Hi, I’m Simon Purll, a dynamic and versatile creative professional with extensive experience in apparel design, graphic and packaging design. I translate trends into commercially viable products, leading cross-functional teams from concept to market while leveraging strong color theory and typography to elevate brand identity. I recently founded VHF Media and have driven on-brand strategy, product development, and AI-assisted workflows to boost productivity and creativity for startups and established brands alike. I thrive in fast-paced environments where design meets business strategy, and I enjoy building lasting relationships with licensors, vendors, and retail partners.…

Simon Purll

Hi, I’m Simon Purll, a dynamic and versatile creative professional with extensive experience in apparel design, graphic and packaging design. I translate trends into commercially viable products, leading cross-functional teams from concept to market while leveraging strong color theory and typography to elevate brand identity. I recently founded VHF Media and have driven on-brand strategy, product development, and AI-assisted workflows to boost productivity and creativity for startups and established brands alike. I thrive in fast-paced environments where design meets business strategy, and I enjoy building lasting relationships with licensors, vendors, and retail partners.…

Available to hire

Hi, I’m Simon Purll, a dynamic and versatile creative professional with extensive experience in apparel design, graphic and packaging design. I translate trends into commercially viable products, leading cross-functional teams from concept to market while leveraging strong color theory and typography to elevate brand identity.

I recently founded VHF Media and have driven on-brand strategy, product development, and AI-assisted workflows to boost productivity and creativity for startups and established brands alike. I thrive in fast-paced environments where design meets business strategy, and I enjoy building lasting relationships with licensors, vendors, and retail partners.

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Work Experience

Owner/Founder at VHF Media, Inc.
October 1, 2020 - Present
Founded a design, brand development and promotional products media company. Targeted sales to Apparel, Active Lifestyle, Medical and Automotive industries. Integrated AI-driven tools into workflows to boost productivity and creativity. Developed POD DTC solutions for startups including product design, web design and Shopify deployment. Built relationships with key vendors and retail partners to enable B2C workflow.
Owner/Founder at VHF Media, Inc.
October 1, 2020 - Present
Founder of a media company specializing in Brand Development, Design and the sale of Promotional Products. Provided Shopify site design and development with POD and B2C components. Targeted sales to Apparel, Active Lifestyle, Medical and Automotive industries. Leveraged graphic design background to provide enticing IG and FB social media content. Developed POD DTC solutions for startups including product design, web design and Shopify deployment. Maintained key vendor relationships to enable B2C workflow. Proven ability to integrate AI-driven tools into workflows, enhancing productivity and creativity.
Owner/Founder at VHF Media, Inc.
October 1, 2020 - Present
Founded a media company specializing in Brand Development, Design and Promotional Products; built Shopify site designs with POD and B2C components; produced social media content; developed POD DTC solutions for startups including product design, web design and Shopify deployment; maintained vendor relationships to enable B2C workflow; integrated AI-driven tools to boost productivity and creativity.
Art Director at Aftco Manufacturing, Inc.
March 1, 2020 - October 14, 2025
Directed art direction and product development for a leading fishing lifestyle company. Managed on-budget seasonal development of Guy Harvey license and Aftco brands with annual volume over $20M. Built relationships with key vendors and retail partners via trade-shows and seasonal presentations. Led a focused team to deliver dynamic product on schedule for a multi-tiered account base. Collaborated with licensors and internal teams to shape business direction.
Art Director at Aftco Manufacturing, Inc.
March 1, 2020 - October 14, 2025
Art Director/Product Development manager for a leading fishing-related lifestyle company. Drove on-budget seasonal development of Guy Harvey license and Aftco brands with annual volume in excess of $20M. Met and exceeded company growth targets in all focused categories across multiple tiers of distribution. Developed relationships with key vendors and national retail partners via trade-shows and seasonal presentations. Delegated a focused team to remain on calendar, delivering dynamic product to a multi-tiered account base. Played a lead role in driving business direction and collaboration with licensors and internal teams.
Art Director at Aftco Manufacturing, Inc.
March 1, 2020 - October 14, 2025
Led art direction and product development for a leading fishing lifestyle company. Drove on-budget seasonal development of Guy Harvey license and Aftco brands with annual volume in excess of $20M. Built relationships with licensors, vendors and national retail partners; led a cross-functional team to deliver dynamic products on calendar; collaborated with licensors and internal teams to steer business direction.
Art Director / Product Development Manager at Aftco Manufacturing, Inc.
March 1, 2020 - August 26, 2025
Led art direction and product development for a leading fishing-related lifestyle company. Managed on-budget seasonal development for Guy Harvey license and Aftco brands with $20M annual volume. Achieved growth targets across multiple distribution tiers, developed key vendor and retail partner relationships, delegated a focused team to meet calendar deadlines, and collaborated across licensors and internal teams to drive business direction.
Art Director at Chaos, LLC
May 1, 2008 - October 14, 2025
Art Director for lifestyle and licensed-apparel startup, developing product for multi-tiered account base. Played a key role in strategic business development, management, branding and marketing. Led a small team bringing a high-end label to market with standout recognition at PROJECT, Las Vegas 2007. Executed mass market strategy with key national accounts. Executed specialty retail strategy at a national level with start-up premium apparel brand.
Art Director at Chaos, LLC
May 1, 2008 - October 14, 2025
Art Director for lifestyle and licensed-apparel startup, developing product for multi-tiered account base. Played a key role in strategic business development, management, branding and marketing. Led a small team bringing a high-end label to market with standout recognition at PROJECT, Las Vegas 2007. Executed mass market strategy with key national accounts. Executed specialty retail strategy at a national level with start-up premium apparel brand.
Art Director at Chaos, LLC
May 1, 2008 - October 14, 2025
Art Director for lifestyle and licensed-apparel startup; led strategic branding/marketing initiatives; managed a small team to bring a high-end label to market with standout recognition at PROJECT, Las Vegas 2007; executed mass market and specialty retail strategies for national accounts.
Art Director at Chaos, LLC
May 1, 2008 - August 26, 2025
Directed art for lifestyle and licensed-apparel startup, managing product development for multi-tiered distribution. Led business development, branding, and marketing efforts. Managed a small team and brought a high-end streetwear label to market, gaining recognition at PROJECT Las Vegas 2007. Established vertical design department including pre-press training, technical proficiency, and execution, and executed mass-market strategy with retail partners.
Owner at Digital Hammer
January 1, 2005 - October 14, 2025
Owner of private company providing pre-print & private-label apparel packages to wholesale and retail customers. Serviced key brands in the Action Sports market with high end pre-press workflow. In-depth knowledge of printables execution, from design to first production.
Owner at Digital Hammer
January 1, 2005 - October 14, 2025
Owner of private company providing private-label apparel packages to wholesale and retail customers. Serviced key brands in the Action Sports market with high end pre-press workflow. In-depth knowledge of printables execution, from design to first production.
Owner at Digital Hammer
January 1, 2005 - October 14, 2025
Owner of a private company providing private-label apparel packages to wholesale and retail customers; serviced action sports brands with high-end pre-press workflow; in-depth knowledge of printables execution from design to first production.
Owner at Digital Hammer
January 1, 2005 - August 26, 2025
Managed a private company providing private-label production packages to wholesale and retail clients. Delivered high-end pre-press services to key brands in the action sports market, with in-depth expertise in printables execution from design through first production.
Graphic Designer at Gotcha Sportswear - MCD Division
January 1, 1993 - August 26, 2025
Designed men's graphics for Gotcha and MCD Division, contributing creative designs for the sportswear line.

Education

Graphic Design Program at University of California - Irvine
January 1, 1996 - January 1, 1996
Graphic Design Program at University of California - Irvine
January 1, 1996 - October 14, 2025

Qualifications

Graphic Design Program
January 1, 1996 - October 14, 2025

Industry Experience

Manufacturing, Consumer Goods, Retail, Media & Entertainment, Software & Internet, Professional Services