I’m a Senior Designer with over 20 years of experience working primarily in London’s integrated, B2B, digital, and healthcare agencies. As a strategic and creative thinker, I enjoy being both conceptual and hands-on, having successfully won awards, new business, and mentored juniors. I’ve worked across various sectors and helped create work that not only grabs attention but also drives results for clients. Throughout my career, I've taken on roles ranging from Lead Designer to Freelance Senior Integrated Designer, collaborating with well-known agencies and brands. I thrive on concept origination and campaign development, working across multiple media including digital, social, video, and print. Passionate and proactive, I bring both creativity and attention to detail to every project I work on.…

Simon Yeo

I’m a Senior Designer with over 20 years of experience working primarily in London’s integrated, B2B, digital, and healthcare agencies. As a strategic and creative thinker, I enjoy being both conceptual and hands-on, having successfully won awards, new business, and mentored juniors. I’ve worked across various sectors and helped create work that not only grabs attention but also drives results for clients. Throughout my career, I've taken on roles ranging from Lead Designer to Freelance Senior Integrated Designer, collaborating with well-known agencies and brands. I thrive on concept origination and campaign development, working across multiple media including digital, social, video, and print. Passionate and proactive, I bring both creativity and attention to detail to every project I work on.…

Available to hire

I’m a Senior Designer with over 20 years of experience working primarily in London’s integrated, B2B, digital, and healthcare agencies. As a strategic and creative thinker, I enjoy being both conceptual and hands-on, having successfully won awards, new business, and mentored juniors. I’ve worked across various sectors and helped create work that not only grabs attention but also drives results for clients.

Throughout my career, I’ve taken on roles ranging from Lead Designer to Freelance Senior Integrated Designer, collaborating with well-known agencies and brands. I thrive on concept origination and campaign development, working across multiple media including digital, social, video, and print. Passionate and proactive, I bring both creativity and attention to detail to every project I work on.

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Language

English
Fluent

Work Experience

Senior Designer at Them London
January 1, 2016 - July 12, 2025
As Lead Designer to the Creative Director, responsible for all art direction and design output. Supported a client list with a mix of consumer, B2B, and healthcare brands, providing content, social, digital, and experiential creative work with successful results for clients including Johnson & Johnson, Wilkinson Sword, and Bupa.
Freelance - Senior Integrated Designer at Various integrated, healthcare and digital agencies including Lida, Rapp, McCann Healthcare, O&M and Gyro
January 1, 2016 - Present
Worked on 360-degree campaigns, digital, offline, and experiential projects for a wide range of B2B and consumer accounts. Took on responsibilities such as Head of Art, Brand Guardian, and Deputy Creative Director. Industries covered include healthcare, automotive, financial, FMCG, telecoms, and fashion. Worked on accounts such as Jaguar, Sainsbury’s, Radox, Diageo, Boots, TK Maxx, and BBC. Won DMA silver for Vauxhall Direct Mail work.
Senior Designer at Lida
January 1, 2010 - July 12, 2025
Started as a freelance contractor before being taken on board to work on direct mail and in-store projects for NatWest, launching an award-winning consumer magazine for student customers. Led CRM work for Mini. Responsible for creative output for online betting site SportingBet and launch of Porsche Drivers Collection website.
Senior Designer at EHS Brann
January 1, 2007 - July 12, 2025
One of two lead teams managing Barclays consumer business. Responsibilities included creative origination, overseeing junior teams, brand guardianship, and client presentations. Other accounts included British Gas CRM and recruitment.
Designer at Grey Direct (Joshua/G2)
January 1, 2005 - July 12, 2025
Worked at a top 10 agency on major blue-chip accounts like Emirates Airlines, Coca Cola, and First Direct. Gained first experience in Direct Mail and contributed to award-winning campaigns.
Junior Art Director at IBS Advertising (Dubai)
January 1, 2000 - July 12, 2025
Worked on brand campaigns for AVIS, Inter Continental Hotels, and Mitsubishi. Gained experience on TV and press campaigns from concept to completion.

Education

Add your educational history here.

Qualifications

Bachelors Degree Graphic Design and Illustration
January 1, 1994 - October 18, 2024

Industry Experience

Financial Services, Consumer Goods, Travel & Hospitality, Gaming, Education, Healthcare, Media & Entertainment, Non-Profit Organization, Telecommunications, Government, Energy & Utilities, Software & Internet, Retail