship - Presidency of Council of Ministers, Harvard and MIT Italy
January 1, 2011 - January 1, 2012Beauty & Fashion Master - SDA Bocconi & Condè Nast Social Academy
January 11, 2030 - April 16, 2026Entrepreneur You Become - MIT Italy & Harvard Business School Consules | LUISS Rome University
January 1, 2012 - April 16, 2026Interior Styling for Photography and Advertising - Central Saint Martins
January 1, 2018 - April 16, 2026Industry Experience
Consumer Goods, Media & Entertainment, Retail, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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