I'm Simone Basto, an Art Director and Designer who creates versatile design concepts with meticulous attention to detail, delivering advertising and digital projects from concept to final product. I love thinking outside the box and using tools as catalysts to refine and elevate design solutions. For the past eighteen years I have specialized in developing ideas and solutions for advertising campaigns and digital products across e-commerce, websites, mobile and desktop apps, branding, and institutional platforms. I combine graphic design and user interface design to craft user-centered experiences with clarity, detail, and micro-interactions, and I continuously learn and explore emerging technologies, including AI, to enhance usability and deliver cutting-edge digital experiences.…

Simone Basto

I'm Simone Basto, an Art Director and Designer who creates versatile design concepts with meticulous attention to detail, delivering advertising and digital projects from concept to final product. I love thinking outside the box and using tools as catalysts to refine and elevate design solutions. For the past eighteen years I have specialized in developing ideas and solutions for advertising campaigns and digital products across e-commerce, websites, mobile and desktop apps, branding, and institutional platforms. I combine graphic design and user interface design to craft user-centered experiences with clarity, detail, and micro-interactions, and I continuously learn and explore emerging technologies, including AI, to enhance usability and deliver cutting-edge digital experiences.…

Available to hire

I’m Simone Basto, an Art Director and Designer who creates versatile design concepts with meticulous attention to detail, delivering advertising and digital projects from concept to final product. I love thinking outside the box and using tools as catalysts to refine and elevate design solutions.

For the past eighteen years I have specialized in developing ideas and solutions for advertising campaigns and digital products across e-commerce, websites, mobile and desktop apps, branding, and institutional platforms. I combine graphic design and user interface design to craft user-centered experiences with clarity, detail, and micro-interactions, and I continuously learn and explore emerging technologies, including AI, to enhance usability and deliver cutting-edge digital experiences.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced
Norwegian
Advanced

Work Experience

Senior Visual Designer / Branding Designer / User Interface Designer at Fly
January 1, 2025 - Present
Turning ideas into meaningful digital products through design, detail, and innovation. Designing user-centered digital experiences that combine creativity, detail, and innovation.
Interaction Designer / Graphic Designer at Freelancer
January 1, 2019 - September 15, 2025
Thinking, designing and developing new ideas for brands. Creating digital design, graphic design, interaction design, illustration and animation.
Senior Creative Designer at Noblind
January 1, 2016 - September 15, 2025
Visual Designer, Strategy for media social, Digital Design, Advertising campaigns.
Senior Creative / Interactive Designer at Crama design
January 1, 2013 - Present
Visual Designer, Strategy and Digital Design
Creative Art Director / Interactive Designer at Giovanni + DRAFTFCB
January 1, 2012 - September 15, 2025
Art direction, development of campaigns, landings, applications for social media, mobile app and banners.
Art Director, Front End Developer and Motion Designer at HomeWebbing Marketing
January 1, 2009 - September 15, 2025
Digital Design and development of landing pages, advertising, digital product design
Senior Visual Designer / Branding Designer / User Interface Designer at TIM Mobile
January 1, 2025 - Present
Turning ideas into meaningful digital products through design, detail, and innovation. Designing user-centered digital experiences that combine creativity, detail, and innovation for TIM Mobile and related internal projects.
Interaction Designer / Graphic Designer at Freelancer
January 1, 2024 - October 14, 2025
Thinking, designing and developing new ideas for brands. Creating digital design, graphic design, interaction design, illustration and animation.
Senior Creative Designer at Noblind
January 1, 2016 - October 14, 2025
Visual Designer, Strategy for media social, Digital Design, Advertising campaigns.
Senior Creative / Interactive Designer at Crama design
December 31, 2013 - October 14, 2025
Visual Designer, Strategy and Digital Design.
Creative Art Director / Interactive Designer at Giovanni + DRAFTFCB
December 31, 2012 - October 14, 2025
Art direction, development of campaigns, landings, applications for social media, mobile app and banners.
Art Director, Front End Developer and Motion Designer at HomeWebbing Marketing
December 31, 2009 - October 14, 2025
Digital Design and development of landing pages advertising, digital product design.
Senior Visual Designer / Branding Designer / User Interface Designer at TIM Mobile
January 1, 2025 - Present
Freelance design work focusing on visual design, branding, and UI for TIM Mobile and internal projects.
Freelancer - Interaction Designer / Graphic Designer at Freelancer
January 1, 2019 - October 14, 2025
Thinking, designing and developing new ideas for brands. Creating digital design, graphic design, interaction design, illustration and animation.
Senior Creative Designer at Noblind
January 1, 2016 - October 14, 2025
Visual Designer, Strategy for media social, Digital Design, Advertising campaigns.
Senior Creative / Interactive Designer at Crama Design
January 1, 2013 - Present
Visual Designer, Strategy and Digital Design.
Creative Art Director / Interactive Designer at Giovanni + DRAFTFCB
January 1, 2012 - October 14, 2025
Art direction, development of campaigns, landings, applications for social media, mobile app and banners.
Art Director, Front-end Developer and Motion Designer at HomeWebbing Marketing
January 1, 2009 - October 14, 2025
Digital Design and development of landing pages advertising, digital product design.
Freelancer - Senior Visual Designer / Branding Designer / User Interface Designer at TIM Mobile
January 1, 2025 - Present
Turning ideas into meaningful digital products through design, detail, and innovation. Designing user-centered digital experiences for mobile and web platforms.
Interaction Designer / Graphic Designer at Freelancer
January 1, 2019 - October 14, 2025
Thinking, designing and developing new ideas for brands. Creating digital design, graphic design, interaction design, illustration and animation.
Senior Creative Designer at Noblind
January 1, 2016 - October 14, 2025
Visual Designer, Strategy for social media, Digital Design, Advertising campaigns.
Senior Creative / Interactive Designer at Crama design
January 1, 2013 - Present
Visual Designer, Strategy and Digital Design.
Art Director / Interactive Designer at Giovanni + DRAFTFCB
January 1, 2012 - October 14, 2025
Art direction, development of campaigns, landings, applications for social media, mobile app and banners.
Art Director, Front End Developer and Motion Designer at HomeWebbing Marketing
January 1, 2009 - October 14, 2025
Digital Design and development of landing pages, advertising, digital product design.
Senior Visual Designer / Branding Designer / User Interface Designer at TIM Mobile
January 1, 2025 - Present
Turning ideas into meaningful digital products through design, detail, and innovation. Designing user-centered digital experiences that combine creativity, detail, and innovation.
Interaction Designer / Graphic Designer at Freelancer
January 1, 2019 - October 14, 2025
Thinking, designing and developing new ideas for brands. Creating digital design, graphic design, interaction design, illustration and animation.
Senior Creative Designer at Noblind
January 1, 2016 - October 14, 2025
Visual Designer, Strategy for media social, Digital Design, Advertising campaigns.
Senior Creative / Interactive Designer at Crama Design
January 1, 2014 - October 14, 2025
Visual Designer, Strategy and Digital Design.
Creative Art Director / Interactive Designer at Giovanni + DraftFCB
January 1, 2012 - October 14, 2025
Art direction, development of campaigns, landings, applications for social media, mobile app and banners.
Art Director, Front End Developer and Motion Designer at HomeWebbing Marketing
January 1, 2009 - October 14, 2025
Digital Design and development of landing pages, advertising, digital product design.
Senior Visual Designer / BrandingDesigner / User Interface Designer at TIM mobile
January 1, 2025 - Present
Turning ideas into meaningful digital products through design, detail, and innovation.
Interaction Designer / Graphic Designer at Freelancer
January 1, 2019 - October 14, 2025
Thinking, designing and developing new ideas for brands. Creating digital design, graphic design, interaction design, illustration and animation.
Senior Creative Designer at Noblind
January 1, 2016 - October 14, 2025
Visual Designer, Strategy for media social, Digital Design, Advertising campaigns.
Senior Creative / Interactive Designer at Crama design
December 31, 2013 - October 14, 2025
Visual Designer, Strategy and Digital Design.
Art Director, Front End Developer and Motion Designer at HomeWebbing Marketing
January 1, 2009 - October 14, 2025
Digital Design and development of landing pages advertising, digital product design.
Creative Art Director / Interactive Designer at Giovanni + DRAFTFCB
January 1, 2012 - October 14, 2025
Art direction, development of campaigns, landings, applications for social media, mobile app and banners.
Freelancer - Interaction Designer / Graphic Designer at Freelancer
January 1, 2016 - January 1, 2019
Interaction Designer and Graphic Designer working on branding, digital design and advertising projects.
Senior Creative Designer at Noblind
January 1, 2014 - January 1, 2016
Visual Designer, Strategy for social media, Digital Design, and Advertising campaigns.
Creative Art Director / Interactive Designer at Giovanni + DRAFTFCB
January 1, 2009 - January 1, 2012
Art direction, development of campaigns, landings, applications for social media, mobile app and banners.
Art Director, Front End Developer and Motion Designer at HomeWebbing Marketing
January 1, 2008 - January 1, 2009
Digital Design and development of landing pages advertising, digital product design

Education

Bachelor in Graphic Design at UNIVERCIDADE
January 1, 2001 - January 1, 2005
Postgraduate in Technology - Digital/Multimedia and Information Resources Design at Pontifícia Universidade Católica do Rio de Janeiro
January 1, 2009 - January 1, 2010
Specialization in Service Design at Noroff University
January 1, 2025 - October 3, 2025
Bachelor in Graphic Design at UNIVERCIDADE
January 1, 2001 - January 1, 2005
Postgraduate of Technology (Digital/Multimedia and Information Resources Design) at Pontifícia Universidade Católica do Rio de Janeiro
January 1, 2009 - January 1, 2010
Bachelor in Graphic Design at Universidade
January 1, 2001 - January 1, 2005
Postgraduate in Technology, Digital/Multimedia and Information Resources Design at Pontifícia Universidade Católica do Rio de Janeiro
January 1, 2009 - January 1, 2010
Bachelor in Graphic Design at Universidade
January 1, 2001 - January 1, 2005
Postgraduate of Technology at Pontifícia Universidade Católica do Rio de Janeiro
January 1, 2009 - January 1, 2010
Specialization in Service Design at Noroff University
January 1, 2025 - October 14, 2025
Bachelor in Graphic Design at Universidade
January 1, 2001 - January 1, 2005
Postgraduate in Digital/Multimedia and Information Resources Design at Pontifícia Universidade Católica do Rio de Janeiro
January 1, 2009 - January 1, 2010
Specialization in Service Design at Noroff University
January 1, 2025 - October 14, 2025
PostGraduate of Technology at Pontifícia Universidade Católica do Rio de Janeiro
January 1, 2009 - January 1, 2010
Bachelor in Graphic Design at UNIVERCIDADE
January 1, 2001 - January 1, 2005
Postgraduate of Technology (Digital/Multimedia and Information Resources Design) at Pontifícia Universidade Católica do Rio de Janeiro
January 1, 2009 - January 1, 2010
Specialization in Service Design at Noroff University
January 1, 2025 - March 31, 2026

Qualifications

APB Gold - Digital for the advertising case - Crime Scene
January 11, 2030 - September 15, 2025
FWA - Mobile of the Day - TIM mobile case
January 11, 2030 - September 15, 2025
Interaction Design Foundation course in Sustainability and Design Systems
January 1, 2024 - October 3, 2025
Specialization in Service Design
January 1, 2025 - October 3, 2025
Specialization in Service Design
January 1, 2025 - October 14, 2025
APB Gold - Digital advertising (Crime scene)
January 11, 2030 - October 14, 2025
THE FWA - Mobile of the day - TIM mobile
January 11, 2030 - October 14, 2025
Specialization in Service Design
January 1, 2025 - October 14, 2025
Interaction Design Foundation
January 1, 2024 - October 14, 2025
Bachelor in Graphic Design
January 1, 2001 - January 1, 2005
APB Gold - Digital for the advertising case - Crime scene
January 11, 2030 - October 14, 2025
THE FWA - Mobile of the day - Case TIM mobile 2025
January 11, 2030 - October 14, 2025
Postgraduate of Technology (Digital/Multimedia and Information Resources Design)
January 1, 2009 - January 1, 2010
Specialization in Service Design
January 1, 2025 - March 31, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail

Skills

Experience Level