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Marketing Manager and Social Media Strategist with 8+ years of experience leading go-to-market campaigns, building brand presence, and delivering commercial outcomes across highly regulated sectors. Skilled at translating complex, technical, or sensitive subject matter into clear, high-impact communications for specialist and non-specialist audiences. Experienced in B2B stakeholder engagement and integrated campaign delivery across digital, social, and events, with strong cross-functional collaboration. Combines a sharp creative eye with strategic and analytical capability—driving measurable results in fast-moving, mission-driven environments.…Marketing Manager and Social Media Strategist with 8+ years of experience leading go-to-market campaigns, building brand presence, and delivering commercial outcomes across highly regulated sectors. Skilled at translating complex, technical, or sensitive subject matter into clear, high-impact communications for specialist and non-specialist audiences. Experienced in B2B stakeholder engagement and integrated campaign delivery across digital, social, and events, with strong cross-functional collaboration. Combines a sharp creative eye with strategic and analytical capability—driving measurable results in fast-moving, mission-driven environments.

Simone Bonnett

Social Media Manager, Social Media Freelancer, Marketing Analyst, +3

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Marketing Manager and Social Media Strategist with 8+ years of experience leading go-to-market campaigns, building brand presence, and delivering commercial outcomes across highly regulated sectors. Skilled at translating complex, technical, or sensitive subject matter into clear, high-impact communications for specialist and non-specialist audiences. Experienced in B2B stakeholder engagement and integrated campaign delivery across digital, social, and events, with strong cross-functional collaboration. Combines a sharp creative eye with strategic and analytical capability—driving measurable results in fast-moving, mission-driven environments.…Marketing Manager and Social Media Strategist with 8+ years of experience leading go-to-market campaigns, building brand presence, and delivering commercial outcomes across highly regulated sectors. Skilled at translating complex, technical, or sensitive subject matter into clear, high-impact communications for specialist and non-specialist audiences. Experienced in B2B stakeholder engagement and integrated campaign delivery across digital, social, and events, with strong cross-functional collaboration. Combines a sharp creative eye with strategic and analytical capability—driving measurable results in fast-moving, mission-driven environments.

Available to hire

Marketing Manager and Social Media Strategist with 8+ years of experience leading go-to-market campaigns, building brand presence, and delivering commercial outcomes across highly regulated sectors. Skilled at translating complex, technical, or sensitive subject matter into clear, high-impact communications for specialist and non-specialist audiences.

Experienced in B2B stakeholder engagement and integrated campaign delivery across digital, social, and events, with strong cross-functional collaboration. Combines a sharp creative eye with strategic and analytical capability—driving measurable results in fast-moving, mission-driven environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media & Content Manager (Agency Contract) at Zodiac Maritime

September 1, 2022 - November 30, 2025

Built the company's digital presence from the ground up, growing combined audiences to 100,000+ followers across web and social channels. Owned content strategy and campaign delivery across digital touchpoints, translating complex maritime topics, regulatory updates, and fleet operations into clear, engaging communications for a global B2B audience. Developed brand-guideline frameworks to drive consistency across campaigns and multi-jurisdiction, compliance-sensitive environments. Produced a high-value B2B pitch deck supporting client and partner acquisition. Directed website content and design updates, aligning messaging, visual language, and UX to strategic communications goals.

Social Media Manager (Agency Contract) at IDX

July 1, 2022 - June 30, 2023

Designed and executed a social media strategy to grow the agency's profile and directly support new-business development. Grew audience by 54% and tripled engagement through sharper targeting and stronger content across email, direct outreach, and brand channels. Increased product launch visibility by 120% via strategic campaign design and integrated content delivery. Established a stronger visual identity across digital channels, reinforcing brand positioning and improving consistency.

Social Media Manager (Agency Contract) at Elliptic

July 1, 2022 - June 30, 2023

Developed Elliptic's first clear brand and visual identity for social media, making highly technical, compliance-focused subject matter accessible to broader institutional and industry audiences. Doubled audience reach and increased engagement by 84%, demonstrating measurable impact in a specialist, regulated sector. Refined content planning, analytics, and reporting processes to improve performance measurement and sharpen campaign decision-making. Strengthened visual consistency and brand recognition across marketing channels supporting business development and demand generation.

Marketing Manager (Contract) at The Business Speakeasy

October 1, 2020 - May 31, 2022

Provided marketing management services to a pharma product iteration and research business in a sector with strict regulatory and communications constraints. Developed and managed brand messaging and content strategy aligned to commercial objectives in a regulated research environment. Created multi-channel marketing collateral including thought leadership content, campaign materials, and brand assets to increase visibility and support customer acquisition. Led integrated campaign planning and delivery to improve performance outcomes and brand consistency across all touchpoints.

Digital Designer (Web Designer) at Sheepdrove Organic Farm & Conference Centre

March 1, 2016 - December 31, 2016

Web Designer at Sally UK

January 1, 2016 - March 1, 2016

Graphic & Web Designer (Contract & Freelance) at Independent

July 1, 2009 - March 31, 2015

Delivered branding, website, and digital content projects for SMEs across multiple sectors, managing projects from initial brief through to final delivery. Built visual systems and online brand assets that translated complex ideas into clear, commercially effective communications.