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Hi, I'm Simon Dhaenens, a freelance marketing and digital leader with a strong focus on global marketing, ecommerce merchandising, and digital project management. Over the years, I've developed and executed marketing strategies that drive growth, built digital commerce efforts from scratch, and led cross-functional teams to deliver impactful digital projects. I thrive on collaboration and use data-driven insights to boost customer acquisition and retention. With a background in business economics and communication sciences, as well as hands-on experience in ERP consulting and marketing leadership, I enjoy bridging the gap between technology and business goals. I’m passionate about creating lasting partnerships and optimizing marketing campaigns to deliver measurable results.…Hi, I'm Simon Dhaenens, a freelance marketing and digital leader with a strong focus on global marketing, ecommerce merchandising, and digital project management. Over the years, I've developed and executed marketing strategies that drive growth, built digital commerce efforts from scratch, and led cross-functional teams to deliver impactful digital projects. I thrive on collaboration and use data-driven insights to boost customer acquisition and retention. With a background in business economics and communication sciences, as well as hands-on experience in ERP consulting and marketing leadership, I enjoy bridging the gap between technology and business goals. I’m passionate about creating lasting partnerships and optimizing marketing campaigns to deliver measurable results.

Simon Dhaenens

Marketing Strategist, Project Manager, Content Strategist, +5

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Hi, I'm Simon Dhaenens, a freelance marketing and digital leader with a strong focus on global marketing, ecommerce merchandising, and digital project management. Over the years, I've developed and executed marketing strategies that drive growth, built digital commerce efforts from scratch, and led cross-functional teams to deliver impactful digital projects. I thrive on collaboration and use data-driven insights to boost customer acquisition and retention. With a background in business economics and communication sciences, as well as hands-on experience in ERP consulting and marketing leadership, I enjoy bridging the gap between technology and business goals. I’m passionate about creating lasting partnerships and optimizing marketing campaigns to deliver measurable results.…Hi, I'm Simon Dhaenens, a freelance marketing and digital leader with a strong focus on global marketing, ecommerce merchandising, and digital project management. Over the years, I've developed and executed marketing strategies that drive growth, built digital commerce efforts from scratch, and led cross-functional teams to deliver impactful digital projects. I thrive on collaboration and use data-driven insights to boost customer acquisition and retention. With a background in business economics and communication sciences, as well as hands-on experience in ERP consulting and marketing leadership, I enjoy bridging the gap between technology and business goals. I’m passionate about creating lasting partnerships and optimizing marketing campaigns to deliver measurable results.

Available to hire

Hi, I’m Simon Dhaenens, a freelance marketing and digital leader with a strong focus on global marketing, ecommerce merchandising, and digital project management. Over the years, I’ve developed and executed marketing strategies that drive growth, built digital commerce efforts from scratch, and led cross-functional teams to deliver impactful digital projects. I thrive on collaboration and use data-driven insights to boost customer acquisition and retention.

With a background in business economics and communication sciences, as well as hands-on experience in ERP consulting and marketing leadership, I enjoy bridging the gap between technology and business goals. I’m passionate about creating lasting partnerships and optimizing marketing campaigns to deliver measurable results.

Skills

Experience Level

Leadership

Expert

Language

Dutch

Fluent

English

Fluent

French

Intermediate

Work Experience

Global Marketing Lead & Ecommerce Merchandising Expert at TVH Parts NV

April 1, 2023 - Present

Developed and executed the marketing strategy for TVH’s largest market segment driving growth through multi-channel online & offline campaigns, content creation and data-driven initiatives that boosted both customer acquisition and retention. Built TVH’s digital commerce efforts from the ground up, leading the marketing strategy on the webshop and global content strategies while aligning ecommerce developments with business goals through a center of excellence and cross-team collaboration.

Team Lead - Digital Project & Account Manager at IO Digital Agency

April 1, 2023 - July 25, 2025

Led a cross-functional marketing automation & web development team, managing multiple key accounts with responsibility to negotiate contracts, future projects and build long lasting partner relationships.

Functional Consultant & Project Manager at Cegeka

September 1, 2017 - February 21, 2021

Led analysis of business processes and customer needs for ERP implementation, conducted E2E testing, and delivered key user training to ensure effective adoption and alignment with operational goals. Managed implementations of large-scale ERP projects, leading cross-functional teams, ensuring delivery within scope, budget, and timeline.