I’m Simon Wragg, a brand, digital, and print designer with 15+ years of experience creating strategic, engaging visual systems for global organizations. I’ve worked across digital, advertising, and offline production—leading projects end-to-end, presenting concepts to stakeholders, and making sure creative outcomes stay on brand, on time, and grounded in strong design principles. Since moving into freelancing in 2018, I’ve built an independent practice delivering high-quality work for clients across London and the North of England. I’m comfortable collaborating across multidisciplinary teams or leading design efforts myself, and I continually refine my craft by exploring industry trends and new tools—especially around design systems and pixel-perfect UI.…

Simon Wragg

I’m Simon Wragg, a brand, digital, and print designer with 15+ years of experience creating strategic, engaging visual systems for global organizations. I’ve worked across digital, advertising, and offline production—leading projects end-to-end, presenting concepts to stakeholders, and making sure creative outcomes stay on brand, on time, and grounded in strong design principles. Since moving into freelancing in 2018, I’ve built an independent practice delivering high-quality work for clients across London and the North of England. I’m comfortable collaborating across multidisciplinary teams or leading design efforts myself, and I continually refine my craft by exploring industry trends and new tools—especially around design systems and pixel-perfect UI.…

Available to hire

I’m Simon Wragg, a brand, digital, and print designer with 15+ years of experience creating strategic, engaging visual systems for global organizations. I’ve worked across digital, advertising, and offline production—leading projects end-to-end, presenting concepts to stakeholders, and making sure creative outcomes stay on brand, on time, and grounded in strong design principles.

Since moving into freelancing in 2018, I’ve built an independent practice delivering high-quality work for clients across London and the North of England. I’m comfortable collaborating across multidisciplinary teams or leading design efforts myself, and I continually refine my craft by exploring industry trends and new tools—especially around design systems and pixel-perfect UI.

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Language

English
Fluent

Work Experience

Lead Designer at Global Management Admission Council, via Futurice
January 1, 2025 - October 1, 2025
Delivered 250+ unique offline and digital assets for GMAC’s global rebrand. Collaborated daily with cross-functional UK and US teams, providing strategic design guidance and mentoring junior designers. Maintained high-quality standards while balancing creativity, stakeholder feedback, and international requirements, ensuring on-time, on-brand delivery.
Lead Designer at Luma Marketing
October 1, 2020 - November 1, 2024
Led multiple branding projects for a full-service B2B marketing agency, including presenting designs to stakeholders, developing comprehensive guidelines, and producing new marketing materials. Ensured brand consistency and helped translate stakeholder feedback into cohesive visual systems and deliverables.
Senior Graphic Designer at WhiteOaks
May 1, 2020 - March 1, 2024
Designed B2B PR creative work across 30+ clients, ensuring brand consistency and standards. Produced assets including banners, emails, ebooks, websites, print materials, iconography, and illustration—supporting multi-channel campaigns with strong typographic and visual hierarchy.
Mid-Senior Graphic Designer at MBA
March 1, 2012 - August 1, 2018
Acted as digital design lead in a fast-paced agency across multiple clients including O2 Business, Investec, Sage, Accor Hotels, RSM, and Comté. Worked on digital, print, and brand deliverables such as OOH campaigns, responsive web and email design, social banners, and pitch creative. Focused on consistent delivery quality under pressure.

Education

Graphic Design & Communication (IND) at University of Leeds
September 1, 2005 - September 1, 2009
BA (Hons) Graphic Design & Communication (IND) (2:1) at University of Leeds
January 1, 2005 - January 1, 2009

Qualifications

Graphic Design and Communication BA HONS (IND)
September 1, 2005 - September 1, 2009
University Degree

Industry Experience

Other, Professional Services, Education, Gaming, Real Estate & Construction, Non-Profit Organization, Media & Entertainment
    SleepHub design project
    A sample of work from my website, created for a variety of clients. For more information, see my portfolio website at https://www.twine.net/signin graphicdesigner logo webdesigner designer branding illustrator photo…
    Reef branding
    A sample of work from my website, created for a variety of clients. For more information, see my portfolio website at https://www.twine.net/signin graphicdesigner logo webdesigner designer branding illustrator photo…
    Warm Penguins - bespoke winterwear branding
    A sample of work from my website, created for a variety of clients. For more information, see my portfolio website at https://www.twine.net/signin graphicdesigner logo webdesigner designer branding illustrator photo…
    SleepHub design project
    A sample of work from my website, created for a variety of clients. For more information, see my portfolio website at https://www.twine.net/signin graphicdesigner logo webdesigner designer branding illustrator photo…
    Icon creation
    A sample of work from my website, created for a variety of clients. For more information, see my portfolio website at https://www.twine.net/signin graphicdesigner logo webdesigner designer branding illustrator photo…
    Sleephub design project
    A sample of work from my website, created for a variety of clients. For more information, see my portfolio website at https://www.twine.net/signin graphicdesigner logo webdesigner designer branding illustrator photo…
    Warm penguins branding - a bespoke winter wear company
    A sample of work from my website, created for a variety of clients. For more information, see my portfolio website at https://www.twine.net/signin graphicdesigner logo webdesigner designer branding illustrator photo…
    Alvie UI design - money budgeting app
    A sample of work from my website, created for a variety of clients. For more information, see my portfolio website at https://www.twine.net/signin graphicdesigner logo webdesigner designer branding illustrator photo…
    Reef brandig
    A sample of work from my website, created for a variety of clients. For more information, see my portfolio website at https://www.twine.net/signin graphicdesigner logo webdesigner designer branding illustrator photo…
    Alvie UI design - money budgeting app
    A sample of work from my website, created for a variety of clients. For more information, see my portfolio website at https://www.twine.net/signin graphicdesigner logo webdesigner designer branding illustrator photo…

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